Testimonial Video Examples + Tips for Creating Engaging Videos

In today’s crowded content marketing scene, capturing buyer interest is about more than being informative. It’s about creating and distributing engaging content that directly aligns with the buyer’s journey.

Video testimonials are a powerful tool that can truly make or break a prospect’s decision to try your solution. Producing these impactful videos doesn’t require Hollywood-level budgets, but it does take thoughtful execution.

This guide covers tactics to make a strong testimonial video, plus some of the best testimonial video examples from B2B brands.

For starters, video is the ultimate medium for capturing mindshare. Unlike text, video creates a multi-sensory experience. It captures attention and holds it—and when done well, it lives on rent-free in your audience’s head.

Next, let’s talk testimonials. B2B audiences are discerning. They typically want detailed, in-depth content backed by tangible outcomes. Testimonials directly showcase how your products and services address real-world challenges.

Now let’s connect the dots: video 🤝 testimonials.

Testimonial videos are more than the sum of their parts. They give the advantage of trust in an era dominated by AI-generated content. They’re one of the last types of social proof that still hold weight with potential buyers.

Understanding how client testimonial videos fit into your overall marketing strategy helps marketers produce content that resonates.

What makes a testimonial land—or flop?

A great testimonial video goes beyond simple storytelling. It’s a strategic asset that captivates, converts, and builds credibility. Here are six tactics to make the most of the videos you produce.

Begin by understanding your audience’s pain points. A successful testimonial doesn’t just highlight a product, it resonates with potential customers by showcasing real solutions to problems familiar to them. This connection is the bridge that turns a viewer into a potential buyer.

Human connection is part of what makes testimonials so powerful—but you must back up those stories with data. Substantiate claims with metrics, e.g. a 30% drop in processing time. Including this info often results in a testimonial/case study hybrid, and we’re here for it.

Visual diversity keeps viewers engaged. Use multiple camera angles and dynamic framing to keep things flowing.

What if you’re capturing video remotely? Can webcam footage be polished enough for B2B? The short answer is yes. If your choice is between a webcam testimonial or no testimonial, there are plenty of ways to make it work. Our best tips:

• Add in B-roll footage for visual variety
• Include product shots relevant to the testimonial
• Add a branded overlay with the speaker’s name and title

Branding your video is critical. After all, you can’t expect the subject to repeatedly mention your brand or product name throughout the testimonial. Find a way to integrate your brand’s ethos into the video. This can be done through visual elements, tone of any narration you add in, and the overall message (when organic). The goal is for viewers to associate the positive outcomes of the testimonial with your brand.

The magic often happens in the editing room. Skilled editors can take raw footage and chisel it into a captivating story. Solid editing is all about improving flow, supporting the story with graphical data, and ensuring the final cut aligns with your brand’s identity.

Don’t have an in-house editor? No problem. Goldcast Content Lab gives you unlimited editing and AI-recommended layouts. Try it now with a free account.

Finally hit “publish” on a phenomenal testimonial video? For the love of ROI, please repurpose it. ♻️ Chop them up into bite-sized social media clips that serve as teasers, sparking interest and directing viewers to the testimonial for the full story.

What do these tactics look like in practice? Here are a few real examples from B2B brands to help get you inspired.

In this testimonial, HubSpot highlights its ability to help users achieve tangible results. It features a fun and charismatic subject, the founder of an event production company. He shares how HubSpot enabled him to measure the ROI of his video marketing program.

The generous use of product shots and B-roll of the events Endless Entertainment produces keeps the visual element of this video engaging. In the bottom corner, HubSpot’s iconic logo appears throughout the video.

The subject dives into the specifics of how his business uses HubSpot, and then wraps up by describing how before he started using HubSpot, he was calling prospective customers all day to get them to give him a chance.

“Thanks to HubSpot,” he concludes, “it’s completely the other way around. People are calling me, begging me to sit down with them.” This is a nice way to pull in viewers who aren’t in his specific industry.

➡️ Watch the video

We love the way this testimonial highlights the perspectives of three different people from OpenAI, including both high-level leadership and a hands-on engineer.

