Create events and videos both, in Goldcast
When your webinars are responsible for pipeline and revenue numbers, you’ll need the customizable experiences, deep data and analytics, and AI-driven video content repurposing that Goldcast offers.
Everything you need to run successful webinars
"Goldcast is my favorite event marketing platform. It's incredibly easy to use and has all of the tools I need to lead a successful webinar- including customizable registration pages, an email cadence calendar, and plenty of engagement tools."
Nicole McAleer
Former Lifecycle Marketing Manager
Go from hosting simple webinars to orchestrating a revenue-driven video engagement strategy
Make room for app downloads and friction
App downloads are a prerequisite for organizers and panelists to use all of GoTo’s capabilities. Attendees can choose to attend GoTo Webcasts on their browser, but in a listen-only mode that restricts interactions beyond polls, Q&As, and chat.
Every event feels the same
GoTo Webinar’s branding capabilities are akin to a 90’s video game character customization—rigid and non-existent. You’re out of luck for something as basic as shooting your emails out in your favorite Helvetica font.
No repurposing beyond on-demand webinars
GoTo Webinar cannot help you repurpose your event beyond publishing them as on-demand resources or embedding your videos on to GoTo Stage.
Basic integrations that connect, not convert
GoTo Webinar’s integrations allow data to flow smoothly to and from CRMs and other MAPs only to sync registration and attendee data that lays static and untouched by the Sales team.
Nobody downloads anything
Everything in Goldcast is browser-based and nobody has to download a thing. Goldcast’s attendee interface is for the modern, Netflix-binging audience with advanced video production tools like tickers, lower thirds, polls, and Q&As. And session autoplay that resembles Netflix’s “continue watching” to increase attendee retention.
Branding customization to make every event unique
Goldcast, on the other hand, gives you a blank canvas and the most specialized toolkit to go with it. Brand every element of your event—from your registration pages, emails, every corner of the actual event, to the hub pages—with drag-and-drop editors. This gives you a better chance at building brand recall.
Create modern, scroll-stopping videos
Aside from letting you embed on-demand recordings, Goldcast’s AI automatically creates short-form videos from your long-form recordings, along with content for blogs, emails, and LinkedIn posts. You get branded, creator-style videos with burned-in captions and upscaled quality—allowing you to 10x your video strategy at no additional cost or resources.
Get actionable data to turn attendees into customers
Goldcast’s bi-directional integrations focus on collecting data that Sales will actually find actionable. You can trigger real-time Slack notifications to account owners when their accounts register, attend, or engage. You can sync attendee engagement data to your CRM or MAP. On top of that, Goldcast’s built-in ROI dashboard makes post-event reporting a breeze.
Goldcast is your end-to-end video content platform
Nothing engages your audience and builds a long-term brand as effectively as showing up consistently on video. Goldcast makes it easy for you to build event and video experiences across the customer journey from awareness to retention.
AI-driven multi-modal content creation
Your events automatically get repurposed into post-event campaign assets, like blog posts and social video clips. Not only that, you can turn any long-form video into multi-channel assets, in minutes.
One-platform-fits-all
Host on-demand and live events according to your goals. Switch between webinars, conferences, round tables, and field events, without switching platforms.
16+ engagement and intent data points
Goldcast’s dashboards and reports help you measure event performance, prioritize highly engaged accounts, and alert the sales team of opportunities.
“What makes Goldcast a modern events platform is that you can do any kind of event with Goldcast, from webinars and live digital events to hybrid.”
Davi Chittams
Demand Generation Director
Goldcast vs. GoTo Webinar
Head-to-Head
Features | Goldcast | GoTo Webinar |
Drag-and-drop page builder | | |
Third-party form embeds | | |
Built-in tickers, overlays, and lower-thirds | | |
CTA | | |
Spotlight chat, polls, Q&A on stage | | |
Concurrent sessions | | |
Event templates | | |
Booths | | |
Session autoplay | | |
Buffer video | | |
Automatic calendar hold | | |
Email builder and analytics | | |
Slack + Salesforce integration for sales team alerts | | |
Advanced CRM and marketing automation integrations | | |
Content repurposing | | |
Field events | |
Ready to try Goldcast?
If you're ready to go from a lead-gen-only webinar strategy to a more holistic event and video-first content strategy, we're just a sign up or demo away.
See how Goldcast compares with other tools
Consolidate your event and video tech stack into one platform with Goldcast.
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