AI is everywhere. But many marketers are still trying to figure out how to make the most of it. In this practical playbook, we tap into insights from a range of marketing leaders, AI strategists, and researchers to uncover real ways to integrate AI into your projects and processes. You’ll learn:

• Real use cases for AI in marketing workflows.
• Proven ways to spark your creativity with AI.
• Best practices to scale AI adoption.
• Tried and tested GenAI tools.
• Key ethical considerations for marketing teams.