The Ultimate Recording Studio Cheat Sheet

In a world where tech buyers spend more time scrolling TikTok than talking to SDRs, there’s really only one way to capture their attention: Give your content a face they’ll remember.

To capture audience mindshare and earn your place on the day one list, you need a powerful and repeatable process for creating high-quality video content.

In this no-fluff guide, we’ll dive into the brass tacks of creating your recording studio setup—whether you’re just starting or scaling up.

Video is now table stakes in B2B, but the bar for quality is higher than ever. Let’s dive into the physical setups and digital tools you’ll need for a quality recording every time.

• Focus on soundproofing basics: Think about good lighting, uncluttered background and noise cancellation.
• Use virtual backgrounds: If you’re operating in a less-than-perfect recording studio space, virtual backgrounds and branded borders can instantly give your recording a more professional feel.

Mic:

• Budget option: The Fifine USB Microphone K669 is a reliable option if you’re just getting started.
• Mid-tier option: For a step up in quality, the Blue Yeti USB Microphone offers excellent sound performance and versatility.

Webcam:

• Budget option: The Logitech C270 HD Webcam is a cost-effective choice, providing decent video quality without breaking the bank.
• Mid-tier option: Look into the Logitech C920 HD Pro Webcam for improved image quality and additional features.

Ring light:

• Budget option: For a budget-friendly ring light option, the NEEWER RH8B 8" Desk Ring Light comes with adjustable brightness and color temperature.
• Mid-tier option: The 18-inch Cordless Ring Light Pro by Lume Cube provides a larger size and more advanced lighting options for a more professional setup.

Headphones:

• Budget option: The Sony MDRZX110/BLK ZX Series Stereo Headphones are a wallet-friendly choice that still delivers good sound quality.
• Mid-tier option: Consider the Audio-Technica ATH-M50x for superior audio performance and comfort during prolonged use.

Get studio-quality content without studio-level spend. Explore Goldcast’s Recording Studio today!

You don’t have to be an audiophile to get easily turned off by poor sound quality. Generating crisp, clear recordings is crucial to keeping your audience engaged. To take advantage of the full range of content repurposing options available, always opt for tools that use local and multi-track recording.

• Sound and video quality: Local recording captures audio and video at their native, uncompressed quality, resulting in higher fidelity and sharper visuals compared to cloud-based recording tools like Zoom and Google Meet, which compress the files leading to subpar quality.

• Reduced lag: Don't leave the quality of your videos at the mercy of an unstable internet connection. Local recording avoids the internet-related issues that can affect cloud-based recording, leading to smoother audio and video capture.

• Control and flexibility: With local recording, you have greater control over the recording process, including customizable settings for resolution, frame rates, and file formats, providing more flexibility to tailor the recording to your exact needs.

• Privacy and security: Storing recordings locally reduces the need to rely on external cloud storage and may also minimize the risk of unauthorized access.

Recording Studio captures high-quality, locally recorded 1080p video and crystal-clear audio for studio-grade content. Schedule your personalized demo to learn more!

• Always use multi-track recording: Multi-track recording lets you capture separate audio and video recordings for easier edits across multiple formats.
• Choose a tool with flexible post-production tools: Not all platforms offer multi-track reporting. But if you want the flexibility to fine-tune each audio and video track separately during post-production, it’s non-negotiable.

• Simple edits that go a long way
  • Automate easy edits: Use video editing or podcast recording software that automatically trims, removes filler words and cuts those awkward millennial pauses so you can stay focused on substance.
  • Use an all-in-one recording + post-production platform: You shouldn’t have to use a professional editor like Final Cut or Premiere Pro for every single video you create. When you need to produce multichannel content at scale, use a tool that makes polished edits easy.
• Branding and layouts made easy
  • Add branding, captions, and overlays: For polished, shareable clips and promos, use video production elements like branded overlays, event speaker name cards, custom bumpers and more.
  • Choose tools that let you apply branded elements automatically: Use video or podcast editing software that makes it easy to change layouts, apply the correct YouTube video size, TikTok size, and format content for a variety of other channels in just a few clicks.

• One recording, endless assets
  • With the right platform, you can get all the following assets from just one video:
    • Podcast episodes
    • Social media clips
    • Blog posts
    • Email snippets and recaps
    • LinkedIn content
    • Micro-video content for all of the above!

• Accelerate the content flywheel: The game isn’t the same for modern GTM teams. Repurposing your video content into other formats helps you create the kind of surround sound effect that can win your brand a spot at the top of the vendor list.

• Distribution Tips
  • Know where to share: When it comes to promoting your podcast, video, or event series, make sure you’re distributing far and wide, including YouTube, LinkedIn, newsletters, content hubs, and more.

• Centralize content and video workflows: For easier repurposing and distribution, centralize recording, editing, and hosting in one platform. Not sure what that looks like? This video playbook from Clari’s Devin Reed will help get you started.

From TikTok to Spotify, prospects are engaging with brands the same way consumers do. For time-strapped B2B marketing teams challenged with being everywhere all at once, the idea of “formatless content”—a.k.a. content that’s so good, it can be used anywhere—is the dream.

And with the right recording studio, it’s also a reality. Here are just a few of the top use cases for B2B marketing teams.

With 71% of B2B buyers listening to podcasts for industry insights, making them a prime channel for thought leadership. Long-form podcast content is also ideal for repurposing into blog posts, social clips, and email marketing content to help fuel distribution.

Here are some of our favorite examples:

• From Lab to Launch from Qualio
• Marketing Against the Grain
• CMO Diaries

Need more inspo for your pod? See more of our favorites in this rundown of top branded podcasts examples.

Video testimonials are easier to digest and more authentic than traditional case studies. And it doesn’t hurt that nearly two-thirds of buyers say that short-form social video content helps inform their buying decisions.

With a centralized recording studio, you can capture high-quality customer testimonials and interviews, which can easily be repurposed for other channels.

Podcasts and customer stories are great, but with the right setup, there are so many other ways you can leverage your video content. One of the best? Pre-recorded webinars.

With live webinars, presenters are under pressure to respond smoothly to every situation, expected or unexpected. Pre-recorded webinars give everyone time to prepare, making it easy to scale your event program and build more mindshare as you go.

Quality content hinges on quality subject matter expertise. But getting your SMEs to sit down and share is easier said than done.

Use your recording studio for creating async demos, onboarding resources, or answers to your top customer FAQs out of video assets your internal SMEs have already created. With the ability to capture expert videos from your leadership, sales, product and customer teams, you can help prospects get to know you better on every channel.

Setting up your recording studio goes so much deeper than just content. It’s about credibility, speed, and scale. It’s about meeting prospects where they are, with authentic content that makes them feel like they know you.

In the beginning, don’t be afraid to experiment. Start small, find what works, rinse and repeat. Over time, you can win a place in your prospects’ brains and shortlists, while having a whole lot of fun along the way.

When you’re ready for a tool that helps make life behind the mic a little easier, Goldcast is here to help. Schedule your free demo today and learn more about the ai-first video content platform built for marketers.