Goldcast

Wondering how to navigate the muddy waters of in-person, virtual, and hybrid? Bethany Roskin shares her experience leading events at Drift and beyond.

Learn how to break down the “why” of your event strategy, the difference between event marketers and event planners, and other hot marketing tips from Jenn Artura.

Want to boost attendance for your events? Learn how you can use LinkedIn to promote events, increase attendance rate, and crush event goals!

With cross-functional projects and aggressive revenue goals, event marketers are way more than event planners. Explore the ever-evolving role of B2B event leaders.

An event marketer is increasingly working to create magic against the tide. Read this virtuoso’s tips to know how to come up on top and meet your goals.

Explore our August 2022 product updates, including our two-way Pardot integration, new chat features, custom email domains, and more!

We raised a toast to our amazing customers and spotlighted some experiences that they hosted on Goldcast. Take a look to get some cool ideas for your own event!

Read two modern-day marketers’ takes on repurposing content for your audience and how to balance quality and quantity while doing it.

Explore our July 2022 product updates, including upgraded video production and new Slack + Salesforce integration triggers!

Everyone loves swag. But what are the best swag bag ideas for a virtual or hybrid event? Get all the virtual swag bag tips and ideas you need to wow your attendees.

Do you use events to drive pipeline? If so, our new Slack + Salesforce integration is a game-changer for sending relevant and timely follow-ups. Check it out!

Are you manually building out all of your pre and post-event workflows? If so, we’ve got a better way! Catch this event on all things low code automation for events.

Explore our June 2022 product updates, including a highly anticipated Pardot integration, Email dashboards, and more!

Event experiences have done a total 180. We asked B2B marketers how they navigated the switch-up and turned virtual events into real-deal pipeline opportunities.

In this field marketer’s guide to webinars, you’ll learn how to beat webinar fatigue, boost attendee numbers, and discover the hidden revenue benefits of an ace webinar strategy.

Virtual event attrition is real. If you are looking for ways to increase time spent in sessions and boost engagement scores, these event gamification ideas can help make it happen.

Find out why virtual events are at the heart of Account-Based Marketing and how to leverage your event marketing skills to create the ultimate ABM strategy.

Just a few years ago, most people hadn’t even heard of hybrid events. Now, they’re officially the B2B event marketer’s favorite format. Here’s why.

Not sure how to plan your next hybrid event? Learn how to ace the game with top tips and awesome insights from event marketing ace, Lisa Gregory.

Marketing versus sales, a tale as old as time. In this event, both teams share their perspective on different post-event follow-up tactics.

Field and event marketers are often tasked with planning internal sales kickoff events (SKOs) but how do you get your sales teams genuinely motivated to close more deals and boost marketing's internal influence?