So, you've decided this is the year—the year you'll finally find the right partner to host your digital events and help you smash your revenue goals.

Congrats! This is a smart decision, especially given the current marketing landscape.

However, we know the number of platforms out there might have you feeling a little overwhelmed, so we've put together this quick comparison of Goldcast and BigMarker to help.

Choosing the Right Digital Event Platform

Selecting the right partner requires knowing exactly what you need. If you're not sure what you need but you're a B2B marketer, reading this overview will help you start to understand what features should be top of mind as you conduct your search.

And, if you're here because you're trying to make a final choice between Goldcast and BigMarker, you'll get the insight you need to make an informed decision!

Goldcast versus BigMarker

Here's a quick breakdown of important features and functionality offered by both SaaS platforms and how they compare.

BigMarker

BigMarker was one of the first names on the scene when it comes to webinars and online events. You can expect the platform to be a reliable host for different types of events, including hybrid, webinars, and digital live webinars.

Older doesn't always mean better, though—modern marketers may find the platform doesn't deliver when it comes to customization and branding features they need to succeed.

The Good: What Are The Top Features & Benefits of BigMarker?

Let's start with the best things about BigMarker. These are the top-loved features by current and past customers.

• Live and pre-recorded webinars

  Pre-recorded? Live? How about both? Event organizers can easily host both live and pre-recorded event content on BigMarker.

• Ability to host additional resources

  Need to host some resources in your event? No problem. BigMarker allows you to easily upload and share documents, links, handouts, and more.

• Polls, Q&A, and Chat

  While they're not considered best-in-class, BigMarker does support table-stakes engagement features like the ability to launch polls, live chat, and Q&A. These are essential to amp up the energy and interaction during online events.

• Built-in attendee surveys

  BigMarker offers built-in surveys, making it easy to solicit feedback when it's fresh in the minds of your attendees.

The Bad: What Are The Drawbacks of BigMarker?

We mined popular review sites like G2, Capterra, and Trustradius to highlight the most common challenges customers experience with BigMarker.

• Very few native integrations

  Integrations can literally make or break your tech stack. Unfortunately for data-driven marketers, most of BigMarker's integrations are only available through Zapier. This limits the amount of data you're able to share across tools.

• Steep learning curve

  Many customers mention that BigMarker is quite difficult to learn and can be a pain to manage. This can make onboarding new users and speakers a hassle and limit scaling events across different teams.

• Limited customization

  One of BigMarker's biggest downfalls is its customization—or lack thereof. Many users note that event branding, from registration pages to emails, to the overall look and feel of events, is limited.

The Details: BigMarker Pros & Cons

To summarize, here's a simplified chart that outlines the top pros and cons of BigMarker.

Goldcast: The Revenue-Driven Event Marketing Platform

On the other hand, Goldcast is the #1 platform for B2B marketers to run engaging digital events. Top B2B brands like 1Password, Mailchimp, Lattice, Drift, Salesloft, and others use Goldcast to power their digital events.

With Goldcast, you can easily set up and run high-quality digital events that drive pipeline while providing a memorable experience for attendees.

The Revenue Driving Event Formula

With Goldcast, your sales team can access actionable analytics and real-time insights through native CRM integrations. That gives them the context they need to close the deal!

The Details: Top Goldcast Features for B2B Marketers

• Built specifically for B2B marketers

  Looking for a Netflix-like experience that will grab your attendees' attention—and keep it? We've got you covered.

• Flexible for an array of events

  Whether you want to host a community event, a simple webinar, a hybrid event, or something else, we've got a solution.

• Embed resources directly in events

  With Goldcast, you can easily embed CTAs and other resources into your events.

• Robust engagement features

  Not only do we have Chat, Polls, and Q&A, we offer it in a fully customizable interface so it looks like your brand.

• Video production tools

  Enhance the attendee experience with overlays, lower thirds, and tickers.

• Accessibility options

  Reach a global audience with translation in 14+ languages, captioning, and subtitles.

• Event templates

  Easily duplicate your event templates—because there's no need to reinvent the wheel!

• Deep, native integrations

  We'll push 16+ engagement points to your CRMs and MAPs after an event. We work with tools like HubSpot, Marketo, Pardot, and more. And, you can chat with your sales teams through Slack and Salesforce to make sure they know who's engaging during your live events.

• Always-on access to content

  Within 24 hours of your event, you can expect on-demand access to the recording.

• Easy-to-understand pricing

  We'll never trick you with opaque pricing models. Our pricing is generous and designed so you can focus on growing your business.

• Dedicated customer support

  You'll get live customer support for all of your events, as well as a dedicated team for other questions that come up.