Goldcast

If you’re stuck constantly creating new content piece after new content piece, it’s time to break the cycle.

This play, created by ClickUp, helps you get more mileage from your existing content by repurposing webinar recordings into guides chock full of interesting takeaways and engaging video clips. In it, we’ll unpack how to work more efficiently and create content that boosts engagement.

• A quick and easy way to turn webinars into text and video-based guides
• How to reduce time spent on content creation
• Strategies to boost audience engagement

• Reduce the time it takes to create new guides
• Get more mileage out of your existing content
• Increase content engagement by sharing information in different formats

You held an awesome webinar that got rave reviews – now what? It’s time to get more mileage from your content by turning the webinar recording into a guide.

The team at ClickUp uses Content Lab to build impactful and educational guides. Content Lab is an AI-powered video repurposing tool that helps you streamline long-form video content creation, like from events. You can quickly turn one webinar into multiple content formats, like blog posts, social posts, emails, video clips, and more!

To get started, Gregory Swan, Senior Content Marketing Manager at ClickUp, and his team use Content Lab to transcribe their webinar into a text-based guide.

Content Lab does all the heavy lifting, but the ClickUp team can fine-tune their results by specifying their voice, tone, and desired text length. And they can even include a custom prompt. With complete control, the ClickUp team ensures the final result looks and feels like their brand.

Once the written portion of the guide is finished, you can edit the text as you see fit or leave it as is.

Turn Webinar Recordings Into Guides

Create new content faster with Content Lab.

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A text-based guide is a great starting point, but adding video clips makes the piece even more engaging. Everyone consumes information differently, so a combination of mediums enables your audience to learn in the way that works best for them.

With Content Lab, incorporating video clips into your guide is quick and easy.

Content Lab automatically generates inline video clips alongside your text, or you can highlight specific sections of the text to create custom video clips, relevant to text around it.

You also have the option to edit, download, replace, regenerate, or delete clips. The opportunities to create unique content are endless!

And, you can easily customize the design of your clips so they match your brand and style guidelines, helping you to maintain consistency throughout your content assets.

Now that you have written and video content, it’s time to bring it all together into one complete guide.

Turning your webinar recording into engaging text and video clips gives you the input you need to create a complete guide.

Once your content is ready for the world, you can add it to your site using a CMS platform like Webflow, Contentful, or WordPress. Once you hit "publish,” you have an engaging new content asset to share with your audience!

Here’s an example of an informational how-to guide the team at ClickUp created using Content Lab.

This play enables the ClickUp team to create new content assets at a much faster rate. By using Content Lab, they can turn existing webinar recordings into comprehensive and media-rich guides. These guides are extremely valuable in positioning the brand as a go-to resource in the productivity space.

Streamline Your Content Creation Process

Easily repurpose webinar recordings into engaging guides.

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