Scale Post Event Email Outreach with AI

Objective

Time Required

Tools Needed

Quickly scale post-event email outreach by using AI to craft emails from your event recording.

1 - 2 hours

Event Platform
AI Copy Tool
Email

Objective

Quickly scale post-event email outreach by using AI to craft emails from your event recording.

Time Required

1 - 2 hours

Tools Needed

Event Platform
AI Copy Tool
Email

Running virtual events and webinars is a great way to fill your pipeline with opportunities, but only if you nail the post-event outreach.

If you’re wanting to scale your email outreach for events but running low on time and resources, leaning on AI is a great solution. This playbook reveals how to quickly spin up relevant and compelling emails that align to not only your event content but brand voice and tone as well!

What you’ll learn

How to use AI to craft outreach emails based on your event content
Ideas for using audience data to refine outreach tactics
Prompt templates to help you scale different outreach sequences

Expected Results

Create email copy 3x faster
Improve response rates thanks to personalization of content
Build better relationships with prospects

Step 1: Download Audience Data From Event

Crafting personalized email sequences post-event begins by digging into your audience data. In a platform like Goldcast, there are multiple ways the audience can engage during your event. Using this data to fuel your outreach strategy ensures it is highly personalized and engaging.

Here are some engagement actions that can play a roll in your outreach sequences:

Poll answers
Resource clicks
Q&A submissions
Survey responses

All this data is accessible within Goldcast from the Analytics tab. All data can then be downloaded into a CSV, PDF, or XLSV file.

Step 2: Craft Email Prompts

One way to easily scale your email campaigns is by using AI to craft the content—alongside a human editor of course! We recommend using Goldcast’s Content Lab, since it uses the video content from your event as the source content. This allows the AI to craft highly relevant and engaging messaging, practically out of the box.

Try using these prompts to craft your emails or making your own to use within the email tab in Content Lab.

Prompt Template: Poll Submission

Write an email to an event attendee that highlights how they answered <poll submission> to the poll <poll question>. Interweave some content from the event that relates to this submission then close out the email with a CTA to reach out if they would like to explore more content or learn more about <org name>.

Prompt Template: Resource Click

Write an email to attendees of the event that highlights they accessed the resource <resource title> during the event. Tie in some pointers from the webinar that might relate or be helpful alongside this content, and close the email with an offer to send over other related resources that might be helpful.

Prompt Template: Q&A Submission

Write an email to attendees of the event that asked a question. Highlight that they asked the question <question> and pull in any relevant information from the speakers that helps answer their question. Close out the email with an offer to send over other resources aligned with their question.

Step 3: Develop Email Copy Using AI

Once you’ve crafted your prompts, it’s time to put them into Content Lab to get some content created! Here’s how to do it:

Results

Developing highly personalized emails can take time, but with a little help from AI and some event data, you’ll be able to shave a ton of time off your outreach workflow. By using this play, you can expect to:

Create email copy 3x faster
Improve response rates thanks to personalization of content
Build better relationships with prospects

Scaling email doesn’t have to be difficult when you have access to the right data and tools.

Nail Your Post-Event Outreach

Easily scale your email outreach for events with Goldcast.

See How