Goldcast B2B Marketing Blog
Discover how the best B2B marketers are using video to fuel their marketing campaigns. Get tips, tricks, guides, and playbooks on how to use video, events, and webinars in B2B marketing.
January 2023 Product Updates: Salesforce Integration, Reg Page Builder, SSO Logins, and More
Explore our January 2023 product updates, including our enhanced Salesforce integration and a fantastic new registration page builder!
Event Marketing Careers: Exploring Three Paths to Leadership
Are you an event marketer with an eye on the C-Suite? If so, we've broken down three career paths to help you get there. Dive in to see where your skills align!
B2B Event Professionals Know How to Thrive in Chaos: Meet Christi Nelson from Pluralsight
In this episode of Event Marketers Live, Christi Nelson shares her insights on b2b event strategy, how to share valuable content to the right audiences, and more on all that it means to be a b2b event marketer.
Understanding Real Business Impact Through B2B Event Programs: Meet Sarah Shaheen from Amplitude
In this episode of Event Marketers Live, Sarah Shaheen shares her insights on how events impact business.
December 2022 Product Updates: Registrant Activity Log, Attendee Tech checks, and More!
Explore our December 2022 product updates, including registrant activity logs and attendee tech checks!
Entering the New Era of Events: Lessons Learned from 6 High-Growth CMOs
Events That Are Safe and Welcoming for Everyone: 10 Code of Conduct Examples
Ready to cover your bases with an event code of conduct attendees will appreciate? Get the tips and inspo you need from B2B brands like Adobe, Salesforce, and SparkToro.
Event Design: How Superside Brings Events to Life Through Thoughtful Branding
New to event branding? Cassandra from Superside has you covered. Learn how marketing can align and collaborate with design teams to bring events to life.
How Terminus and Wistia Drive Growth with a Media-Centric Content Strategy
November 2022 Product Updates: Additional Stage Layouts, Buffer Videos for Webinars, and More!
Explore our November 2022 product updates, including new stage layouts, buffer videos for webinars, and more!
The Digital Events Playbook That Made Events a Top Pipeline Generator at Zendesk
27 Tips for an Accessible and Inclusive Virtual Event
Serious about bringing accessible and inclusive events to your marketing strategy? Our ultra-actionable, 27-step action plan is exactly what you’re looking for.
How to Write an Epic Event Manager Job Description (with Examples!)
Looking for your next Event Manager? Attract the best in the biz with the ultimate event manager job description. We’ve broken it down to simple steps and examples!
Looking for Hybrid Event Ideas? Check out these 3 Hybrid Event Formats
Ready for the world of hybrid events? Check out which hybrid event formats and ideas received top marks from our marketing pros.
What is field marketing? A Guide to the sharpest weapon in a B2B CMO’s playbook
What actually is field marketing? And what do field marketers do all day? Get the inside track on what field marketing is all about and how it’s changing!
Marketing Analytics: How Wiz Uses Event Data to Tell a Story
The #1 question leadership wants answered is often “what’s the ROI”? Learn how to roll up your sleeves and dive into the data in this detailed analytics session.
Reshaping the Future of Learning and Development: Meet Michelle Boockoff-Bajdek from Skillsoft
Check out this very special episode of CMO Diaries featuring Michelle Boockoff-Bajdek from Skillsoft, a company that is reshaping the future of learning and development.
Fight the Zoom Fatigue: 7 Things Goldcast Can Do That Zoom Can't
11 Examples of Branded Digital Events We Love
Looking for ways to elevate your digital event and boost brand awareness? Get all the inspo you need with these 11 digital event branding examples!
Need to Stretch That Event Budget? Here Are 9 Creative Ways to Do More with Less
Tasked with executing an epic event without the budget to back it up? Check out these proven ways to stretch your event budget without compromising on quality.
October 2022 Product Updates: HubSpot & Marketo Field Mapping, French and Portuguese Captions, Simplified Speaker Tech-check and More!
Explore our September 2022 product updates, including HubSpot & Marketo Field Mapping, French and Portuguese Captions, Simplified Tech-check and More!
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