An on-demand webinar is a pre-recorded online event that can be accessed and viewed at any time.

But if you’ve ever planned a webinar before, you know it’s a lot of work. Today we’re explaining exactly what an on-demand webinar is and sharing key best practices for using your on-demand webinars to capture attention, leads, and pipeline. Let’s get started.

Make your next event your best yet. Download the free event marketing playbook and start planning!

An on-demand webinar is a pre-recorded webinar that can be accessed and viewed at any time, as opposed to a live webinar that occurs at a specific date and time. On-demand webinars allow users to watch content at their convenience, making it easier for them to fit the webinar into their schedules.

By offering your audience the chance to watch the webinar at their own pace and on their own schedule, you can appeal to the 74% of attendees who enjoy the convenience of digital events.

One of the greatest things about webinars is their versatility. From driving brand visibility to elevating lead gen, there are many ways to use your on-demand webinars for increased ROI. But where do you start?

On-demand webinars are ideal for content types like:

• Product or service demos
• Customer onboarding
• Training
• Scheduled series

For the marketing team at Hootsuite, for example, webinars are a critical component of their larger marketing strategy. They use them to engage with their audience, drive organic traffic, and increase attendance at live events.

“They keep coming back for the live ones, and I think that also helped our on-demand views as well because they know the experience is gonna be so rich for them,” says Stacy Combest, Manager of Webinar Marketing at Hootsuite.

After each live webinar finishes, Stacy and her team repurpose the content into blog posts and other formats to fuel their multichannel, multimodal strategy. The result? A 62% increase in attendance at live events, 150% growth in organic traffic to their webinar pages, and a 38% increase in on-demand views.

Ready to make webinars a regular part of your marketing strategy? Tune into our Event Series Masterclass and find out how an ongoing series can elevate your brand!

With the right approach, on-demand webinars can become a key part of a successful B2B marketing strategy. Let’s take a closer look at some of the lesser-known benefits of on-demand webinars.

On-demand webinars are available 24/7, allowing users to access the content whenever they want. This means the content remains relevant and can continue to attract new viewers long after the webinar has ended.

When webinars are scripted, presenters can carefully plan and organize their delivery, ensuring that key points are articulated clearly. A scripted approach also helps you maintain a cohesive message throughout the webinar, prevents presenters from going off-topic, and helps avoid any potential tech hiccups that can happen during a live webinar. This makes on-demand webinars ideal for onboarding and training content where you need to communicate a predetermined set of steps quickly and clearly.

On-demand webinars can be optimized for search engines and repurposed into SEO content to help drive organic traffic to your webinar page. This not only increases the visibility of your content, it also helps you expand your reach and continue capturing leads long after the event finishes.

Webinars truly are the marketing resource that keeps on giving. With the right strategy, your on-demand webinars can be repurposed into multimodal content to fuel your video marketing, social media marketing, and more. For example, you can create videos, blogs, and audiograms all from the same on-demand webinar content.

On-demand webinars can play a huge role in generating better outcomes from your B2B marketing campaigns. For best results, make sure you're using the right tools.

That’s where Goldcast comes in. Goldcast’s webinar features are best in class. With next-level engagement tools you can create memorable experiences for attendees, tap into integrations with all your other marketing tools to track engagement activity and push it right into your CRM, and run pre-recorded videos, live sessions, or a combination of both with ease.

With Goldcast Smart Events, setting up a webinar is quick and straightforward. And with Goldcast Content Lab, you can easily repurpose your webinar content into a range of formats to help you grow your reach and engagement across channels.

Make on-demand webinars a breeze. Try Content Lab for free or request a demo of Goldcast’s event platform today.