Goldcast

BOSTON, July 23, 2024 - Goldcast, the platform first known for helping B2B marketers run engaging events and drive revenue, today announced the launch of Content Lab, an AI-powered content repurposing tool that uses video as the input to generate multimodal, multichannel content. This product launch signifies a milestone in growth for Goldcast - which initially made waves in 2022 when it raised $28 million in series A funding and proved its efficacy with customer wins including Intuit MailChimp, ClickUp, and Microsoft’s GitHub - now transforming from a standalone digital events platform to a comprehensive B2B video campaign platform.

“Our mission is to make video the centerpiece of the B2B marketing machine and help marketers do it at a high quality and at the most efficient cost so that they can build a brand, create impact, and generate pipeline from those efforts,” said Palash Soni, CEO and co-founder of Goldcast. “With the introduction of AI-powered Content Lab, Goldcast is uniquely positioned to play a key role in how marketers create, repurpose, and measure content as we move swiftly into a video-first future.”

With Content Lab, B2B marketers can use events, webinars, customer testimonials, or any other type of video as their input and transform it into multi-channel content quicker and cheaper than ever before. The AI product uses a combination of GPT and GPT-like Large Language Models (LLMs) to deliver best-in-class outputs and it has been specifically trained to consume transcript content effectively. With strong semantic search features and retrieval augmented generation (RAG) to deliver highly contextual output, future users will be able to search Content Lab’s video library with specific queries like, “Give me five times where my CEO spoke about the vision of the company,” and immediately get multiple clips to creatively mix and optimize using video, audio, and text.

Key features of Content Lab include:

• A truly multimodal product. Content Lab isn’t just a video repurposing product. It’s a content repurposing product. Users can generate both video and text output, including multimodal outputs that automatically comine video and text - for example, a blog post with inline video clips, or a social post wih both text and video.
• Full control over output. With most products, users can either: relinquish their control and let AI generate clips. Or, they can create content manually to control output, while sacrificing the time-saving benefits of AI. Content Lab does both. Users can leverage AI to auto-generate clips or maintain full control by creating their own clips and editing the output the way they want.
• Quality-first repurposing. Video generated on Goldcast’s event platform is high-fidelity and comes with deep context that simply isn’t found in other tools. From audience profiles to most engaging sessions, Content Lab finetunes AI models for outputs that are 10X better than with other products. Outputs are not only high quality but highly branded - crucial in brand-building for B2B marketers.