How to Turn Events into a Content Engine

Enterprise B2B marketers are under pressure to drive pipeline, increase content output, and prove ROI — without expanding headcount.

The highest-performing teams aren’t running events as one-off campaigns. They’re designing them as strategic content engines that power demand generation, sales enablement, brand, and thought leadership for months.

In this session, we’ll explore how both virtual programs and in-person tentpole events can be intentionally architected to fuel full-funnel growth.

The B2B Marketer's Guide to Event-Led Growth

B2B buyers are exhausted by cold outreach and AI-generated noise. Only 5% are actively in market at any given time, but 100% are forming opinions. The brands winning mindshare are creating real conversations and turning them into lasting impact. Events generate the highest-quality engagement signals in marketing. Yet most organizations leave the majority of that value on the table. Fragmented tools. Siloed data. Content that dies the moment the event ends.

How to Win Mindshare with Influencer Campaigns

Here's what the best B2B brands know: video wins mindshare. Mindshare wins revenue. And influencer campaigns? They're your fastest path to both.

But most B2B marketers struggle with where to start. How do you identify the right influencers? What kind of campaigns actually break through? And how do you tie it all back to pipeline?

Join Cindy Dubon, Director of Growth Marketing at Goldcast, and Vin Matano, Founder of Creatorbuzz, who's run dozens of successful B2B influencer campaigns. You'll see the exact playbook: from creative gifting activations to video amplification to measuring real business impact.

The Event Experience Equation: Small Tweaks That Drive BIG Pipeline Impact

Video is what wins — and virtual events are one of the most effective ways to create it while still connecting deeply with your audience. Join Cindy Dubon and Tori Whalen as they break down how Goldcast’s growth marketing team designs event experiences that feel human, fuel video across the funnel, and drive pipeline impact.

You’ll learn:

• How to connect virtual events, video, and follow-up for increased pipeline
• The experience tweaks that unlock stronger buying signals
• Practical ways to benchmark your current webinars against a proven playbook
• The must-have virtual event features the Goldcast team swears by

Goldcast Editing 101

Watch this session to learn how marketers edit videos in Goldcast—even without prior editing experience. We’ll show you how to use AI to handle captions, zooms, overlays, and scene changes so you can create video clips that actually get engagement.