If you’re on the hunt for a B2B marketing channel that shows off your thought leadership, keeps your brand top of mind, and generates value-led content to fuel your marketing campaigns, look no further than the podcast.

It takes a lot of legwork to get a B2B podcast up and running. You have to come up with a unique angle, line up expert guests, and of course—choose a hosting platform.

But which of the dozens of platforms on the market is the right one for your goals? We’ll help you figure it out. Let’s get started.

Here’s a quick look at the best podcast websites for the most common B2B use cases.

Finding the podcasting platform that best fits your needs can make all the difference in launching a successful podcast. Because as a busy B2B marketer, you don’t have time to waste learning a new tool, only to replace it a few months later.

Let’s take a closer look at the top 7 podcast hosting platforms for B2B marketers.

Elevate your podcast game with Goldcast, a versatile platform designed for B2B content creators. Your podcast shouldn’t exist in a bubble. Instead, it should feed, and be fed by, everything else in your content ecosystem.

Goldcast’s Recording Studio, now in beta, lets you record, edit, and distribute your podcast, as well as repurpose it for other channels.

🛠️ Notable features

• Integrated recording studio. Record and edit high-quality podcasts with intuitive tools for both audio and video.
• Multichannel distribution. Publish your podcast across major platforms, including Spotify, Apple Podcasts, and YouTube.
• Custom branding. Maintain brand consistency with customizable templates and editing tools.
• AI-driven content repurposing. Convert your podcast episodes into blog posts, social copy, video snippets and more.

⚖️ Pros and cons

⭐ Ratings and reviews

4.7 G2 / 4.6 Capterra

“[Goldcast aids] us in leveraging the content from our marketing campaigns in various channels maximizing their value. This powers our lead generation engine, accelerates and builds pipeline, and closes new and expansion business.”

• Mark I., Founder

“If you want a platform that is mature and will change minimally, then this isn't the platform for you.”

• User in Information Technology and Services

🧑🏽‍💻 Ideal users

• B2B marketers venturing into podcasting
• Creators seeking a unified platform for content distribution
• Teams focused on repurposing and brand consistency

🎁 Free version available?

Yes, free option with limited upload capacity.

🪙 Pricing

Starts at $99 per month.

BuzzSprout is an intuitive platform designed to streamline the podcasting process for both new and experienced creators.

🛠️ Notable features

• Seamless distribution to major platforms. Reach a wide audience by automatically distributing episodes to Apple Podcasts, Spotify, Google Podcasts, and more.
• Advanced analytics. Continuously refine your content strategy with detailed listener data, including geos, device types, and engagement trends.
• Dynamic content insertion. Insert pre-roll, mid-roll, or post-roll messages to easily update sponsorships, promotions, or CTAs without editing old episodes.
• Monetization tools. Generate revenue with your podcast via affiliate marketing, sponsorships, and premium content.

⚖️ Pros and cons

⭐ Ratings and reviews

4.8 G2 / 4.8 Capterra

“Set up is simple and well-guided. Even a total amateur like me can publish to multiple platforms with minimal effort. And once it's set up, Buzzsprout does all the work!”

• Mark B., Small Business Owner

“Some advanced features require higher-tier subscriptions which is understandable but annoying.”

• Shawn C., Customer Support Manager

🧑🏽‍💻 Ideal users

• Hobbyists and enthusiasts looking for a low-barrier entry into podcasting
• Educators and trainers who need a straightforward solution
• Small business owners looking for a cost-effective tool

🎁 Free version available?

Yes, free version with limited features available. Note that episodes are only hosted for 90 days on the free hosting plan.

🪙 Pricing

Starts at $12 per month.

Libsyn is a long-standing name in podcasting, and for good reason. Its reputation is built on providing comprehensive tools that support distribution, reveal insights, and help podcasters scale.

🛠️ Notable features

• Scalability. Grow your podcast confident that Libsyn can handle the high traffic and large amounts of content.
• Custom mobile apps. Set up a branded podcast app, available on both iOS and Android.
• Multi-user access. Give team members different permissions throughout the podcast management process.

⚖️ Pros and cons

⭐ Ratings and reviews

4.5 G2 / 4.6 Capterra

“The ease of use, by far, is what I enjoyed the most. You're never left wondering how to use it so you can make the best of hosting your podcast and create the impact you want. Libsyn is for serious Podcasters in my mind.”

