Clear event goals are the foundation of successful B2B event marketing. Here’s how to set objectives with concrete KPIs for different event types.

Goldcast Recording Studio is the all-in-one platform built for B2B marketers to easily record, edit, brand, and repurpose high-quality video content. Say hello to a scalable video engine that turns every recording into a demand-generating asset.

Learn how B2B brands win buyer mindshare with influencer partnerships. Discover video-driven strategies, content distribution tips, and real examples from brands like Hootsuite, Intuit, and Goldcast.

In this no-fluff guide, we’ll dive into the brass tacks of creating your recording studio setup—whether you’re just starting or scaling up.

It feels like every B2B brand has a podcast, but do they deliver on the promise of more demand? Done right, they can. Here’s what you can expect to gain.

Learn how to record a high-quality podcast remotely with this 2025 guide. Explore 4 recording methods, essential equipment, expert tips, and why B2B marketers rely on Goldcast Recording Studio.

Discover the top 5 video podcast software platforms for B2B marketers. Learn essential features to look for and why Goldcast Recording Studio is a game-changer.

Video testimonials demonstrate your product’s value and build trust. What makes an engaging video? We analyzed 8 successful examples to inspire your next project.

A branded podcast is an effective way to capture B2B buyers’ mindshare long before the buying journey begins. Not sure where to start? Here's how to approach it.

Solving your podcast’s listener retention problem might be as simple as crafting a compelling, strategic intro - like these excellent ones from B2B and beyond.

Whether you need sponsors to invest in your event or to monetize it, only a well-planned approach can get you the partners you need. Here’s how to do it.

Run the most impactful pre-recorded webinars using the right platform. Here’s our breakdown of the top 5 contenders for B2B webinar platforms.

Have a great show that's not getting through to your target audience? Get on their radar with this guide to podcast promotion.

Whether you need sponsors to invest in your event or to monetize it, only a well-planned approach can get you the partners you need. Here’s how to do it.

Event landing pages have to quickly answer all questions visitors might have. Here's how to make it happen, featuring advice from landing page expert Tas Bober.

Starting a B2B podcast? This guide features expert advice from veterans to help you get started and get in front of the right audience.

Podcasting is now a key part of many B2B marketing strategies. These top podcast editing platforms streamline production and maximize your content’s impact.

Digital events are here to stay. But what types of virtual events are worth your time? Here are 11 engaging event formats for event planners and marketers.

We surveyed B2B marketers to find out how they're using AI in video marketing. See the results + real-world video case studies and get your AI roadmap.

Under pressure to do more video with less resources? We surveyed 500+ marketers to find out how they’re using AI to scale video content. Here’s what we found.

Starting a B2B podcast? Choose a hosting platform that covers all your needs with this guide. Dive into the must-have features, pros and cons, and pricing.