In the past few years, podcasting in B2B has evolved from a test to an ROI-generating channel.

“As many organizations reach this maturity point, they realize that podcasting is not just a fun experiment anymore — it’s a legitimate marketing channel. And once they reach this step, they often get tripped up when figuring out how to build it into a key marketing channel,” explains Devin McDonnell, Executive Producer of Devenio Podcasts.

It’s one thing to create a podcast. It’s another to incorporate it into your larger marketing strategy in a way that drives results. So, which podcast editing platforms will help you connect the dots? Let’s dive in.

Here are our top recommendations for the best podcast editing platforms for marketing teams.

Podcasters are using a wide variety of production tools right now. There are free platforms and expensive ones. There are music production tools that can be used for podcast production too, and there are podcast-specific platforms. Some tools are easy but limited, some are complex but overwhelming.

Let’s dig into all of the above for our top nine recs so you can narrow down the options to the best podcast editing software for your needs.

Goldcast’s comprehensive content platform helps B2B marketers integrate their podcast with their broader content strategy. Designed to streamline editing processes and max out content value, Goldcast’s Recording Studio, now in beta, lets you record, edit, and distribute your podcast, as well as repurpose it for other channels.

🛠️ Notable features

• Integrated recording, editing, and distribution: Platform lets you record, edit, host, and distribute your podcast in one place.
• AI-powered audio editing: Noise reduction, sound leveling, editing suggestion, and auto-enhance features save time.
• Custom branding: Maintain brand consistency with customizable templates and editing tools.
• Content repurposing: Convert your podcast episodes into blog posts, social copy, video snippets and more.

⚖️ Pros and cons

⭐ Ratings and reviews

4.7 G2 / 4.6 Capterra

“[Goldcast aids] us in leveraging the content from our marketing campaigns in various channels maximizing their value. This powers our lead generation engine, accelerates and builds pipeline, and closes new and expansion business.”

• Mark I., Founder

“If you want a platform that is mature and will change minimally, then this isn't the platform for you.”

• User in Information Technology and Services

🧑🏽‍💻 Ideal users

• B2B marketers venturing into podcasting
• Creators seeking a unified platform for content distribution
• Teams focused on repurposing and brand consistency

🎁 Free version available?

Yes, free limited plan (one hour per month).

🪙 Pricing

Starts at $99 per month.

Audacity stands out as a reliable, open-source option perfect for beginners and budget-conscious users looking for essential editing capabilities at no cost.

🛠️ Notable features

• Multi-track editing: Supports simultaneous editing of multiple audio tracks
• Noise reduction: Filters out background noise effectively
• Plugin support: Compatible with a wide range of effects and tools
• Real-time preview: Lets you hear effects in real time

⚖️ Pros and cons

⭐ Ratings and reviews

4.5 G2 / 4.5 Capterra

“It is software that is easy to obtain, simple to install, and offers a countless number of functions that are not even provided by others at a cost. Being free not only saves us an expense, but it is also widely distributed software, making it easy to find usage tutorials on various video platforms. Another feature to highlight is its versatility with formats, which makes me use it very frequently to enhance all kinds of audio.”

• Alberto G., Project Manager

“The interface is a bit dated, but it's understandable because the functionality is amazing. It's kind of a good thing, actually, because you don't have to re-orient yourself to the program with each update.”

• User in Education Management

🧑🏽‍💻 Ideal users

• Podcasting beginners with a limited budget
• Hobbyists and small creators
• Those with basic audio editing needs

🎁 Free version available?

Yes, free!

🪙 Pricing

Free.

Descript brings a fresh approach to podcast editing with text-based audio editing, making it approachable for marketers and non-techy users.

🛠️ Notable features

• Overdub: Create realistic voice edits and corrections
• Screen recording: Capture and edit screen recordings within the app
• Collaborative editing: Work with team members in real time
• AI transcription: Automatic transcription of audio to text
• Version history: Easily revert to previous versions of editing projects

⚖️ Pros and cons

⭐ Ratings and reviews

4.6 G2 / 4.8 Capterra

“I love using Descript for editing my podcast videos and making social media clips. The best parts - and the easiest features to use right from the beginning - is using the underlord ai features to edit the video like a word document, and using it to remove the filler words (um, like, yeah).”

