Feeling the pressure to do more video with fewer resources? Many marketers are turning to AI for help. In this first of its kind Benchmark report, we discover how 500+ B2B marketers are using AI to scale high-quality videos without the usual time and budget constraints.

The hype around AI is finally translating into real value for marketers. But what benefits are they seeing? How are they incorporating AI into their workflows? Where are they saving the most time? And which use cases are providing the highest ROI?

In November 2024, we surveyed a wide range of marketers across company sizes and roles, including C-level executives, directors, managers, and individual contributors.

Here are some of the insights shared in the report:

The majority of marketers aren’t just using AI for automation, they’re putting video at the heart of the content strategy. They believe AI will be critical to achieving their goals in the next 1-3 years.

Marketers report that AI has provided the highest value in content creation, surpassing investments in reporting, video production, and repurposing. Marketing leaders are seeing tangible benefits from AI and are increasing their budgets accordingly.

Video transcends content boundaries. The majority of marketers are using AI to create more content in less time to fuel their multichannel campaigns and stand out in a saturated market.

The majority of marketers are redistributing video content across channels like social media, landing pages, and email. AI helps streamline the video repurposing process and maximize the value of each asset.