Goldcast B2B Marketing Blog

Discover how the best B2B marketers are using video to fuel their marketing campaigns. Get tips, tricks, guides, and playbooks on how to use video, events, and webinars in B2B marketing.

B2B Video Marketing: How to Make Audiograms that Pop and Click
July 1, 2024

B2B Video Marketing: How to Make Audiograms that Pop and Click

Did video really kill the audio star? Not if you follow these tips to make audiograms that will resonate with your audience.

How Small, Intimate Events Drive Pipeline and 3 Types of AI B2B Marketers Can Use
June 27, 2024

How Small, Intimate Events Drive Pipeline and 3 Types of AI B2B Marketers Can Use

Don't have the budget for a big trade show booth? No worries—smaller field events can give you more ROI, anyway. Here's how.

Video-First is the Way To Success: How Goldcast's Latest Features Match Current Trends
June 21, 2024

Video-First is the Way To Success: How Goldcast's Latest Features Match Current Trends

Discover the latest Goldcast updates—and get a sneak peek of what's next! Our product team gives you a look behind the stage.

B2B Marketing Automation: The Fundamentals (2024)
June 21, 2024

B2B Marketing Automation: The Fundamentals (2024)

Find the sweet spot for your B2B marketing automation setup. Learn how it works, explore strategies and discover what tools to use.

Letting Customer Stories Shine, Breaking Into New Markets, and Sales Contests that Work
June 20, 2024

Letting Customer Stories Shine, Breaking Into New Markets, and Sales Contests that Work

Susan Moore and Darlene Smith bond over a shared history and explain how to center customer stories to succeed.

The 11 Best AI Tools for Marketing in 2024
June 20, 2024

The 11 Best AI Tools for Marketing in 2024

Using AI can make implementing a B2B marketing strategy easier and quicker, but choosing the right one can be tricky. Here’s our list of the 11 best options.

Shaping the Future of B2B Marketing with Video
June 10, 2024

Shaping the Future of B2B Marketing with Video

You need video to compete. But how can you make sure each one is capable of engaging your audience? Learn expert insights on integrating AI and video.

Lights, Camera, Action: How to Make Videos Look Professional in B2B Marketing
May 30, 2024

Lights, Camera, Action: How to Make Videos Look Professional in B2B Marketing

Creating engaging, professional-looking videos for your B2B marketing campaign isn’t impossible, but it does take planning. Here are our 10 essential tips.

Why B2B Marketers Should Care About Repurposing Content Across Channels
May 22, 2024

Why B2B Marketers Should Care About Repurposing Content Across Channels

Videos are a goldmine of content for other channels. Are you making the most of them? Get more out of your B2B marketing strategy with video-first repurposing.

The All-Encompassing Guide To Getting Ready For Your Event With Goldcast
May 17, 2024

The All-Encompassing Guide To Getting Ready For Your Event With Goldcast

Get ready for your event with Goldcast! This comprehensive guide covers planning, setup, engagement strategies, and post-event tips to ensure a seamless and successful digital event.

Why Invest In B2B Video Marketing: Benefits & Outcomes
May 14, 2024

Why Invest In B2B Video Marketing: Benefits & Outcomes

If content is king, video is the heir to the throne. Here’s why video should be an integral part of your B2B marketing plan, and what it’ll get you.

May Product Updates Blog: Repeating Events and Content Lab Updates to help Scale Video Content with Ease
May 9, 2024

May Product Updates Blog: Repeating Events and Content Lab Updates to help Scale Video Content with Ease

Explore May product updates from Goldcast, including Repeating Events and Content Lab Updates to help you scale video content with ease

Using AI in B2B Marketing: Use Cases, Limitations & Examples
May 6, 2024

Using AI in B2B Marketing: Use Cases, Limitations & Examples

AI can be a powerful tool in B2B marketing, but it’s only as good as the skill of the wielder. Minimize risks and maximize rewards with these tips.

10 Best Video Marketing Tools for B2B Teams
May 2, 2024

10 Best Video Marketing Tools for B2B Teams

The right video marketing tool ensures your videos and events get the traction they deserve. Here are some of the best options to choose from.

4 Winning B2B Content Marketing Examples (2024)
April 29, 2024

4 Winning B2B Content Marketing Examples (2024)

The biggest challenges for content teams today are quality and originality. Learn how leading B2B brands nail their content marketing campaigns.

Why Events Teams Shouldn't Answer For Pipeline and the Great Gate (or Ungate) Debate
April 29, 2024

Why Events Teams Shouldn't Answer For Pipeline and the Great Gate (or Ungate) Debate

One marketing leader discusses why it's been a relief to not have to answer for pipeline. Plus, thinking about what's in it for sales, repurposing, and more!

Why Being Basic Isn't a Bad Thing and How To Get Employees To Care About Campaigns
April 29, 2024

Why Being Basic Isn't a Bad Thing and How To Get Employees To Care About Campaigns

Catch up with our last episode of Donuts & Demand, where we discussed getting back to basics, galvanizing your workforce around campaigns, and more.

How To Repurpose Video Content In 2024: Tips & Strategies
April 24, 2024

How To Repurpose Video Content In 2024: Tips & Strategies

Videos are essential, high-value marketing tools but they're also resource heavy. Here’s how to repurpose video content and get max value from your investment.

The Power of Using Videos as Part of Your Marketing Strategy and 5 Tips To Get Started
April 17, 2024

The Power of Using Videos as Part of Your Marketing Strategy and 5 Tips To Get Started

Catch up with our first episode of Coffee Corner as these marketers spill the beans on what makes video marketing effective ☕

Your Go-To B2B Video Marketing Guide For 2024
April 17, 2024

Your Go-To B2B Video Marketing Guide For 2024

Discover the essential elements of an effective B2B video marketing strategy, and how your events can be a critical part of the puzzle.

April Product Updates Blog: Enhanced Stage Controls, Slack + Salesforce Integration, snd Self-serve Vanity URLs
April 11, 2024

April Product Updates Blog: Enhanced Stage Controls, Slack + Salesforce Integration, snd Self-serve Vanity URLs

Explore April updates from Goldcast, including enhanced Stage Controls, Slack + Salesforce integration and the ability to upload videos to Content Lab using a URL!

© 2024 Copyright Goldcast, Inc. All rights reserved.