Goldcast B2B Marketing Blog
Discover how the best B2B marketers are using video to fuel their marketing campaigns. Get tips, tricks, guides, and playbooks on how to use video, events, and webinars in B2B marketing.
Fight the Zoom Fatigue: 7 Things Goldcast Can Do That Zoom Can't
11 Examples of Branded Digital Events We Love
Looking for ways to elevate your digital event and boost brand awareness? Get all the inspo you need with these 11 digital event branding examples!
Need to Stretch That Event Budget? Here Are 9 Creative Ways to Do More with Less
Tasked with executing an epic event without the budget to back it up? Check out these proven ways to stretch your event budget without compromising on quality.
October 2022 Product Updates: HubSpot & Marketo Field Mapping, French and Portuguese Captions, Simplified Speaker Tech-check and More!
Explore our September 2022 product updates, including HubSpot & Marketo Field Mapping, French and Portuguese Captions, Simplified Tech-check and More!
Mastering B2B Communities: How Gong and dbt Labs Use Connections as Fuel for Audience Engagement
Ready for a master class in community engagement? Enjoy this deep dive recap with Gong and dbt Labs on using communities as a growth and retention lever.
Championing Events: How Zendesk Drives Pipeline and Revenue Through Digital Experiences
Sarah Reed of Zendesk shares how her team connects with buyers and drives pipeline through integrated digital events. Plus, she shares tips on showcasing ROI.
Advocating for Events During Budget Cuts: Meet Karli Williamson from Gregory Event Services
How can teams advocate for events during budget cuts? And what success metrics matter most to leadership? Learn this and more on Event Marketers Live.
February 2022 Product Updates: Captions, Subtitles, Engamio, and More!
What’s new with Goldcast? Explore our February 2022 product updates, which includes the support for captions and subtitles, an exciting new integration with Engamio, and the ability to hide speakers.
March 2022 Product Updates: Custom Email Templates and Rooms Expansion
What’s new with Goldcast? Explore our March 2022 product updates, which include an exciting custom email template release and expansions to our networking rooms. Check it out!
Harnessing the Power of Digital Events: Meet Mandy Darnell from Starburst
In this episode of Event Marketers Live, Mandy Darnell shares her insight about the power of digital events, using event data to inform programming, and more.
Ace Your Next Virtual Field Event: 9 Creative Ideas + Vetted Partners
Looking for tried and tested field event vendors you can trust to steal the show? Meet Goldcast’s preferred virtual event partners.
The Event Marketer’s Guide to Lead Scoring
What is lead scoring, and how can events be used to score leads? Learn the basics of lead scoring, how to calculate a lead’s score, and where events come into play
Marketing like a Media Company: Our Vision on Transforming B2B Marketing through Digital Events
We're thrilled to announce our Series A and long-term vision of helping B2B brands market like media companies. Read more about our vision for the future.
Driving Registrations and Revenue With Conversational Event Marketing
Gone are the days of blasting your list event invites and hoping they show. Learn how to embrace a conversational approach to event marketing w/ tips from Drift!
Lessons From Enterprise Event Marketing: Meet Lindsay Niemiec from Pendo
Learn about enterprise event marketing, field marketing tips, and accelerating enterprise sales deals from Lindsay Niemiec of Pendo.
September 2022 Product Updates: Salesforce Custom Activities, Wistia Integration, Virtual Backgrounds, and More!
Explore our September 2022 product updates, including custom activities on Salesforce, our integration with Wistia, new virtual backgrounds, and more!
Live, Virtual, and Everything In Between: Meet Bethany Roskin Murphy from 6sense
Wondering how to navigate the muddy waters of in-person, virtual, and hybrid? Bethany Roskin shares her experience leading events at Drift and beyond.
Global Marketing and Event Insights: Meet Jenn Artura
Learn how to break down the “why” of your event strategy, the difference between event marketers and event planners, and other hot marketing tips from Jenn Artura.
How B2B Marketers Can Crush Their Event Goals with LinkedIn
Want to boost attendance for your events? Learn how you can use LinkedIn to promote events, increase attendance rate, and crush event goals!
No, B2B Event Marketers Are Not “Event Planners”
With cross-functional projects and aggressive revenue goals, event marketers are way more than event planners. Explore the ever-evolving role of B2B event leaders.
Event Marketers are Built to Put Out Fires: Meet Whitney Klepadlo from Robin
An event marketer is increasingly working to create magic against the tide. Read this virtuoso’s tips to know how to come up on top and meet your goals.
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