Video wins mindshare. Mindshare drives revenue. And lucky for the hundreds of B2B marketers looking to win with video content, 2024 was a banner year for Goldcast. With a relentless focus on creating, amplifying, and measuring video content and events, our team ushered in a new era for B2B marketers.

Because when you’re up against longer sales cycles and shorter vendor lists, it’s not enough to rely on intent signals. You need to be everywhere all the time to capture and scale your marketing mindshare. At Goldcast, we’re all about making that happen through the magic and authenticity of video.

Here’s how we helped our customers create, amplify, and measure their success with video in 2024.

• 18,000+ events hosted by customers
• 2 million attendees brought together
• 387,793 clips generated through Content Lab
• 34,920 blog posts created from long-form video

When it comes to video marketing, it's essential to create genuine experiences that grab your audience's attention and leave a lasting impression. We’ve launched several new features to help make it happen.

Series and repeating events

Getting attendees to an event is one thing, but getting them to come back a second time is a whole other ball game.

We built our Series feature with the explicit goal of helping users easily create recurring content that turns event attendees into potential customers. Whether it's exciting shows, informative webinar series, or thought-provoking discussions, Goldcast helps you keep your audience engaged with binge-worthy content.

And the best part? Any event you add to a series automatically inherits the registration form from the series. Registrants can easily pick and choose which events they want to attend—all with a single submission.

And that’s not all. Got an event that typically has the same content, speakers, and structure? Use our Repeating Events feature to schedule events at a set frequency, while keeping the topic and discussion consistent.

This feature works like a dream for keeping your audience interested and immersed in all types of events and brand experiences—from product demos, to employee training, webinars, and more—while saving your time-strapped team from the monotony of copy/pasting the same details from one event to the next.

You also get a consolidated view of how each series is performing.

Face-to-face experiences are crucial to providing an extra layer of connection that really moves the needle with prospects.

And when it comes to hosting field events, we’ve got you covered. Last year, we ramped up our Field Events features to make it a breeze for guests to check in, register on-site, and update their details as needed.

No more printed guest lists, paper badges, or long lines. With a quick scan of their unique QR code, attendees can check in hassle-free—no extra app downloads required.

Save time and effortlessly customize your event using automated invites for both your speakers and sessions.

Nothing will get your heart racing faster than having to wonder where your keynote speaker is two minutes before your event.

Now, you can automate speaker invites and reminder emails, and even add buffer time options (5, 10, 15, or 30 minutes) to give speakers just the right amount of time to prepare.

That’s one less task off your plate and you can rest easy knowing speakers will show up on time. 🙌🏻

Forget the one-size-fits-all approach! Goldcast gives you options to set up calendar blocks for each day of the event, or send separate invites for each session. This way, attendees can stay on top of the schedule with zero hassle.

• Day-level: Set calendar blocks for each day of your event.
• Session-level: Send individual calendar invites for each session in the event.

Goldcast's new and improved Page Builder lets you design and customize your registration page with a simple drag-and-drop interface, no coding required.

Here’s the complete recap on all the updates our team made to make it even easier for you and your team to perfect the look and feel of your events.

We've updated the page builder with a cleaner look and feel, making it easier to navigate and use.

Now you can preview your page in different screen sizes (like phone, tablet, and responsive desktop) and view it in full-screen mode for better customization.

Easily embed Google Maps with a location pin on your registration page. This feature is perfect for showcasing event locations (for field and hybrid events) or after-party venues (for virtual events).

Choose whether to display the date and time based on the user's local time or stick with the event's specific schedule.

Add image grids with up to 12 images, ideal for featuring speakers or sponsor logos.

Now you can add blocks for upcoming or on-demand events to your registration page, making it easier for attendees to explore more of what you offer.

Unauthorized changes making you crazy? Not anymore! Our team revamped user roles and permissions to give you tighter control when there are multiple cooks in the video content kitchen.

Like a bouncer at a club entrance, with Studio roles, you can make sure only the right people get in. Protect your account, events, and content like a VIP list, preventing any unwanted edits or deletions.

With event roles, you can assign different tasks to different team members for a smooth operation across the board. Control who does what during the live event and prevent last-minute chaos.

Tired of getting the same questions about where to find and how to repurpose your content? With Content Lab-only access, your team members can repurpose videos and leverage content for their channels without having to stop and ask for help.

You already know distribution is nine-tenths of the law when it comes to winning with any type of content. (And frankly, you’re tired of hearing it.)

A huge focus for our team last year was making it as easy as possible to seamlessly repurpose and distribute your video content across a range of channels and formats, with a little help from AI. Here are all the major updates from Content Lab in 2024.

Stop sounding like AI and start sounding like you. With Content Lab’s new brand voice feature, you get repurposed, publish-ready content, in your own instantly-recognizable voice.

Tools like a customizable voice profile and pre-defined writing rules make it easy to train the AI to reflect your brand’s unique personality.

Don’t let your old webinars, events, podcasts, and interviews collect dust in some random archive folder.Simply search for a specific topic, theme, or keyword across your video archives, and voilà—instant, ready-to-use assets at your fingertips.

You can use AI search to:

• Uncover relevant clips for social media, ads, or to embed in content
• Create LinkedIn posts with branded copy and social-ready clips to engage your audience
• Generate blog posts that feature inline videos and insights from your entire video content library

There is a ton of hidden value in your video content from webinars, events, and podcasts—but not everyone on your team can access it. Imagine what it would be like if you were no longer the bottleneck. How much time could you save if everyone across your marketing and GTM teams could easily tap into that goldmine?

Content seats instantly give users the access they need to quickly repurpose your long-form videos into clips, blogs, social posts, and more.

Whether it’s watch, read, or listen, your audience wants multiple ways to consume your content. But who really has time to repurpose content or spend hours uploading on-demand videos post-event?

Our Smart Events technology is here to help you deliver lasting impact, with minimal effort. Simplify your end-to-end workflow with:

• Effortless setup: Easily create and streamline the setup for single-session webinars.
• Ready-made assets: Get branded, AI-generated assets such as clips, blogs, and social posts immediately following the conclusion of your event or webinar.
• Optimized on-demand experience: Access a new, user-friendly, and branded on-demand platform, which can be gated or ungated as needed.
• Embeddable player: Embed SEO-optimized on-demand sessions (including recordings, clips, and transcripts) directly onto your website for better viewing and accessibility.

Whether your goal is ramping up brand awareness or increasing adoption among existing users, there is a wealth of data insights in your event and video content that can help make it happen.

At Goldcast, it doesn’t matter what your mission is. We’re all about helping you make the most of every opportunity. Last year, we made two key updates to help you measure, analyze, and take action.

Stay in the loop with automated integration alerts for real-time updates on what’s happening in your CRM and other tools. With a simple click, you can easily verify your integration status and ensure seamless data flow between Goldcast and your integrated systems.

Once clicked, a sample payload is sent to confirm the accuracy of your data transfers. Any potential issues will be highlighted for quick and hassle-free troubleshooting.

Want to see the top sources driving event registrations? Or spotlight the people who attended only field events?

With custom reports, you can dig deeper into specific questions and create multiple custom reports based on whatever level of insight you need!

Check out the Goldcast newsfeed and changelog to see all the incredible updates we made last year!

In a world where mindshare drives revenue, our latest updates provide the tools to help B2B marketers leverage videos and events throughout the customer journey. And we’re just getting started.

Not a Goldcast customer yet? Let’s chat! We’d love to show you the above features in action, plus so much more.