Marketing automation workflows made more powerful with event engagement insights

Connect your Goldcast to Marketo to leverage attendee interaction and engagement into powerful and automated follow-up programs with Smart Lists and Flows.

Any combination that works for you—use a Marketo page and form, embed Marketo form within a Goldcast page, or use a Goldcast form on your landing page—works within Goldcast. Sync registrant data and automatically trigger confirmation emails with ‘magic links’ and automatic calendar holds for your event.

Goldcast pushes relevant engagement data such as time spent, participation in polls, questions asked, CTAs clicked, and more to Marketo Programs. With this, you could create a Flow to automate email follow-ups for attendees who clicked on relevant CTAs. Or create a Smart List for more segmented and personalized nurture.