Goldcast B2B Marketing Blog

Discover how the best B2B marketers are using video to fuel their marketing campaigns. Get tips, tricks, guides, and playbooks on how to use video, events, and webinars in B2B marketing.

Low Code Automation for High Impact Events
June 7, 2022

Low Code Automation for High Impact Events

Are you manually building out all of your pre and post-event workflows? If so, we’ve got a better way! Catch this event on all things low code automation for events.

June 2022 Product Updates: Pardot Integration, Email Dashboards, and More!
June 7, 2022

June 2022 Product Updates: Pardot Integration, Email Dashboards, and More!

Explore our June 2022 product updates, including a highly anticipated Pardot integration, Email dashboards, and more!

Event Experiences Gone Virtual: How to Wow Your Prospects and Turn Registrations into Closed Won Opps
June 3, 2022

Event Experiences Gone Virtual: How to Wow Your Prospects and Turn Registrations into Closed Won Opps

Event experiences have done a total 180. We asked B2B marketers how they navigated the switch-up and turned virtual events into real-deal pipeline opportunities.

The Field Marketer’s Ultimate Guide to Webinars that Don’t Suck
June 3, 2022

The Field Marketer’s Ultimate Guide to Webinars that Don’t Suck

In this field marketer’s guide to webinars, you’ll learn how to beat webinar fatigue, boost attendee numbers, and discover the hidden revenue benefits of an ace webinar strategy.

Game On: 6 Gamification Ideas to Increase Your Virtual Event’s Engagement
June 3, 2022

Game On: 6 Gamification Ideas to Increase Your Virtual Event’s Engagement

Virtual event attrition is real. If you are looking for ways to increase time spent in sessions and boost engagement scores, these event gamification ideas can help make it happen.

What's the Real Role of Virtual Events in an ABM Strategy?
June 3, 2022

What's the Real Role of Virtual Events in an ABM Strategy?

Find out why virtual events are at the heart of Account-Based Marketing and how to leverage your event marketing skills to create the ultimate ABM strategy.

The New Normal: 6 Reasons Why Your Next Event Needs To Be Hybrid
June 3, 2022

The New Normal: 6 Reasons Why Your Next Event Needs To Be Hybrid

Just a few years ago, most people hadn’t even heard of hybrid events. Now, they’re officially the B2B event marketer’s favorite format. Here’s why.

Stepping into Hybrid: Lisa Gregory Shares Her Insider Tips for Winning Hybrid Events
June 3, 2022

Stepping into Hybrid: Lisa Gregory Shares Her Insider Tips for Winning Hybrid Events

Not sure how to plan your next hybrid event? Learn how to ace the game with top tips and awesome insights from event marketing ace, Lisa Gregory.

The Great Debate: Who Should Own Post-Event Follow-Up?
May 25, 2022

The Great Debate: Who Should Own Post-Event Follow-Up?

Marketing versus sales, a tale as old as time. In this event, both teams share their perspective on different post-event follow-up tactics.

How to host a virtual sales kickoff event that will get your team genuinely excited
May 24, 2022

How to host a virtual sales kickoff event that will get your team genuinely excited

Field and event marketers are often tasked with planning internal sales kickoff events (SKOs) but how do you get your sales teams genuinely motivated to close more deals and boost marketing's internal influence?

The Top 25 Field Marketers to Look Out for in 2021
May 24, 2022

The Top 25 Field Marketers to Look Out for in 2021

Brands that people love understand the importance of forging personal connections and using experiential marketing to generate interest in their product and brand. Yet, Field Marketing is one of the most underappreciated roles inside the GTM org.

What happens after the event?
May 24, 2022

What happens after the event?

As a marketer, you might know with 100% certainty that you’re doing a stellar job of using events to bring in net new leads, generate opportunities at a healthy cost ratio and rapidly move deals through the pipeline

Connect with Your Inner Performer: 3 Pre-Event Tips to Feel More Confident Presenting
May 21, 2022

Connect with Your Inner Performer: 3 Pre-Event Tips to Feel More Confident Presenting

Preparing for a big event? Don’t sweat—we’ve got you covered. Check out these pre-event presentation tips to feel calm, cool, and collected.

Quality AND Quantity: How to Find and Engage More of The Right People For Your Event
May 19, 2022

Quality AND Quantity: How to Find and Engage More of The Right People For Your Event

An event with no lead or pipeline goals? You betchya. Learn how Metadata reached a highly-engaged and relevant audience for their annual DEMAND event.

Why Choose Goldcast for Your Next Virtual Event
May 19, 2022

Why Choose Goldcast for Your Next Virtual Event

Looking for an all-in-one virtual event platform with unrivaled data insights? Hey, there. We’re Goldcast!

May 2022 Product Updates: New Branding Tab, Speaker Controls, HubSpot Integration, and More!
May 5, 2022

May 2022 Product Updates: New Branding Tab, Speaker Controls, HubSpot Integration, and More!

Explore our May 2022 product updates, including the brand new branding tab, improved speaker controls, updates to our HubSpot integration, and more!

Driving Pipeline with Field Events: Meet Michelle Cogliano from Transmit Security
April 20, 2022

Driving Pipeline with Field Events: Meet Michelle Cogliano from Transmit Security

Field events are key to driving pipeline and revenue, and no one knows this better than Michelle Cogliano. Hear from her in this Event Marketers Live recap!

The 25 Books Every Marketing Leader Should Read According to Top CMOs
April 19, 2022

The 25 Books Every Marketing Leader Should Read According to Top CMOs

Are you a marketing director looking to achieve your personal best? Pull up a chair, grab a coffee and check out the best books recommended by leading chief marketing officers.

The Secrets Behind HubSpot’s Marketing Success: Kipp Bodnar on CMO Diaries
April 8, 2022

The Secrets Behind HubSpot’s Marketing Success: Kipp Bodnar on CMO Diaries

Have you ever wondered about HubSpot’s secret sauce? If so, we’ve got an action-packed episode for you featuring HubSpot’s CMO, Kipp Bodnar. Check it out!

Lessons Learned From Agency Life and INBOUND: Meet Katie Wengenroth from Outreach.io
March 29, 2022

Lessons Learned From Agency Life and INBOUND: Meet Katie Wengenroth from Outreach.io

Lessons from a Chief of Staff turned CMO: Meet Jane Alexander from Carta
March 21, 2022

Lessons from a Chief of Staff turned CMO: Meet Jane Alexander from Carta

In this episode of CMO Diaries, Kishore chats with Jane Alexander, CMO at Carta. Read about Jane’s unconventional background and why she insists events aren’t just for demand generation.

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