Resources

Ebooks

Beyond the Hype: A Practical Playbook for Integrating GenAI Into Your Marketing Plan

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Beyond the Hype: A Practical Playbook for Integrating GenAI Into Your Marketing Plan

How can marketers integrate generative AI tools into their workflows? Learn how to experiment, mitigate risk, choose tools, and harness AI’s potential.

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The Secret to Smarter Sales Follow-Ups? Virtual Event Data

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The Secret to Smarter Sales Follow-Ups? Virtual Event Data

In this action-packed eBook, we share the steps you need to take to transform virtual events into revenue, starting with better post-event sales follow-ups.

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The Event Marketing 3.0 Playbook

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The Event Marketing 3.0 Playbook

Today’s event and field marketers now have unprecedented access to the data they need to attribute real revenue to their events, and finally win a seat at the table.

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Rethinking Video in 2024: A Report on Why Repurposing Matters for B2B Marketers

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Rethinking Video in 2024: A Report on Why Repurposing Matters for B2B Marketers

In an era where content is king, our aim is to provide B2B marketers with the tools and knowledge needed to maximize the value of their video content.

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Salesforce + Goldcast: 5 Steps to Maximizing Event ROI

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Salesforce + Goldcast: 5 Steps to Maximizing Event ROI

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HubSpot Meets Goldcast: 5 Simple Steps to Propel Your Event ROI

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HubSpot Meets Goldcast: 5 Simple Steps to Propel Your Event ROI

It’s time to turn your event data into new meetings and revenue. Crush your event goals and save time on manual reporting with Goldcast's deep native HubSpot integration.

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Event Marketing & Branding: Why One Can't Live Without the Other

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Event Marketing & Branding: Why One Can't Live Without the Other

In this ultimate event marketing and branding eBook, we’ll share practical steps to help boost your brand (and revenue) with every virtual and hybrid event.

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Marketo Meets Goldcast: 5 Steps to Greater Efficiency and ROI

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Marketo Meets Goldcast: 5 Steps to Greater Efficiency and ROI

Don’t leave your event data in the dark. Amplify your event impact and transform your events into revenue with the right integrations. Marketo and Goldcast makes it easy.

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Hybrid Event Marketing: How Top Event Marketers Are Thinking about Hybrid Events

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Hybrid Event Marketing: How Top Event Marketers Are Thinking about Hybrid Events

In this expert-exclusive eBook, we share exactly how leading event marketers are thinking about running hybrid events and share their top tips on making yours an epic success.

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