GOLDCAST VS ZOOM WEBINARS AND EVENTS
Your attendees will never mistake a Goldcast event for a meeting
Sleek, engaging events and video experiences are the audience’s preferred medium of content consumption today. Goldcast has all the tools you need to create those experiences and prove their value in a modern, branded way.
"Creating our virtual events with Goldcast is SOOO much better than how we were doing things on Zoom. Our events are quick and efficient to create, the interactive elements are engaging for our audience and fun for us to see, sign ups are easy and connect well to Pardot, and the auto emails with calendar links are a huge time saver."
Tori Braunston
Marketing Manager, Demand Generation
Go from hosting simple webinars to orchestrating a revenue-driven video engagement strategy
Zoom is a venue
Out of an event’s hundred different moving parts, Zoom satisfies the purpose of a venue perfectly well. No curated invites, purpose-driven engagement, or post-event highight reels though.
Zoom is Zoom for everyone
There's no step-up on the webinar interface from the meeting product. While it's familiar, it's hardly memorable.
Attendees remain attendees forever
With the most basic data collection and integrations, Zoom does not help drive any action, or pipeline, from the registrant and attendee data.
Webinars are Zoom’s side business
Let's be real: Webinars and events are an add-on they realized they could serve by making a few changes to the video conferencing tool. This is why they keep the price low and their support and services bare minimum.
With Goldcast, you get the whole event
Goldcast gives you the ability to consolidate your event tech stack into one. With its no-code drag-and-drop email and registration page builders, single-click integrations, and AI-powered video repurposing tool, Goldcast has all the tools you need to scale event and video engagement.
Goldcast helps cut through everyday fatigue
Goldcast lets you brand every element of your event — from your registration pages, emails, every corner of the actual event, to the hub pages. This gives you a better chance at building brand recall. It allows the attendees a bit of a mental shift from feeling like they’re part of yet another meeting.
Get actionable data to turn attendees into customers
Goldcast’s integrations focus on collecting data that Sales will actually find actionable. You can trigger real-time Slack notifications to account owners when their accounts register, attend, or engage. You can sync attendee engagement data to your CRM or MAP. On top of that, Goldcast’s built-in ROI dashboard makes post-event reporting a breeze.
Goldcast is born in the digital event business
You get dedicated implementation, a customer success manager who has been in this space for a long time, and a support team that really focuses on event success, with pre-event checks and live event support response times averaging 34 seconds.
Goldcast is your end-to-end video content platform
We believe video is the heartbeat of modern B2B marketing — the most effective way to engage your audience and build a long-term brand. Goldcast makes it easy for you to build event and video experiences across the customer journey from awareness to retention.
AI-driven content repurposing
Your events automatically get repurposed into post-event campaign assets, like blog posts and social video clips. Not only that, you can turn any long-form video into multi-channel assets, in minutes.
One-platform-fits-all
Host on-demand, simulive, and live webinars according to your goals. Switch between webinars, conferences, round tables, and field events, without switching platforms.
16+ engagement and intent data points
Goldcast’s dashboards and reports help you measure event performance, prioritize highly engaged accounts, and alert the sales team of opportunities.
"Content Lab is really modernizing the way we do marketing day to day. It used to take us weeks to find ways to repurpose our event content, and now we can do it in minutes across social, blogs, and videos."
Davi Chittams
Demand Generation Director
Goldcast vs. Zoom Webinars and Events
Head-to-Head
Features | Goldcast | Zoom Webinars |
Drag-and-drop page builder | | |
Branded urls | | |
Built-in tickers, overlays, and lower-thirds | | |
CTA | | |
Spotlight chat, polls, Q&A on stage | | |
Backstage collaboration | Chat and video | |
Session autoplay | | |
Buffer video | | |
Automatic calendar hold | | |
Email builder and analytics | | |
Slack + Salesforce integration for sales team alerts | | |
Advanced CRM and marketing automation integrations | | |
Content repurposing | |
Ready to try Goldcast?
If you're ready to go from a lead-gen-only webinar strategy to a more holistic event and video-first content strategy, we're just a sign up or demo away.
See how Goldcast compares with other tools
Consolidate your event and video tech stack into one platform with Goldcast.
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