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Video marketing is top of mind for marketers in 2025 — don't get left behind! Try these XX trends for your next B2B video.

What does 2025 hold for marketers? We asked industry leaders at INBOUND about AI trends, video marketing, and marketing don'ts. Here's what they had to say.

Don’t let your TikTok channel get lost in the crowd – optimize for success with tips to get started and get noticed.

This guide empowers event marketers to secure larger budgets in 2025 by reframing events as strategic investments rather than costs. It provides actionable strategies to align budget requests with company-wide revenue goals, supported by data-driven forecasts, ROI-focused narratives, and cross-functional collaboration. With expert tips and practical tools, you'll be ready to showcase the value of events as key drivers of growth and engagement.

Videos are integral to B2B marketing these days. But time and budget are always in short supply. This is how to make video marketing automation work for you.

Closed captions on your videos boost reach, engagement and accessibility. Find out how to enjoy these benefits without stressing over implementation.

Repurposing your marketing content boosts efficiency and ROI. Here are 7 steps to include in your content repurposing workflow - and where AI fits in.

Webinars are a treasure trove of content waiting to be repurposed. This blog explores seven effective ways to maximize the impact of your webinars, from transforming them into infographics and audiograms to crafting SEO-optimized blogs and social media posts. Learn how to integrate webinar content into ebooks, guides, and larger marketing campaigns, and discover tools like Content Lab to streamline your process. With these strategies, you can keep your webinar content alive, driving engagement and brand awareness long after the event has ended.

Get the most out of your podcast content and grow your audience through repurposing. Turn your rich media into SEO-friendly blog posts with these tips.

Find out how to get more out of your webinars by repurposing content and highlighting your on-demand assets.

Three experts discuss how to ensure that your AI-generated content sounds just like you. Plus, AI tool recommendations and how to build your brand voice!

Learn how podcasts can help you drive demand and meet growth goals. Plus, we unveil our AI Search function!

Should webinars be live or pre-recorded? Each has unique benefits for engaging your audience. Here’s how to choose the perfect format - or something in between.

Need help with a virtual event? Learn why our Event Services team is the perfect strategic partner for pulling off successful virtual events with max ROI.

Webinars are one of the most effective B2B marketing tactics. Learn how to use on-demand webinars to optimal effect to win over your target audience.

Using subtitles in your videos can increase reach, boost accessibility, and reinforce your messaging. Here are a few methods that make subtitling easy.

Now that videos are a B2B marketing must-do, how can you make them good and get your money’s worth? Find out with these video marketing hacks.

Getting the right size and resolution for your YouTube videos can be tricky. Here’s the handy guide you always wanted - with tips to help optimize performance.

For modern marketers, creating tons of new content can feel like a total nightmare. Experts share how distribution and repurposing can help!

Learn how to divvy your paid media budget between the four event phases and how to promote to drive the most registrations.

LinkedIn video ads aren’t a trend - they’re crucial to B2B success. Learn from 7 successful examples and unlock expert strategies to boost your marketing impact.