GOLDCAST VS BIGMARKER
Goldcast is bigger on conversions and scaling video content
B2B marketers choose Goldcast for better attendance, engagement, and conversion with customizable experiences, deep data, and AI-driven video repurposing.
Everything you need to run successful webinars
"Goldcast is my favorite event marketing platform. It's incredibly easy to use and has all of the tools I need to lead a successful webinar- including customizable registration pages, an email cadence calendar, and plenty of engagement tools."
Nicole McAleer
Former Lifecycle Marketing Manager
Go from hosting simple webinars to orchestrating a revenue-driven video engagement strategy
It takes a village, and then some
Setting up an event on BigMarker is found to be time-consuming and resource-heavy. For example, to truly customize a registration page, you’ll have to code HTML/CSS into the page—not practical without the help of your in-house developers. And the ramp up time to get new team members familiarized with the platform is high.
No repurposing beyond on-demand webinars
With BigMarker, you can either publish the full-length webinar on demand or host the full video on your website at an extra cost.
Basic integrations that connect, not convert
BigMarker’s integrations are neither actionable nor simple. Your Sales team misses out deal-accelerating, real-time actions because of a 15-min sync delay with MAPs like Marketo.
Easy setup and faster ROI
Goldcast is as self-serve as it can get. Everybody from your designer to marketing ops saves a ton of time with Goldcast’s drag and drop no-code editors, single-click integrations, quick and rounded analytics, and automated post-event multi-channel content creation.
Create modern, scroll-stopping videos
Aside from letting you embed on-demand recordings, Goldcast’s AI automatically creates short-form videos from long-form recordings, along with content for blogs, emails, and LinkedIn posts. You get branded, creator-style videos with burned-in captions and upscaled quality—allowing you to 10x your video strategy at no additional cost or resources.
Get actionable data to turn attendees into customers
Goldcast’s bi-directional integrations focus on collecting data that Sales will actually find actionable. You can trigger real-time Slack notifications to account owners when their accounts register, attend, or engage. You can sync attendee engagement data to your CRM or MAP. On top of that, Goldcast’s built-in ROI dashboard makes post-event reporting a breeze.
Goldcast is your end-to-end video content platform
Nothing engages your audience and builds a long-term brand as effectively as showing up consistently on video. Goldcast makes it easy for you to build event and video experiences across the customer journey from awareness to retention.
AI-driven content repurposing
Turn any long-form video footage like webinars, podcasts, customer interviews into post-event campaign assets, like blog posts, emails, and social video clips, in minutes.
One-platform-fits-all
Host on-demand, simulive, and live webinars according to your goals. Switch between webinars, conferences, round tables, and field events, without switching platforms.
16+ engagement and intent data points
Goldcast’s dashboards and reports help you measure event performance, prioritize highly engaged accounts, and alert the sales team of opportunities.
Goldcast vs. BigMarker
Head-to-Head
Features | BigMarker | Goldcast |
Drag-and-drop page builder | | |
Assessments | | |
Spotlight chat, polls, Q&A on stage | | |
Built-in gamification | | |
Session autoplay | | |
Automatic calendar hold | | |
Custom emails | | |
Pre-scheduling interactions | | |
On-demand recording embeds | ||
Slack + Salesforce integration for sales team alerts | | |
Real-time CRM and marketing automation integrations | | |
Content repurposing | |
Ready to try Goldcast?
We make it easy to switch
Are you a BigMarker user wanting to upgrade your experience? Our team makes it easy to switch to Goldcast. We’ll work with you every step of the way to move all your data collection and integrations with an average go-live date of 29 days.
See how Goldcast compares with other tools
Consolidate your event and video tech stack into one platform with Goldcast.
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