Build your LinkedIn video strategy just in time for the video tab rollout with these tips, tools, and strategies.
Video is the next frontier of B2B marketing. It’s more engaging and authentic than any other content type. And that’s exactly why LinkedIn is leaning hard into video content.
Did you know that:
- Video posts on LinkedIn get 5X more engagement
- People are twice as likely to share video content than any other type of content
- LinkedIn users spend 3X longer watching videos compared to reading static content
But doesn’t creating video take a lot of time, budget, and expertise?
As Devin Reed points out, it used to, but luckily not anymore! And what’s even better is that 74% of consumers on LinkedIn show a preference for authentic, less polished videos over highly produced ones anyways.
If your brand wants to continue benefitting from LinkedIn, it’s time to rev your video engine. Use the resources below to learn how to quickly craft video content, use video on LinkedIn, and easily repurpose the videos you already have from podcasts, webinars, and events.
What better way to explore why you should use video on LinkedIn than with some videos! Browse through the clips below to discover why video needs to be a part of your LinkedIn editorial calendar.
No Problem!
Think you need to create a ton of net-new video content for LinkedIn? Think again! You likely have excellent video footage waiting to be sliced and diced from your virtual events, podcasts, webinars, and other presentations.
Video repurposing is the way to quickly and easily scale your video strategy. Learn how with our new guide Rethinking Video in 2024: A Report on Why Repurposing Matters for B2B Marketers.
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Let’s Get Vertical!
With the rollout of LinkedIn’s video tab, integrating vertical videos into your video strategy is more important than ever. But how do you even get started? Glad you asked!
Watch this video to learn how to produce engaging vertical videos for LinkedIn quickly and easily. We’ll walk you through how to choose content, best use captions, optimize CTAs, and more.
We all hit writers block from time to time. Get your creative LinkedIn juices flowing with these helpful tools and resources.
Build Your Video Plan Now
Repurposing the videos you already have into social media clips is the quickest way to begin your LinkedIn video strategy. Easily create video content (and copy!) for an entire month with help from AI and Goldcast’s Content Lab.
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