Goldcast

BOSTON, February 25, 2025 - Goldcast, the AI-powered B2B video content platform, today announced the appointment of Kelly Cheng as Chief Marketing Officer (CMO) and Lauren Creedon as Chief Product Officer (CPO). The appointment of these two leaders sets the stage for another big year of impact for the organization, which was recently named to Business Insider’s 2025 list of startups most likely to become unicorns.

Kelly Cheng named Chief Marketing Officer

Since joining Goldcast in September 2021, Kelly has been instrumental in building a robust and scalable marketing engine from the ground up, powering the company’s 10-times growth in ARR through strategic content, events, and demand generation. Her leadership has been foundational in shaping Goldcast’s brand and positioning it as the leading AI-powered video content platform for B2B marketers. Kelly’s deep expertise in growth and digital marketing was honed through key roles at Wistia, Dynatrace, and PagerDuty. She holds a B.A. in Communications from Boston College and is widely recognized as a thought leader in B2B marketing.

“Kelly’s promotion to CMO is a testament to her extraordinary impact on Goldcast and the broader B2B marketing community,” said Palash Soni, CEO and Co-Founder of Goldcast. “Her strategic vision and execution have elevated our brand, and I am excited to see how she will continue not only to propel our marketing efforts to new heights but to be a pivotal voice shaping the future of B2B marketing.”

Lauren Creedon named Chief Product Officer

Lauren has been a driving force behind Goldcast’s product vision since joining the team in August 2022. She played a key role in launching Content Lab, Goldcast’s AI-powered content repurposing tool, as well as the recent launches of Brand Voice and AI Search, and has continuously refined the company’s product development processes to ensure alignment with customer needs. With 14 years of experience in B2B technology, AI, video software, and high-growth startups, Lauren specializes in aligning product development with go-to-market strategies to transform complex concepts into scalable, revenue-generating solutions. Before Goldcast, she led the AI/ML product team at Drift and played a pivotal role in the development of smart camera technology at Hudl. She holds a B.A. from Harvard University and is a passionate advocate for women in technology, mentoring aspiring product leaders from underrepresented backgrounds.

“Lauren’s promotion to CPO reflects her exceptional leadership and relentless commitment to innovation,” said Palash Soni, CEO and Co-Founder of Goldcast. “Her ability to tackle complex challenges with clarity and drive product excellence has been instrumental in shaping Goldcast’s product vision. Under her leadership, our product will continue to redefine how B2B marketers leverage video content.”