Make the most opportunities and pipeline out of your events

Connect Salesforce with Goldcast to enable Sales and Marketing to personalize conversations, act instantly on opportunities, and create accurate ROI reporting.

Your prospects are constantly dropping clues on what they’re seeking. Especially in live events and webinars. Connect all of this data like time spent, participation in polls, questions asked, CTAs clicked, and more to your Salesforce Campaigns. That’s 21 new ways to start a relevant conversation, or keep a prospect warm.

Get 13+ pre-built reports on activity insights across all events, sorted based on lead/contact owner. For example, the CTA engagement reports give a contact owner insight into the CTAs that their accounts have clicked across all the events they’ve attended. Or the questions they’ve asked. Or the polls they’ve responded to. Pretty much every activity has its own report.

The integration syncs accounts and opportunities from Salesforce back into Goldcast to get an accurate report on the return on investment for each event. So you get to see registrations, attendance, influenced pipeline for each event or multiple events.

Goldcast also has a Slack and Salesforce integration that lets you trigger alerts to lead and contact owners in real-time when a prospect attends or registers for an event, as well as generates a summary of their activity so that your Sales team can follow-up instantly when needed.