Goldcast B2B Marketing Blog
Discover how the best B2B marketers are using video to fuel their marketing campaigns. Get tips, tricks, guides, and playbooks on how to use video, events, and webinars in B2B marketing.
We Asked 500+ Attendees What They Really Want From Your Events. Here’s What They Said.
We asked over 500 attendees what they really wanted from a digital event. Spoiler alert: It’s not more group chat. In this article, you’ll get real data on what attendees want.
The Team Behind an Event Marketer’s Success: Meet Ashley Keating from CallMiner
Would you agree that an event marketer can never truly fly solo? Learn more about how an event director can build a stellar events team.
Keeping a Community Intact Through the Pandemic: Meet Jen DeLong from Slack
Tune into JenDeLong journey of spearheading events at Tableau and Slack, both of the Salesforce stable, and her insights on tapping into a community of users.
Riding the Ebbs and Flows of Event Marketing: Meet Natalia Rybicka from Attentive
Struggling to navigate the changing event landscape or to get work-life balance? Read here for tips and tricks offered by Attentive’s seasoned event marketer.
Go Big on Events: 8 Specific Areas Goldcast Shines over BigMarker
Goldcast beats BigMarker every time. From rich production capabilities to deep and seamless integrations, these core features can make a big difference.
14 Powerful Webinar Invite Email Examples to Boost Your Attendee Count
Looking for ways to improve your webinar invite emails and skyrocket your sign-ups? Check out these proven tips and completely free webinar invite email templates!
Keep Things Running Smoothly: How a Virtual ‘Run of Show’ Document Simplifies Digital Events (+Free Download!)
A thorough Run of Show can be your secret weapon when it comes to managing flawless events. See what goes into a Run of Show, and download your free template.
6 Ways Goldcast Helps Customer Marketing Teams Drive Engagement, Renewals, and Expansions
Make your customer events more memorable with digital experiences that grow key relationships. Learn how Goldcast helps drive engagement and boost renewals.
Partner Marketing Events: Avoid Endless Emails with these 6 Simple Event Partnership Tips
B2B partner marketing events don’t always work the way you want them to. But with a few simple tips, your partnership headaches will be a thing of the past.
Elevate Your Law Firm's Event Strategy: 6 Tips from Expert Legal Marketers
Hear from three seasoned legal marketers on how they're thinking about content, planning small- and large-scale events, and staying inspired.
Not Just Content: Scaling Digital Event Experiences Across the Funnel at Zuora
With a well-planned strategy supporting every stage of the funnel, find out how Zuora increased attendance by embracing experience-driven programs with Goldcast.
16 Key Lessons from The Best (And Worst) Webinar Emails We’ve Seen
Need to step up your webinar emails? Boost attendance with the latest tips, examples and best practices from some of the best and worst webinar emails we’ve seen so far.
Creating a Frictionless Attendee Experience: The Magic Behind Our Magic Links
Serious about improving your virtual event experience? Take a look at how one magic link makes event access a breeze for attendees, speakers and hosts!
Why Sales Enablement is an Essential Part of an Event Marketing Strategy + Tips for Success
Aligning marketing and sales is key to driving event registration and attendance. See tactical tips on how to align before, during, and after events.
Need to Showcase ROI? Blow Your Boss Away With These 9 Virtual Event KPIs
April 2023 Product Updates: Embeddable Forms on the Page Builder, Pushing Chat to Q&A, Speaker Controls, and More
Explore our April 2023 product updates, including Embeddable Forms on the Page Builder, Pushing Chat to Q&A, Live Attendee Count, and more!
9 High-Impact Webinar Formats to Cut Through the Noise
Webinars are one of the oldest virtual events. But they’ve evolved. To stand out in a sea of cookie-cutter webinars, start with these high-impact webinar formats.
10 Brilliant Breakout Sessions Ideas to Drive Attendee Engagement
What is a breakout session? And how can you use them to increase attendee engagement? Make your breakout sessions a win with these ideas, tips, and template!
The Top 30 Interview Questions for B2B Event Marketing Roles
Ready to hire your next event superstar but unsure how to pick the right interview questions? Check out these 30 favorites to get you started!
From B2B Events Intern to B2B Events Senior Director: Meet Kacie Hogan from iCIMS
In this episode of Event Marketers Live, Kacie Hogan shared insights on trade show strategy, leveraging intimate field events, and insights on what attendees really want.
Post-Webinar Operations: Aligning Marketing and Sales Teams for Success
Learn how we empower our sales team with real-time data and frequent communications to ensure marketing and sales alignment before, during, and after webinars.
Stay In Touch
Platform
Resources
Company
Community
© 2025 Copyright Goldcast, Inc. All rights reserved.