• Sharon L., Small Business

“The UI is continuing to be updated and getting better like the modern apps. I don't doubt that Libsyn will eventually get to a point where it is super streamlined.”

• Vincent L., Marketing Specialist

🧑🏽‍💻 Ideal users

• Professional podcasters with enterprise-level shows
• Marketing agencies managing multiple podcasts
• Corporate communications pros with security needs

🎁 Free version available?

No free trial available.

🪙 Pricing

Starts at $7 per month.

Captivate focuses on helping podcasters grow their audience with intuitive tools and meaningful podcast analytics.

🛠️ Notable features

• Detailed metrics. Plan for growth with in-depth listener data including demographics and engagement.
• Private podcasting option. Securely share content on an invite-only basis—great for internal communications or premium content tiers.
• Built-in lead gen tools. Convert listeners into leads with an integrated email capture form.

⚖️ Pros and cons

⭐ Ratings and reviews

4.5 G2 / 5.0 Capterra (1 review)

“Captivate was super easy to use and learn. I had never started a podcast before and Captivate made it such a smooth process when it comes to hosting, advertising, and tracking analytics.”

• Samantha P., Digital Marketing Consultant

“No support for video podcasts that are not a static image.”

• Michele O., Creative Technologist

🧑🏽‍💻 Ideal users

• Content marketers
• Educational institutions and trainers

🎁 Free version available?

Yes, all plans start with a 30-day free trial.

🪙 Pricing

Starts at $17 per month.

Transistor is a user-friendly podcast hosting service that helps marketers streamline their podcast operations, especially those managing multiple shows.

🛠️ Notable features

• Multi-show hosting. Manage multiple podcasts under a single account.
• Private options. Secure, invite-only podcasting for internal comms or exclusive content.
• Custom website domains. Your customizable website can be branded with a custom domain.

⚖️ Pros and cons

⭐ Ratings and reviews

5.0 G2 / 4.9 Capterra

“It's extraordinary how many cool features Transistor is able to include in their service. They blow away their competition.”

• Teagan G., Publisher

“The analytics don't seem to drill down very far. If they could expand on those, I think that would put them ahead of the game from other hosting services.”

• Jordan M., Sole Proprietor

🧑🏽‍💻 Ideal users

• Podcast networks
• Entrepreneurs and small business owners

🎁 Free version available?

Yes, 14-day free trial available.

🪙 Pricing

Starts at $19 per month.

In the past several years, Spotify has expanded its tools for creators by acquiring podcasting tools like Anchor.fm, Megaphone, and Podsights. The platform now offers a variety of capabilities for podcasters, and here’s the best part: it’s free.

🛠️ Notable features

• Access to Spotify’s massive user base. Tying yourself to Spotify can be a double-edged sword, but there’s no denying the benefits of connecting with half a billion listeners.
• Video capabilities. Go multimodal with video podcasting.
• Monetization options. Dynamic ad insertion, subscription models, and listener support are all available.

⚖️ Pros and cons

⭐ Ratings and reviews

4.7 G2 / 4.7 Capterra

“Loved it, wish I never left. When Spotify took control I was offered a free "lifetime" offer with a competitor and I regret it to this day. Anchor was easy and simple and uploading episodes was a breeze.”

• Michael C., Business Owner

“It only provides enough statistics about the audience from Spotify.”

• Juan Pablo D., Founder

🧑🏽‍💻 Ideal users

• Podcasters who want to include video content
• Individuals or small teams testing the podcasting waters
• Internal communications pros and trainers

🎁 Free version available?

Yes, it’s free!

🪙 Pricing

Free.

RedCircle is a podcast hosting site with a focus on growing audiences and maximizing revenue. It caters to both budding and established podcasters seeking to expand their reach and earnings.

🛠️ Notable features

• Dynamic content insertion. Incorporate promos, CTAs, and announcements without manual edits.
• Auto YouTube conversion. Post your episodes on YouTube automatically.
• Cross-promotion with other podcasts. Partner with other shows to insert trailers into each other’s episodes.