It shows the actual video subjects using the products, which is a nice touch that proves they’re real users.

The use of emotional, inspirational music underscores the transformative impact that Salesforce has had on the company’s operations.

➡️ Watch the video

This testimonial montage opens with a bang as one customer reflects: “Honestly, I would say Kochava is probably one of my favorite partners to work with.”

This sets the stage for a series of satisfied customer interviews discussing specific Kochava features they love, like UI, attribution, and the company’s continuous evolution. They also touch on Kochava’s level of support going above and beyond.

These interviews get technical, making it clear that they’re targeting a specific audience. This testimonial video was created for viewers who are already knee-deep in the buying process. They already have a list of requirements and a vendor shortlist.

➡️ Watch the video

This narrative-driven testimonial tells the story of how Stuckey's CEO brought the company into the present day, taking it from old-fashioned and in debt to modern and profitable.

We love the metrics in this video, including the 750% increase in online sales that helped the company become profitable.

It also includes plenty of product shots of dashboards and social media calendars, adding to the visual engagement.

Finally, there’s a strong emphasis on how Stuckey’s social strategies have contributed to the business’s bottom line, which ties back to Hootsuite’s key messaging around business impact.

➡️ Watch the video

Asana captured these customer interviews at the Work Innovation Summit, giving it an instantly authentic tone. This video features a compilation of subjects’ responses to one consistent question: What are your favorite Asana features?

This approach tells an authentic, cohesive story while keeping things straightforward. There are no B-roll or product shots here—just real customers talking about their experiences in their own words.

Asana’s marketing team filmed the interviews in front of a branded wall with the brand’s logo and the name of the summit. They also added some engaging visuals like transitions and an opening slide to reinforce their branding.

➡️ Watch the video

This YouTube short is a great example of working with what you have. Birdeye transformed an audio-only conversation into a visually engaging audiogram.

With simple elements like a photo of the speaker, name and title, and dynamic captions, this piece shows the power of creatively repurposing the video content you have.

The subject discusses specific use cases and favorite Birdeye features. She also speaks to the peace of mind the platform provides and that she doesn’t have to worry about whether it will work.

➡️ Watch the video

This video definitely falls into the customer story/testimonial hybrid realm. It begins with voiceover narration that tells the company’s success story. Then, about 30 seconds in, the testimonial interview comes in.

This is a concise way to provide context for the interview and highlight the outcomes—like CraftJack’s 80% increase in efficiency.

The engaging mix of media (voiceover, graphics, text overlays) and Twilio’s signature branding elements create a polished final product.

➡️ Watch the video

Zendesk’s video starts with a unique cold open, during which the subject talks about a major new feature: AI-powered customer experience capabilities. By addressing a common customer challenge, this intro immediately captures the viewer’s attention.

The video maintains momentum by transitioning into the subject’s introduction, which also mentions his long-term partnership with Zendesk. Visual elements engage throughout the video, including multiple camera angles, quote graphics, and a visual CTA at the end.

➡️ Watch the video

A thoughtful testimonial strategy makes your brand vibrant and relatable. With Goldcast, capturing and publishing these stories is easier than ever.

1. Plan and script. Outline the narrative arc you’re aiming to capture, and plan out your testimonial questions.
2. Capture video. Use Goldcast Recording Studio for high-quality capture. Don’t have an account? Create one for free.
3. Edit and trim. Head over to Goldcast Content Lab to make the necessary edits, keeping the final cut authentic to your subject.
4. Incorporate branding. Add elements like templates, logos, transitions, and text overlays.
5. Repurpose into impactful snippets. Use Goldcast’s AI-powered platform to create impactful snippets perfect for social media.
6. Publish and share. Use your snippets as teasers to send traffic to the full story.

Goldcast empowers you to capture, produce, and amplify testimonial videos that resonate with your target audience and propel your brand to the top of the vendor list.

To see firsthand how Recording Studio and Content Lab can fuel your customer testimonial program, book a demo.