Devin Reed's AI-Powered Video Content Playbook for B2B Marketers

Video Is No Longer Optional — It’s Essential

If your brand isn’t showing up in video, do you even exist?

Static content just doesn’t cut it. B2B buyers are watching more than ever — and the brands showing up on video are the ones staying top of mind. But creating great video content consistently? That’s where most teams get stuck.

This playbook from Devin Reed gives you the workflows to fix that — fast.

Video is no longer a “nice-to-have.” It’s the most powerful way to build trust, engage your audience, and accelerate the sales cycle. But historically, video has been resource-heavy and hard to scale.

With AI, that’s changed.

This playbook walks you through four battle-tested workflows that let you repurpose everyday conversations — like interviews, customer calls, and technical demos — into high-impact video content that fuels your marketing engine.

• Repeatable Workflows. Step-by-step guides for turning expert interviews, QBRs, technical demos, and CAB meetings into content gold.

• AI-Powered Efficiency. Learn how to use tools like Content Lab to transcribe, clip, caption, and distribute video — all without a traditional production team.

• B2B-Specific Use Cases. Real examples tailored for marketers selling to businesses, not consumers.

• Pipeline-Boosting Potential. Use video to build thought leadership, close deals faster, and deepen customer relationships — without adding headcount.

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