⚖️ Pros and cons

⭐ Ratings and reviews

4.4 G2

“Ease of use. Great analytics for download info. Easy to link podcast to YouTube. Provides ad platform at my smaller scale of podcast. Quick and response tech support. Reasonable fees and also offers a free tier.”

• Broadcast Media Professional

“The only feature from Anchor that I miss is the built in audio editor that lets you edit files you've already uploaded.”

• Reddit user Trevor_Culley

🧑🏽‍💻 Ideal users

• Grassroots marketers
• Podcasters focused on revenue generations

🎁 Free version available?

Yes, free Core plan with ads and limited features.

🪙 Pricing

Starts at $15 per month.

If you’re just starting to evaluate podcast hosting options, it can be overwhelming. For B2B marketers, choosing a platform goes beyond table-stakes features like audio quality, editing options, and publishing integrations. You’re also looking at B2B-specific capabilities that can help you do your job more efficiently and effectively.

Here are the most important features to look for:

• Video capabilities: Look for platforms that support video integration, so you can engage audiences with visual content alongside your audio.
• Editing features: Choose platforms with easy-to-use editing tools that provide a professional finish.
• Production tools: Consider platforms that offer built-in tools to add music or sound effects—or even auto-enhance features that balance everything out for you.
• Transcription and captioning: Make sure the platform offers auto transcription and captions for maximum accessibility and searchability.
• Publishing features: Opt for platforms that let you publish directly to major podcast directories, social media, and/or YouTube, simplifying your distribution.
• Monetization: Check if the platform provides options for ads and sponsorships to help you earn revenue from your podcast.
• Private content sharing: Ensure the platform supports secure, private sharing, which is crucial for distributing internal content or setting up premium membership tiers.
• Pricing that scales: Look for pricing plans you can scale with your needs, aligning features and costs with your goals.

One of the best ways to get sustainable ROI from your podcast efforts is to repurpose your podcast into other forms of content. Every episode is full of unique insights. If you’re not repurposing them into other formats like blog posts, social media snippets, videos with text overlay—you’re leaving a lot of value on the table.

Look for platforms that support these tactics and help you easily integrate your podcast into your broader content marketing strategy.

Today, martech is moving at the speed of light. ⚡ There’s more pressure than ever for marketers to increase efficiency. Move that efficiency needle by designing a content flywheel that starts with long-form media—like a video podcast—that you can effortlessly spin into other formats.

Goldcast Recording Studio helps you do just that. You can record and edit high-quality audio and video right in the platform. Then, publish your content across a wide range of platforms, including podcast streaming sites, YouTube, social channels, and more.

Running high-value events? Goldcast Content Lab takes your content efficiency to the next level by repurposing your event recordings into podcast episodes using AI.

Content Lab automatically detects key moments in your webinars and events, then creates short clips and promos for different channels. Try it for yourself—you can upload one hour of video per month and generate blogs, social posts, clips and more with a free account.

To explore how Goldcast’s suite of AI-powered tools can help you create content that’s more engaging and more efficient, book a demo.

Here are answers to some common questions about B2B podcast platforms.

Yes, you can host your podcast on your website, but it’ll require some tech-savvy setup like integrating a podcast plugin or using a CMS with a podcast host, like Wordpress. Many podcasters find it easier to use a dedicated hosting platform to ensure smooth distribution and optimal performance.

Yes, there are free podcast platforms that let you upload and share episodes without spending a dime. However, free options often come with trade-offs, like limited analytics or unavoidable ads. Paid plans come with more flexibility.

The choice between upload- or download-based pricing depends on your podcast strategy. Download-based fees are based on the number of listens your podcast gets, reflecting audience engagement. Upload-based fees are based on the size of the files you upload, so if your podcast includes large files, you might need to look into this route for more bandwidth.

Getting your podcast on major platforms like Spotify and Apple is straightforward. Just submit your podcast’s RSS feed to each platform. Alternately, most podcast hosting tools allow you to automatically add new podcast episodes without manually submitting your feed to each site.

Publishing your podcast involves recording episodes, editing them, and uploading to a hosting platform. The host generates an RSS feed, distributing your podcast to directories like Apple Podcasts and Spotify. You can choose to publish immediately or schedule episodes for future release.

Video podcasts are an engaging mix of audio and visual content. They might include recorded interviews, live events, or scripted shows. They offer a richer experience for those who enjoy watching as well as listening.