Goldcast B2B Marketing Blog

Discover how the best B2B marketers are using video to fuel their marketing campaigns. Get tips, tricks, guides, and playbooks on how to use video, events, and webinars in B2B marketing.

Your SEO is working. Your AI search visibility probably isn’t.
May 5, 2026

Your SEO is working. Your AI search visibility probably isn’t.

Peec AI’s Malte Landwehr shares the data on zero-click search, what content LLMs actually cite, and a three-step framework for measuring AI search visibility.

How Lattice and Gamma Turn One Event Into Months of Content
May 4, 2026

How Lattice and Gamma Turn One Event Into Months of Content

Lattice and Gamma share how they turn single events into months of pipeline-driving content using replay series, AI repurposing, and distribution-first planning.

 Best Video Marketing Tools in 2026: A Buyer's Guide
April 23, 2026

Best Video Marketing Tools in 2026: A Buyer's Guide

Compare the top video marketing tools for B2B teams. We reviewed platforms for creation, repurposing, analytics, and ROI tracking to find the best fit.

The 9 Best Video Hosting Sites for 2026
April 23, 2026

The 9 Best Video Hosting Sites for 2026

Compare video hosting platforms built for B2B marketing. Find the right solution for analytics, CRM integration, and lead capture—not just storage.

Best Webinar Tools for 2026: A Complete Buyer's Guide
April 23, 2026

Best Webinar Tools for 2026: A Complete Buyer's Guide

Compare the best webinar software for 2026. See how 9 tools stack up on features, pricing, and use cases, plus why Goldcast leads for B2B content teams.

Lead Generation Tools: A Buyer's Guide for 2026
April 20, 2026

Lead Generation Tools: A Buyer's Guide for 2026

Video-first teams need more than form fills. Compare 9 lead generation tools like Goldcast, HubSpot, Demio and Marketo, and pick the right fit for you.

8 Product Demo Video Makers Every B2B Team Should Know About
April 20, 2026

8 Product Demo Video Makers Every B2B Team Should Know About

Compare the top product demo video makers for 2026. We break down features, pricing, and ideal use cases to help you choose the right tool for your team.

AI in B2B Video: Top Takeaways for B2B Marketers Using AI
April 20, 2026

AI in B2B Video: Top Takeaways for B2B Marketers Using AI

See how 500+ B2B marketers use AI in B2B videos to scale video, save time, and cut costs in 2026.

 Video Metrics That Drive Pipeline (and How to Measure Them with Goldcast)
April 14, 2026

Video Metrics That Drive Pipeline (and How to Measure Them with Goldcast)

Stop tracking vanity metrics. Learn which B2B video metrics actually predict pipeline, plus how to measure engagement, conversions, and ROI across channels. 

Your Account-Based Marketing Playbook: 4 Events To Drive Pipeline and Revenue
April 8, 2026

Your Account-Based Marketing Playbook: 4 Events To Drive Pipeline and Revenue

Learn the ins and outs of ABM, from metrics to monitor, the right events to host, and how Goldcast found value in an ABM approach to event campaigns.

Your Go-to B2B Video Marketing Guide for 2026
April 1, 2026

Your Go-to B2B Video Marketing Guide for 2026

Discover the essential elements of an effective B2B video marketing strategy and learn how your events can be a critical part of the puzzle.

Using AI in B2B Marketing: Use Cases, Limitations & Examples
April 1, 2026

Using AI in B2B Marketing: Use Cases, Limitations & Examples

AI can be a powerful tool in B2B marketing, but it’s only as good as the skill of the wielder. Minimize risks and maximize rewards with these tips.

We Reviewed 9 Sales Demo Tools - Here's Our Top Pick
April 1, 2026

We Reviewed 9 Sales Demo Tools - Here's Our Top Pick

We compared live demo platforms, interactive tours, and video tools to find the best sales demo software. See which fits your sales motion.

What the Future of Marketing Work Actually Looks Like in 2026
March 31, 2026

What the Future of Marketing Work Actually Looks Like in 2026

Notion, Wrike, and OpenAI leaders share how they're building AI workflows that run campaigns, route work, and scale output without scaling headcount.

What Every Marketing Team Actually Needs to Hear About AI in 2026
March 30, 2026

What Every Marketing Team Actually Needs to Hear About AI in 2026

CMOs from Demandbase, UserGems, and Zapier plus Anthropic's growth marketer share how they're actually using AI for signals, adoption, and building.

What Five Marketing Leaders Actually Think About AI in 2026
March 27, 2026

What Five Marketing Leaders Actually Think About AI in 2026

Marketing leaders from Jasper, SmarterX, MoEngage, Singulate, and HeyGen share what actually changed in content, personalization, and creative AI workflows.

The 2026 B2B Video Stack: Why All-in-One Platforms Are Replacing Point Tools
March 26, 2026

The 2026 B2B Video Stack: Why All-in-One Platforms Are Replacing Point Tools

Discover how Goldcast takes you from recording to distribution — no exports, no uploads, no headaches. 

AI GTM Roadmap for CMOs: A 90-Day Plan to Integrate AI
March 26, 2026

AI GTM Roadmap for CMOs: A 90-Day Plan to Integrate AI

Integrating AI into your GTM motion? Learn a 90-day roadmap, the best AI use cases for marketing, and how to measure impact on pipeline.

Make Your Entire Video Workflow a Breeze — From Recording to Distribution
March 18, 2026

Make Your Entire Video Workflow a Breeze — From Recording to Distribution

Turn one recording into 30+ assets in hours, not weeks. See end-to-end video content workflow B2B teams use with Goldcast to boost engagement and pipeline.

Make Global Video Distribution a Breeze (Without Adding More Tools)
March 17, 2026

Make Global Video Distribution a Breeze (Without Adding More Tools)

Learn how to distribute B2B video content globally with AI captions in 7 languages, CDN-backed hosting, and regional analytics, all from one platform.

Event Management Platforms: Top Tools for B2B Success
February 17, 2026

Event Management Platforms: Top Tools for B2B Success

Learn about the best B2B event management platforms and how to evaluate them. Compare features and benefits to streamline events, boost engagement, and maximize ROI.

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