The 2025 State of AI in B2B Video Marketing

Be among the first to see groundbreaking research on how B2B marketing leaders are integrating AI into their video marketing strategies. With exclusive insights from hundreds of B2B marketing leaders, we'll unpack never-before-seen data on AI adoption in video marketing and share actionable takeaways to help you make strategic decisions about AI investments in 2025.

Join us to discover:

• Current state of AI adoption in B2B video marketing - who's using what and why
• Which AI applications are delivering the highest ROI for marketing teams
• How companies of different sizes are approaching AI implementation
• The real impact of AI on video production costs and team efficiency
• Key challenges marketing teams face when adopting AI for video
• Future predictions for AI's role in B2B video marketing

Frosty Fest '24

'Tis the season to be festive, and Goldcast is turning up the holiday cheer with a special celebration just for our incredible community of employees, partners, customers, and future friends! After a year of hard work, it's time to kick back, relax, and spread some joy.

This was a holiday extravaganza filled with non-stop beats and fabulous prizes! We’ll have DJ Graffiti spinning the latest hits and festive favorites to keep the party vibes alive.

And what’s a holiday party without a few gifts! Tune in live to be entered into our exclusive giveaway

Dust off your dancing shoes, and watch as we celebrate the spirit of the season together!

Planning Your 2025 Event Strategy: From Data to Delivery

2025 Events Are Right Around the Corner!

Ready to make 2025 your most successful event year yet? Join us for an exclusive, insights-packed webinar where we’ll dive deep into building a winning event strategy tailored to your unique goals and audience. Get ready to uncover practical, data-backed methods to drive engagement, maximize ROI, and build lasting connections with attendees. This is your chance to learn directly from industry pros who’ve mastered data-driven event planning—from interactive webinars and large-scale conferences to virtual gatherings that captivate. Don’t miss out on exclusive tips, new trends, and actionable takeaways designed to transform your event program.

Get an inside look at how top event marketers:

• Analyze past event performance: Discover which metrics matter most and how to use that data to shape your future event calendar.
• Strategically plan a balanced event calendar: Strike the perfect balance between webinars, conferences, field events, and more to engage and retain your audience year-round.
• Maximize virtual event engagement: Our panel will share tips for creating memorable virtual experiences that captivate and convert.
• Drive pipeline with net-new audiences: Learn innovative strategies to attract fresh leads, enhance pipeline generation, and align event-driven engagement with measurable revenue growth.

Coffee Corner Series

Crafting Community Connections Through Innovative Events

Events play a crucial role in building and fostering community by providing unique opportunities for connection, engagement, and shared experiences. Both digital and in-person events complement each other, creating a dynamic synergy that enhances community building. Digital events allow for continuous engagement, providing a convenient space for ongoing discussions and updates. In-person events, on the other hand, infuse a personal touch, allowing community members to strengthen bonds formed online and further solidify their connections.

The Content Resurrection

As marketers, we put a lot of blood, sweat, and possibly even some tears into every campaign we run. Yet many of us are stuck in a nightmare where we always focus on net-new assets. We’re stuck on a hamster wheel that never stops or slow downs, running us ragged. What if we told you it didn’t have to be like this anymore?

Coming this fall, The Content Resurrection will teach you how to create campaigns by capitalizing on the content you already have. Discover how to best use AI alongside the video content living in the depths of your Google drive to fuel your content strategy. Never dread building a campaign again by exploring three expert-led sessions all about how to repurpose existing video content throughout your marketing channels.

Join us for a showing of The Content Resurrection on Wednesday, October 23 from 2 - 4:15 PM ET. Enjoy the entire trilogy live, featuring some of the best B2B marketers sharing tips on how to use AI to give existing video content, like webinars and podcasts, new life. Don’t fear your next campaign—resurrect it!

Bite-Sized Video Tactics to Use Across the Customer Journey

Video expert Ramli John will share how he uses video at every step of the customer journey, sharing how he sources ideas, produces content, and integrates video into all of his marketing plans.