Goldcast

Planning and hosting webinars takes a lot of time, resources, and energy, but after the live event ends, many recordings end up in the land of forgotten content.

This play, created by Hootsuite, helps you give your webinar content a second life. We’ll share how to repurpose your webinar, improve the on-demand experience, and boost organic traffic and views.

• Strategies to repurpose your webinar recording in an hour or less
• How to create a top-tier on-demand experience
• Ways to save time while increasing your content output

• Reduce the time it takes to turn webinar recordings into blog content
• Increase organic traffic to on-demand webinar pages
• Drive more on-demand webinar views

You designed a great slide deck and sourced top-tier speakers – now it’s time to host your webinar. When selecting a webinar hosting platform, here are some capabilities to consider:

• Integrations
• Scalability
• Customization options
• Attendee engagement features
• Pre and post-event analytics
• On-demand functionality

Stacy Combest, Manager of Webinar Marketing at Hootsuite, relies on Goldcast’s webinar management software to create, customize, and host a high volume of webinars (over 100 and counting!).

Stacy uses the Goldcast platform to:

• Personalize the live and on-demand webinar experience by tailoring registration pages, forms, and calendar invites
• Design interactive events by including chats, Q&As, and surveys to improve the experience for thousands (yes, thousands) of attendees
• Access in-depth analytics and track webinar performance and ensure the program is supporting Hootsuite’s ambitious goals

After you’ve selected your webinar platform and hosted your event, you’re ready to move on to step two – making the most of your recordings so your valuable content doesn’t fall by the wayside.

Using Goldcast’s Content Lab, an AI-powered video repurposing tool, you can easily turn event sessions into video clips, social posts, blog posts, emails, key takeaways, and transcripts in minutes.

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Stacy uses Content Lab to repurpose her webinar recordings into on-demand experiences quickly. Specifically, she uses Content Lab to create comprehensive, SEO-optimized blog posts highlighting key takeaways and learnings from the live event. Then, she embeds that content on their on-demand webinar pages, but more on that soon.

Content Lab automatically generates keyword-optimized blog posts from webinars and events hosted on the Goldcast platform or recordings uploaded directly to Content Lab. You can set up brand profiles to ensure the content matches your voice and tone and even create custom prompts to get the exact output you’re looking for.

Content Lab enables Stacy to repurpose her webinar recording into a valuable blog post in less than an hour. Before using Goldcast, it took Stacy, her team, and external vendors days to create content assets from existing webinars.

Once you’ve created your content, it’s time to share it with the world!

Goldcast Smart Events will automatically create custom on-demand pages directly in the Goldcast platform. You can include video clips, the transcript, key takeaways, and the recording on the page and choose to gate or ungate your page.

Or, if you prefer, you can embed the on-demand player, transcript, and generated clips and content directly on your existing web pages. Stacy and her team use this option by embedding custom AI-generated blog posts directly on their on-demand pages.

Adding relevant AI-generated blog content to on-demand webinar pages increases organic traffic and drives more on-demand viewers. Stacy and her team boosted organic traffic by 150% and on-demand views by 38% by designing more comprehensive SEO-optimized post-event pages.

This play enables Stacy and the Hootsuite team to make the most of their webinars, even after the live event ends. With the ability to easily generate custom blogs based on webinar recordings, the Hootsuite team gives their audience new ways to consume valuable content and improves the on-demand experience.

With this playbook, Hootsuite increased:

• Organic traffic to on-demand webinar pages by 150%
• On-demand views by 38%

Thanks to Stacy and the Hootsuite team for sharing this great play. Now it’s your turn to take your on-demand webinar program to the next level!

Improve Your Post-Event Experience

Turn webinar recordings into blogs, video clips, and more.

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