Most B2B buying research happens in the shadows—off your website, beyond your tracking. While competitors chase vanity metrics, resourceful teams are leveraging vector technology to create precise, high-value audience segments. See how segments can drive engagement in events, and how AI-powered tools (like an agentic video editor) can be leveraged to repurpose event content into targeted and retargeted campaigns.

Event data is the most under-leveraged revenue signal in B2B marketing. Discover how to transform every webinar engagement into hyper-personalized touchpoints—at scale, without losing authenticity. This session featuring Clay showcases the complete workflow: capture event engagement, cross-check against buyer signals, then leverage AI to generate personalized snippets and messaging for hundreds of prospects instantly.

AI is showing up in every part of marketing, from content creation and design to distribution and measurement. But most teams are still figuring out how to make it useful day to day.

Join Esther Chung, Head of Communications and Content at Jasper and Alex Bleeker, Head of Operations at AI Marketing Alliance & Content at Goldcast, for an open conversation about how leading brands are rethinking their go-to-market motions using AI, video, and intelligent content workflows. We’ll be unpacking findings in the latest AI reports from Jasper and Goldcast — register to receive copies of the reports!

You'll learn:

• What separates teams seeing results from AI and how video is a critical to marketing
• How AI is changing how marketers plan, build, and launch content that converts
• Where most marketers are getting stuck, and what’s helping

Perfect for enterprise B2B marketers ready to adapt their content strategy for a platform-first world.