• Alicia S., CMO

“I do wish navigating the playhead back and forth was easier. The whole application just freezes if I scroll too fast and this slows me down, especially when I'm in a pinch for time.”

• Adele W., CEO

🧑🏽‍💻 Ideal users

• Marketers focusing on narrative-driven content
• Teams who need collaboration capabilities

🎁 Free version available?

Yes, free plan with essential features, plus 7-day free trial of Pro version.

🪙 Pricing

Starts at $12 per month.

Adobe Audition offers a professional-grade toolset, ideal for podcasters who need comprehensive and precise audio editing capabilities.

🛠️ Notable features

• Advanced noise reduction: Sophisticated tools for removing unwanted background noise
• Multitrack editing: Supports complex audio sessions
• Audio restoration tools: Repair and clean up audio quality
• Comprehensive effects rack: Extensive library of audio effects and presets

⚖️ Pros and cons

⭐ Ratings and reviews

4.4 G2 / 4.6 Capterra

“Being someone who uses this software on a daily basis for various types of audio editing, I can say that the interface is extremely easy to use and the number of features included in the software is nothing short of magnificent.”

• Jaden B., Executive Music Manager and Producer

“I don't like the fact that the default save format is a .WAV file. This makes an extra step if you want a compressed or alternate format like .MP3.”

• Daniel D., General Manager

🧑🏽‍💻 Ideal users

• Professional audio editors
• Podcasters who need high-quality audio production
• Users already in the Creative Cloud ecosystem

🎁 Free version available?

Yes, 7-day free trial.

🪙 Pricing

Starts at $23 per month.

Pro Tools remains the industry standard for audio production, offering a full digital audio workstation (DAW) with unmatched features and flexibility.

🛠️ Notable features

• Comprehensive editing suite: Extensive tools for complex audio projects
• High-res interface: Supports up to 32-bit/192 kHz audio
• Cloud collaboration: Work with others anywhere in the world
• Extensive plugin library: Offers a wide range of third-party plugins

⚖️ Pros and cons

⭐ Ratings and reviews

4.3 G2 / 4.7 Capterra

“It’s the industry standard so it’s used everywhere. Pro Tools offers a lot of useful editing shortcuts that help you while podcast editing, sync dubbing, sound design etc.”

• Soham S., Project Management Intern

“Sometimes you can get lost in the features and options. Small jobs sometimes can become time consuming because you can go down a 'rabbit-hole' when you really just need to get the job done.”

• Trevor O., Composer-Producer

🧑🏽‍💻 Ideal users

• Advanced podcasters and sound designers
• Audio engineers requiring extensive control

🎁 Free version available?

Yes, free limited version, plus 30-day free trial.

🪙 Pricing

Starts at $10 per month.

REAPER offers a powerful, customizable DAW at an affordable price, making it a favorite among tech-savvy users and independent creators.

🛠️ Notable features

• Customization: Modify the interface and workflow to fit your needs
• Efficient performance: Lightweight, requires minimal system resources
• Built-in scripting: Create custom scripts to automate tasks
• Vast plugin support: Compatible with virtually all audio plugins

⚖️ Pros and cons

⭐ Ratings and reviews

4.5 G2 / 4.7 Capterra

“I needed a lightweight yet robust program at the same time, reliable, that wouldn't fail and would update constantly, and likewise, that would allow me the freedom to install multiple plugins and configure shortcuts, functions, paths, etc., to my liking and needs.”

• Ramiro A., Podcast Host

“The frequency of updates is a little concerning. I'd rather see fewer and more significant updates.”

• David M., Piano Entertainer

🧑🏽‍💻 Ideal users

• Independent podcasters
• Tech-savvy users who enjoy customization
• Budget-conscious creators who need a full DAW

🎁 Free version available?

Yes, 60-day free trial.

🪙 Pricing

One-time license purchase: $60 for an individual or nonprofit; $225 for commercial use.

Riverside provides high-quality remote video and audio recording, making it ideal for video podcasters conducting remote interviews.

🛠️ Notable features

• 4K video: Supports high-definition video recording
• Producer mode: Allows producers to manage and monitor podcast recordings remotely
• Screen sharing: Share visual aids alongside presentations and discussions
• Live streaming: Broadcast your recordings in real-time

⚖️ Pros and cons

⭐ Ratings and reviews

4.8 G2 / 4.3 Capterra

“It's intuitive and they keep coming out with new features to meet every videographer's wish list. I tell everyone that it's my go-to platform for interviewing people and for creating podcasts.”

