Goldcast

Video is everywhere—especially LinkedIn, the B2B marketer's haven. Use these video marketing tips and strategies to make your brand stand out.

Need help with a virtual event? Learn why our Event Services team is the perfect strategic partner for pulling off successful virtual events with max ROI.

Webinars are one of the most effective B2B marketing tactics. Learn how to use on-demand webinars to optimal effect to win over your target audience.

Using subtitles in your videos can increase reach, boost accessibility, and reinforce your messaging. Here are a few methods that make subtitling easy.

Now that videos are a B2B marketing must-do, how can you make them good and get your money’s worth? Find out with these video marketing hacks.

Getting the right size and resolution for your YouTube videos can be tricky. Here’s the handy guide you always wanted - with tips to help optimize performance.

For modern marketers, creating tons of new content can feel like a total nightmare. Experts share how distribution and repurposing can help!

Learn how to divvy your paid media budget between the four event phases and how to promote to drive the most registrations.

LinkedIn video ads aren’t a trend - they’re crucial to B2B success. Learn from 7 successful examples and unlock expert strategies to boost your marketing impact.

Learn how to create a video strategy and check out real-world examples of short-form videos to try.

We analyzed 6K+ webinars to find out how brands are using events. Here are three of our top findings!

B2B marketing is trending towards video, but what types of video marketing efforts govern successful campaigns? Learn more with Goldcast.

Video is flooding all timelines. Are you unsure how to make yours stand out? Here are some actionable B2B-focused video marketing ideas to inspire you.

Your AI outputs are only as good as your prompts. Here's how to get better at prompting, plus some templates you can use for your post-webinar process.

Discover how accurate B2B contact data can enhance your virtual event strategies. Learn to target the right audience, personalize outreach, boost engagement, and maximize ROI with data-driven approaches, ensuring your virtual events stand out and deliver measurable success.

We get the scoop on how these leaders are thinking about webinars. Learn how to create a great speaker experience, the ideal webinar length, and more.

AI tools can only go so far if you don't know your brand voice. Here's how to identify your brand tone and strengthen AI prompts.

Video is critical to social media marketing in B2B, but adapting strategies for business audiences needs care. Use this guide to get it right.

The best videos go to waste if no one sees them. Here's how to create hooks that capture attention.

Numbers don’t tell the whole story, but they provide foundation and context. Get a clear picture from these video marketing statistics for your B2B marketing.

On-demand webinar views stagnant in the low double digits? These 8 proven tactics will transform your existing content into a powerful marketing asset.