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ZOOM VERSUS SEQUEL
See how Zoom and Sequel compare for B2B marketers.
B2B marketers want better attendance, engagement, conversion, and long-term value from their webinars and events. See which comes out on top - or is there a third option that could be better? Look to see which has a fully customizable attendee experience, deep data collection and integrations, and AI-driven video repurposing and campaign solution.
See what some of the best and not-so-best features are between the two
Pros
Zoom is Zoom for everyone
There's no step-up on the webinar interface from the meeting product. While it's familiar, it's hardly memorable.
Zoom is a venue
There's no step-up on the webinar interface from the meeting product. While it's familiar, it's hardly memorable.
Cons
Lacks in-depth analytics
Attendee and registrant data provides first-party intent data that sales teams and marketing teams can use to nurture, convert, and upsell prospects and customers. Zoom has analytics limited to attendee, registrant, and engagement data on an event level.
Not conducive for an end-to-end strategy
Zoom isn’t a tool that can be added to a marketing tech stack to generate revenue through events and video for audience and prospects across the customer journey. Pre-event registration pages and emails don’t have the customization capabilities to reflect your brand. Post-event video and content repurposing is absent.
Zoom is Zoom for everyone
There's no step-up on the webinar interface from the meeting product. While it's familiar, it's hardly memorable.
Lacks in-depth analytics
Attendee and registrant data provides first-party intent data that sales teams and marketing teams can use to nurture, convert, and upsell prospects and customers. Zoom has analytics limited to attendee, registrant, and engagement data on an event level.
Zoom is a venue
There's no step-up on the webinar interface from the meeting product. While it's familiar, it's hardly memorable.
Not conducive for an end-to-end strategy
Zoom isn’t a tool that can be added to a marketing tech stack to generate revenue through events and video for audience and prospects across the customer journey. Pre-event registration pages and emails don’t have the customization capabilities to reflect your brand. Post-event video and content repurposing is absent.
Pros
Embedded Live Streaming
Sequel enables businesses to host live video events directly on their own websites, giving you complete control over branding and data. This keeps your audience engaged on your site and reinforces your brand identity throughout the event.
Seamless Integrations
With smooth integrations into CRM and marketing tools, Sequel makes it easier to manage your contacts and marketing efforts all in one place. This helps streamline your workflows and enhances efficiency.
Cons
Best Suited for Specific Event Types
If you're looking to run a multi-day, multi-session event, Sequel might present some challenges. Each new session needs to be embedded on a separate page, which isn't the most seamless experience for attendees and might affect their engagement and retention.
Limited Customization Options
There may be fewer options to customize the attendee experience fully. While your logo and calls-to-action are prominent because the event is hosted on your website, the overall event experience might feel similar to others using the same platform.
Embedded Live Streaming
Sequel enables businesses to host live video events directly on their own websites, giving you complete control over branding and data. This keeps your audience engaged on your site and reinforces your brand identity throughout the event.
Best Suited for Specific Event Types
If you're looking to run a multi-day, multi-session event, Sequel might present some challenges. Each new session needs to be embedded on a separate page, which isn't the most seamless experience for attendees and might affect their engagement and retention.
Seamless Integrations
With smooth integrations into CRM and marketing tools, Sequel makes it easier to manage your contacts and marketing efforts all in one place. This helps streamline your workflows and enhances efficiency.
Limited Customization Options
There may be fewer options to customize the attendee experience fully. While your logo and calls-to-action are prominent because the event is hosted on your website, the overall event experience might feel similar to others using the same platform.
Goldcast is the modern event and video engagement platform
Nothing engages your audience and builds a long-term brand as effectively as showing up consistently on video. Goldcast makes it easy for you to build event and video experiences across the customer journey from awareness to retention.
AI-driven content repurposing
Automate content creation for post-event campaigns with Smart Events. Convert any long-form video into bite-sized videos and social posts.
One-platform-fits-all
Host on-demand, simulive, and live webinars according to your goals. Switch between webinars, conferences, round tables, and field events, without switching platforms.
One-platform-fits-all your needs
Host on-demand, simulive, and live webinars according to your goals. Switch between webinars, conferences, round tables, and field events, without switching platforms.
Go from hosting simple webinars to orchestrating a revenue-driven video engagement strategy
Feature Comparison
Host digital event experiences that get prospects and customers excited about your brand. and customers excited about your brand.
Feature Comparison | Zoom Webinars | Sequel |
Drag-and-drop page builder | | |
Localized pages | | |
Spotlight chat, polls, Q&A on stage | | |
Built-in gamification | | |
Session autoplay | | |
Automatic calendar hold | | |
Custom emails | | |
Pre-scheduling interactions | | |
On-demand recording embeds | ||
Slack + Salesforce integration for sales team alerts | Salesforce, not Slack | |
Real-time CRM and marketing automation integrations | ||
Content repurposing | | Blog post, social post |
Create multi-channel campaigns from video—for free!
See how Goldcast compares with other tools
Consolidate your event and video tech stack into one platform with Goldcast.
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