• J.D. M., IDC Course Director

“It can be frustrating to find that some functionality is only available at a higher subscription level.”

• Jack G., Managing Director

🧑🏽‍💻 Ideal users

• Marketers producing video podcasts or podcasts with multimedia
• Creators focused on live streaming and interactive sessions

🎁 Free version available?

Yes, free limited plan (two hours per month).

🪙 Pricing

Starts at $15 per month.

Auphonic stands out for its automated audio post-processing, which lets you easily enhance and level audio without extensive editing knowledge.

🛠️ Notable features

• Automatic leveling: Balances audio levels automatically
• Adaptive noise reduction: Removes consistent background noise
• Speech recognition: Provides subtitles and transcriptions
• Encoding and multi-format delivery: Outputs in multiple formats

⚖️ Pros and cons

⭐ Ratings and reviews

4.2 G2 / 5.0 Capterra

“The free option allowed me to make a podcast for my church which didn't have the budget for media. The product is simple to learn and easy to use. I would recommend them to anyone who podcasts.”

• Nick F., Lead Content Creator

“I have faced a few issues with integration. It took so much time to integrate with other applications.”

• Shivani K., Small Business

🧑🏽‍💻 Ideal users

• Podcasters who only need quick audio file enhancements
• Users focused on post-production audio quality

🎁 Free version available?

Yes, free limited plan (two hours per month).

🪙 Pricing

Starts at $11 per month.

GarageBand, while known for being a music production platform, offers Mac users a free option for basic podcast creation.

🛠️ Notable features

• Pre-recorded loops: Access a library of loops and sound effects
• Simple interface: Easy-to-use interface suitable for beginners
• Basic audio effects: Includes equalizer, reverb, and more
• MIDI support: Connect and record MIDI instruments

⚖️ Pros and cons

⭐ Ratings and reviews

4.3 G2 / 4.1 Apple App Store

“I use it to record narration and edit tracks for a podcast. I usually use five tracks: narrator's voice, intro music, outro music, host track, and guest track. When I'm done it exports everything as a single .wav file.”

• Robert F., Host and Podcast Producer

“It's a far cry from the EXTREMELY EXPENSIVE professional software, but this is still used by many professionals in the music industry, it by no means is an "incomplete" or insufficient product.”

• Iyer A., Business Development Specialist

🧑🏽‍💻 Ideal users

• Beginner podcasters using macOS
• Hobbyists creating basic audio projects

🎁 Free version available?

Yes, free!

🪙 Pricing

Free, but you can buy Logic Pro, the “advanced version” of GarageBand, for a one-time $200 fee.

We’ve seen that the podcast editing tools available really run the gamut. As a B2B marketer, what features should you prioritize during your evaluation?

Here are the most important things to look for:

• Editing tools. Look for intuitive interfaces, drag-and-drop functionalities, and advanced options like multitrack editing to refine your audio.
• Production features. Ensure the software will give you high-quality output through features like noise reduction, equalization, and effects.
• Video capabilities. With the increasing demand for video content, choose platforms that offer video editing and integration.
• Publishing options. Select software that integrates with your podcast hosting tool or includes hosting in-platform.
• Content repurposing. Look for platforms that make it easy to repurpose your podcast episodes into multimodal content for other channels.
• Data and analytics. Detailed analytics help you optimize future content.
• Collaboration tools. Collaboration functionalities are essential if you need simultaneous editing, feedback, and version control.

Choosing the right software for your podcast is crucial to creating engaging and polished episodes without spending way too much time in the process.

Having control over your podcast’s whole lifecycle, from recording to editing to distribution and hosting, is critical to getting the business outcomes you want.

Doing it all in one platform? Even better—consolidating helps you increase efficiency and keep a consistent listener experience. Doing it all in one platform that also lets you use AI tools to repurpose your video podcast episodes into different content formats for your other marketing channels? We can hear the ROI bells ringing now. 🔔

With Goldcast’s Recording Studio and Content Lab, you can take your podcast from conversation to syndication, and then repackage that content into blog posts, social clips, and more.

To explore how Goldcast’s suite of AI-powered tools can help you create content that’s more engaging and more efficient, book a demo.