Goldcast B2B Marketing Blog
Discover how the best B2B marketers are using video to fuel their marketing campaigns. Get tips, tricks, guides, and playbooks on how to use video, events, and webinars in B2B marketing.
How to Craft a Kickass Webinar Email Sequence + Examples We Love
Email is the most effective channel for promoting webinars. Learn how to craft kickass webinar email sequences that drive registrations, every time.
When Data-Backed Strategy Meets a Passion for B2B Events: Meet Vivi Forny from Okta
In this episode of Event Marketers Live, Vivi Forny shared insights on research done by her team on how to make virtual events engaging, how to lean on the b2b events community for creative inspiration, and rallying internal buy-in on programs.
Optimizing for Virtual Attention Span: 8 Tips to Capture and Keep Audience Attention
Attracting attendees’ attention during virtual events is no big feat, but keeping it is. Use these 8 ideas to capture and keep the audience’s attention during virtual events.
12 Best Practices for B2B Webinars That Drive Revenue and Scale
Webinars are a high-impact activity for modern B2B brands. Learn 12 webinar best practices for planning and executing a winning webinar program.
What’s in a Name? Improve Your Webinar Registration Rate With These 3 Tips
Want to boost the number of people signing up for your events? Try these 3 tips out and watch those numbers rise!
Digital Event Strategy: 5 Tactics to Improve ROI in 2023
Even if you're focusing on a digital-first strategy, an in-person component should be involved. Learn why, as well as four other things to focus on in 2023.
January 2023 Product Updates: Salesforce Integration, Reg Page Builder, SSO Logins, and More
Explore our January 2023 product updates, including our enhanced Salesforce integration and a fantastic new registration page builder!
Event Marketing Careers: Exploring Three Paths to Leadership
Are you an event marketer with an eye on the C-Suite? If so, we've broken down three career paths to help you get there. Dive in to see where your skills align!
B2B Event Professionals Know How to Thrive in Chaos: Meet Christi Nelson from Pluralsight
In this episode of Event Marketers Live, Christi Nelson shares her insights on b2b event strategy, how to share valuable content to the right audiences, and more on all that it means to be a b2b event marketer.
Understanding Real Business Impact Through B2B Event Programs: Meet Sarah Shaheen from Amplitude
In this episode of Event Marketers Live, Sarah Shaheen shares her insights on how events impact business.
December 2022 Product Updates: Registrant Activity Log, Attendee Tech checks, and More!
Explore our December 2022 product updates, including registrant activity logs and attendee tech checks!
Entering the New Era of Events: Lessons Learned from 6 High-Growth CMOs
Events That Are Safe and Welcoming for Everyone: 10 Code of Conduct Examples
Ready to cover your bases with an event code of conduct attendees will appreciate? Get the tips and inspo you need from B2B brands like Adobe, Salesforce, and SparkToro.
Event Design: How Superside Brings Events to Life Through Thoughtful Branding
New to event branding? Cassandra from Superside has you covered. Learn how marketing can align and collaborate with design teams to bring events to life.
How Terminus and Wistia Drive Growth with a Media-Centric Content Strategy
November 2022 Product Updates: Additional Stage Layouts, Buffer Videos for Webinars, and More!
Explore our November 2022 product updates, including new stage layouts, buffer videos for webinars, and more!
The Digital Events Playbook That Made Events a Top Pipeline Generator at Zendesk
27 Tips for an Accessible and Inclusive Virtual Event
Serious about bringing accessible and inclusive events to your marketing strategy? Our ultra-actionable, 27-step action plan is exactly what you’re looking for.
How to Write an Epic Event Manager Job Description (with Examples!)
Looking for your next Event Manager? Attract the best in the biz with the ultimate event manager job description. We’ve broken it down to simple steps and examples!
Looking for Hybrid Event Ideas? Check out these 3 Hybrid Event Formats
Ready for the world of hybrid events? Check out which hybrid event formats and ideas received top marks from our marketing pros.
What is field marketing? A Guide to the sharpest weapon in a B2B CMO’s playbook
What actually is field marketing? And what do field marketers do all day? Get the inside track on what field marketing is all about and how it’s changing!
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