Most buying decisions are made before sales gets a meeting.
Almost 60% of the buying process happens before even talking to a sales rep (Gartner).
Vendor shortlists are shrinking from 4-7 vendors to now only 1-3 (G2).
Buying groups are the norm, with an average of 6-10 people involved in the decision (Gartner).
It can take up to 167 touchpoints to convert a lead to SQL (HockeyStack).
It’s slow
It’s expensive
It’s energy draining
Too many tools. Endless handoffs. Fragmented workflows. These workarounds weren’t built for modern B2B teams. Goldcast is.
Blasting ads to the 95% not ready to buy? That’s not strategy—that’s spray and pray.
Internal teams sound efficient until you’re buried in requests, delays, and tool fatigue.
Expensive. Slow. “Maybe next week” timelines. Great on paper, brutal in practice.
CREATE IT
SLICE IT
DICE IT
AND SHARE IT
(With 8-12 touchpoints needed to drive pipeline, this is the advantage every B2B marketer is chasing.)
But without fresh video content, your brand becomes just another face in a very crowded crowd.
Record
Edit
Store
Host
Share
Silence is expensive. Brands that don’t publish video get left behind.
Create a webinar, clip it into social posts, turn it into a podcast, and host it on your site—all in one place. AI takes care of the heavy lifting, so you can go from one big idea to a dozen ready-to-go assets in seconds.
Get Started →Make sure your brand walks in before sales does.
Host interactive, Netflix-style webinars and virtual events that engage audiences and drive sales conversations.
Turn your video library into a powerful resource. Search, edit, and create clips for social media, blogs, and more—powered by AI.
Create on-demand video libraries on your website to keep audiences engaged and track what resonates most.
Easily record branded podcasts, thought leadership videos, and more. AI tools make editing fast and painless.
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