Goldcast B2B Marketing Blog

Discover how the best B2B marketers are using video to fuel their marketing campaigns. Get tips, tricks, guides, and playbooks on how to use video, events, and webinars in B2B marketing.

 Branded Podcasts: Branding Strategies to Win Mindshare + Examples
March 24, 2025

Branded Podcasts: Branding Strategies to Win Mindshare + Examples

A branded podcast is an effective way to capture B2B buyers’ mindshare long before the buying journey begins. Not sure where to start? Here's how to approach it.

Podcast Intro Examples: How to Hook Audiences (+ Templates)
March 17, 2025

Podcast Intro Examples: How to Hook Audiences (+ Templates)

Solving your podcast’s listener retention problem might be as simple as crafting a compelling, strategic intro - like these excellent ones from B2B and beyond.

5 Best Pre-Recorded Webinar Platforms for B2B Marketers
March 5, 2025

5 Best Pre-Recorded Webinar Platforms for B2B Marketers

Run the most impactful pre-recorded webinars using the right platform. Here’s our breakdown of the top 5 contenders for B2B webinar platforms.

How to Promote a Podcast: Tactics to Stand Out in B2B
March 5, 2025

How to Promote a Podcast: Tactics to Stand Out in B2B

Have a great show that's not getting through to your target audience? Get on their radar with this guide to podcast promotion.

 How to Write a Sponsorship Request Letter (+ Free Templates)
March 5, 2025

How to Write a Sponsorship Request Letter (+ Free Templates)

Whether you need sponsors to invest in your event or to monetize it, only a well-planned approach can get you the partners you need. Here’s how to do it.

 Does Your B2B Event Landing Page Need a Face Lift? 7 Tips From Tas Bober of The Scroll Lab
March 4, 2025

Does Your B2B Event Landing Page Need a Face Lift? 7 Tips From Tas Bober of The Scroll Lab

Event landing pages have to quickly answer all questions visitors might have. Here's how to make it happen, featuring advice from landing page expert Tas Bober.

Your Step-by-Step Guide on How to Start a B2B Podcast [2025]
February 24, 2025

Your Step-by-Step Guide on How to Start a B2B Podcast [2025]

Starting a B2B podcast? This guide features expert advice from veterans to help you get started and get in front of the right audience.

Best Podcast Editing Software: 9 Top Tools
February 20, 2025

Best Podcast Editing Software: 9 Top Tools

Podcasting is now a key part of many B2B marketing strategies. These top podcast editing platforms streamline production and maximize your content’s impact.

11 Types of Virtual Events to Boost Your Marketing Results
February 20, 2025

11 Types of Virtual Events to Boost Your Marketing Results

Digital events are here to stay. But what types of virtual events are worth your time? Here are 11 engaging event formats for event planners and marketers.

Here's What 500+ B2B Marketers Had To Say About AI and Video Marketing
February 20, 2025

Here's What 500+ B2B Marketers Had To Say About AI and Video Marketing

We surveyed B2B marketers to find out how they're using AI in video marketing. See the results + real-world video case studies and get your AI roadmap.

Top Takeaways from the 2025 State of AI in B2B Video Report
February 20, 2025

Top Takeaways from the 2025 State of AI in B2B Video Report

Under pressure to do more video with less resources? We surveyed 500+ marketers to find out how they’re using AI to scale video content. Here’s what we found.

Top 7 Podcast Hosting Platforms for B2B Marketers
February 12, 2025

Top 7 Podcast Hosting Platforms for B2B Marketers

Starting a B2B podcast? Choose a hosting platform that covers all your needs with this guide. Dive into the must-have features, pros and cons, and pricing.

What Is Mindshare Marketing—and Why Does It Matter?
February 11, 2025

What Is Mindshare Marketing—and Why Does It Matter?

Learn how mindshare marketing keeps your brand top-of-mind by consistently delivering value, building trust, and guiding buyers long before they’re ready to purchase.

How to Measure Brand Awareness: A B2B Marketer's Guide
February 7, 2025

How to Measure Brand Awareness: A B2B Marketer's Guide

Brand awareness can be a nebulous concept, but there are ways to crystallize the data and capitalize on it. Use these key metrics to quantify brand awareness and move forward.

5 B2B Marketing Trends to Follow in 2025
January 28, 2025

5 B2B Marketing Trends to Follow in 2025

B2B marketing trends are shifting faster than ever. Learn 5 expert-backed B2B marketing trends, fresh AI data, and real strategies from real brands.

11 Ways to Repurpose Your Podcast Content and Reach New B2B Audiences
January 28, 2025

11 Ways to Repurpose Your Podcast Content and Reach New B2B Audiences

Podcasts require effort, time, resources, and planning. Make them go further by repurposing them into other types of content to publish across formats and platforms.

10 Best Video Marketing Tools for B2B Teams
January 27, 2025

10 Best Video Marketing Tools for B2B Teams

The right video marketing tool ensures your videos and events get the traction they deserve. Here are some of the best options to choose from.

11 Powerful Ways To Repurpose Video Content + AI Tools To Try
January 27, 2025

11 Powerful Ways To Repurpose Video Content + AI Tools To Try

Turn all your video content into gold again and again by mining it with the right video repurposing tools and the help of AI.

Top 8 AI Video Editing Software: 2025 Buyer’s Guide
January 24, 2025

Top 8 AI Video Editing Software: 2025 Buyer’s Guide

AI is changing video creation and opening up new opportunities for marketers. Find out which AI tools lead the pack and why they’re worth investing in.

Why Mindshare Will Define B2B Marketing Success in 2025
January 8, 2025

Why Mindshare Will Define B2B Marketing Success in 2025

Discover how Mindshare marketing can help your B2B brand stand out in 2025. Learn actionable strategies to build brand trust, engage your audience, and become the top choice in your category

Create, amplify, measure: Goldcast updates that redefined B2B video content in 2024
January 8, 2025

Create, amplify, measure: Goldcast updates that redefined B2B video content in 2024

Goldcast helps B2B marketers create, amplify, and measure video content to capture mindshare and drive revenue. In 2024, we introduced a range of new features—like recurring event management, automated invites, AI-driven content repurposing, and advanced analytics—that make it easier than ever to deliver authentic video experiences and maximize marketing impact.

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