Goldcast B2B Marketing Blog

Discover how the best B2B marketers are using video to fuel their marketing campaigns. Get tips, tricks, guides, and playbooks on how to use video, events, and webinars in B2B marketing.

Webinar Promotion Simplified: The 5 Most Effective Channels for Registrations
September 27, 2023

Webinar Promotion Simplified: The 5 Most Effective Channels for Registrations

Want more registrations with less effort? Discover the top channels for effective webinar promotion. Boost your registrations with proven strategies that work.

Best Virtual Conference Platforms: The Modern Marketer's Guide in 2022
September 25, 2023

Best Virtual Conference Platforms: The Modern Marketer's Guide in 2022

In this marketer’s guide to the best virtual conference platforms, we’ll give you the lowdown on choosing the best virtual event software for your brand and marketing goals.

7 Reasons Event Marketers Can’t Get Enough of HubSpot
September 20, 2023

7 Reasons Event Marketers Can’t Get Enough of HubSpot

Nurture attendees, capture account activity, and launch outreach in a fraction of the time. A deep integration between HubSpot and your event platform makes it easy.

10 Virtual Networking Event Ideas You Don’t Want to Miss
September 19, 2023

10 Virtual Networking Event Ideas You Don’t Want to Miss

Attendee expectations are higher than ever. Break through the noise with 10 high-impact virtual networking ideas that will definitely get them talking.

12 Tips and Ideas to Supercharge Your Virtual Event Marketing
September 18, 2023

12 Tips and Ideas to Supercharge Your Virtual Event Marketing

In the era of remote work, excelling at promoting your virtual and hybrid events can prove critical to event marketing success. Goldcast shows you how!

10 Things Customers Love About Goldcast
September 14, 2023

10 Things Customers Love About Goldcast

Find out why Goldcast is the platform of choice for B2B event marketers.

September 2023 Product Updates: Speaker UX Enhancements, Sync Time Improvements, and More!
September 11, 2023

September 2023 Product Updates: Speaker UX Enhancements, Sync Time Improvements, and More!

Explore Goldcast’s September 2023 product updates, including speaker ux enhancements and improvements in data sync time!

8 Virtual Event Examples for Planning Your Next Online Event
September 11, 2023

8 Virtual Event Examples for Planning Your Next Online Event

Find virtual event examples you can use as inspiration to drive awareness and engagement for your next online event.

Naming an Event: How to Develop Creative Event Titles that Convert
September 6, 2023

Naming an Event: How to Develop Creative Event Titles that Convert

Coming up with an event name can be tricky. Here are some tips to help you create a strong, compelling event title that converts clicks to attendees!

16 Demand Gen Marketing Podcasts and Shows You Need to Listen to Now
September 6, 2023

16 Demand Gen Marketing Podcasts and Shows You Need to Listen to Now

Here are 16 demand gen marketer shows and podcast recs to tide you over until our new series, Donuts & Demand, kicks off on September 19.

17 Virtual Event Survey Questions to Get the Best Feedback
September 1, 2023

17 Virtual Event Survey Questions to Get the Best Feedback

Ask the right questions in your next virtual event survey to better understand attendees and get better every time.

Rev Up the Revenue: How To Make Events a Top Earning Channel for Your Company
August 31, 2023

Rev Up the Revenue: How To Make Events a Top Earning Channel for Your Company

In order for events to boost revenue, you'll need all hands on deck. Here's how to align goals, expectations, and create events for every stage of the customer journey.

Why Create a Webinar Series: Plan a Powerful Program in 8 Simple Steps
August 29, 2023

Why Create a Webinar Series: Plan a Powerful Program in 8 Simple Steps

Webinars are one of the most powerful modern marketing formats. Here’s how to plan and scale a repeatable webinar series for greater ROI in a fraction of the time.

Successful Post-Event Follow-Up: Synergizing Your Sales and Marketing Teams
August 21, 2023

Successful Post-Event Follow-Up: Synergizing Your Sales and Marketing Teams

If you're wondering who owns event follow-up emails—and what they should look like—you need to read this post.

Prove Event ROI With Goldcast (+5 Metrics CMOs *Really* Care About)
August 10, 2023

Prove Event ROI With Goldcast (+5 Metrics CMOs *Really* Care About)

It's often hard for B2B marketers to access the holistic data they need to prove event ROI—until now. Meet the Goldcast Event ROI Dashboard!

12 Best Practices for Successful Virtual Events in 2023
August 10, 2023

12 Best Practices for Successful Virtual Events in 2023

Use these best practices to run incredible virtual events that drive awareness and pipeline for your business.

Here's How To Create Lasting Connections with Your Virtual Networking Events
August 10, 2023

Here's How To Create Lasting Connections with Your Virtual Networking Events

Virtually recreating the magic of face-to-face networking can be tricky. Discover how to host successful virtual networking events and measure success afterward!

How to Use Digital Event Engagement Data to Boost Conversions and ROI
August 7, 2023

How to Use Digital Event Engagement Data to Boost Conversions and ROI

Want to get more out of your virtual events? Here are five ways to use digital engagement data to boost conversions and ROI for future events.

9 Ways Digital Events Are Transforming Demand Generation Success
August 7, 2023

9 Ways Digital Events Are Transforming Demand Generation Success

Digital events have emerged as a key channel for demand gen marketers. Here are 9 proven ways to use them to grow your pipeline opportunities.

7 Key Event Metrics for Demand Gen Marketers
August 5, 2023

7 Key Event Metrics for Demand Gen Marketers

With the right data, you can drive pipeline, amplify your influence, and build a community of loyal fans and customers. Learn the top event metrics for demand gen here.

15 Virtual Event Trends to Keep You Ahead of the Curve
August 5, 2023

15 Virtual Event Trends to Keep You Ahead of the Curve

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