B2B Webinar Benchmark Report: Grab Your Webinar Scorecard!

B2B Webinar Benchmark Report

In this year's report, we look at how webinars are changing as the demand for video-first content grows among audiences. People want to access engaging, valuable content around the clock—and webinars help deliver. Use the insights and benchmark scores within the report to improve your own webinar strategy!

Webinars are exploding—in a good way!

In the years since we launched our first Webinar Benchmark Report, webinars have absolutely exploded onto the scene, and they're continuing to grow.

For this report, we looked at 6,000+ webinars across nearly 300 B2B brands. The data spanned all of 2023 and included over 1.7 million webinar registrants and more than 613,000 attendees.

Just…WOW! 🤩

Here are some of the insights you'll unlock in the 2024 report:

More Companies are Hosting Longer Webinars

The standard one-hour length for webinars is still the most popular option, but more than one-fifth of companies are producing webinars that are longer than 60 minutes.

Why You Should Name Your Series a "Series"

It appears that using the word "series" in your series content can push more folks to sign up—a strong sign that people want more series!

How Companies Repurpose Webinars

Whether it was video clips, blogs, social posts, emails, or something else, discover how brands easily repurpose webinars into other assets.

Bonus! Webinar Scorecard

Grab our webinar scorecard to benchmark your own data against B2B webinar industry standards.