The 5 Best Video Podcast Software Options Reviewed and Rated

B2B podcasts have become a powerful way to build brand authority and connect with audiences — and adding video as a component of your podcast strategy is a great idea, given that YouTube is currently the top podcasting channel!

While podcasts started out as an audio-only medium, we understand why video has become part of the podcast game. Videos are being prioritized everywhere, from LinkedIn to multimodal content, and audiences consistently ask for more of it.

Video adds so many benefits to your podcast, including:

• Expanded reach: YouTube is the #1 podcast platform, as well as a top search engine. Posting your podcast episodes there opens up your content to a new audience and allows you to rank for SEO using your video descriptions.
• Better engagement: People naturally respond to seeing other humans in videos so the chances that people will react, respond to, and share your video podcast is stronger than it would be if you opted for an audio-only format.
• Rich repurposing options: Because you're recording a video each time you host a podcast episode, you've got a ton of content you can repurpose into social media clips, email newsletters, blogs, and more.
• Ability to build Mindshare: Mindshare refers to the mental real estate you've won over with prospects; the more Mindshare you have, the higher the chances people think of you when it's time to buy. Because of the above reasons, video podcasts help you to become top of mind with customers.

Today we'll look at the essential requirements of a video podcast software, as well as the five best software options. We'll also talk about Goldcast Recording Studio and why it's an amazing, all-in-one video podcasting tool for B2B marketers!

Before we outline some specific software recommendations, let's talk about what features you need for professional-level video podcasting. Understanding what capabilities are most important can help you sort through platforms and determine which features directly impact production quality and efficiency.

We'll list these out starting with the most essential and then move into some features that are negotiable but still preferred. After all, if you're going to start a podcast, why not go all in and try to get as much value out of the content as you can?

These are the non-negotiables, in our opinion — the features that can make or break your podcast. Pay close attention and make sure that any platform you consider has all of these core elements!

We've covered why visuals are a necessary part of your podcasts, so be sure that any podcast platform you choose allows you to capture video at the same time. This ensures your podcast will be more engaging and dynamic and reach a wider audience.

Look for recording capabilities of at least 1080p resolution (though many platforms offer up to 4K). You also want to be able to display multiple speakers in split-screen recording layouts so that people can see who's speaking at any given time. Finally, look for screen share functionalities so that if you present slides or infographics, the audience can follow along.

Of course, you'll still need a high-quality audio recording! Audio quality will always be the backbone of your podcast, so look for multi-track recording with a 48kHz rate that captures each participant on separate channels, allowing you to bypass potential internet connection issues. Separate tracks also give you more creative control during the podcast editing process.

You'll want whatever podcast recording software you choose to work with all of your devices, including mobile, as well as your applicable operating systems — plus, all of the devices and OS needs for your guests! This makes for a smooth experience no matter who's joining the call.

It's rare these days to see a podcast software that doesn't align with various devices and systems, but there are still some applications that want you to download their mobile app or product instead of using your browser, which can add complexity. Be sure to double-check that the tool you're considering can be used by anyone, anywhere, without any extra steps!

A big part of your job will be managing podcast guests: inviting them on the show, being sure they have the info to attend, and helping improve their experience. Streamlined guest management features like automatic calendar holds make it easy for even the least technical attendees to hop on the call and feel confident.

We think it's pretty important to find an interface that you, well, vibe with. An intuitive, easy-to-navigate tool helps speed up the onboarding process for you and any team members, and it makes your entire podcast production workflow more pleasant and fun.

Whenever possible, try a demo or a free trial of a product before committing to anything. Look for clear, logical labels and controls that make sense to you. Note the level of customer and technical support you're offered. Record video as a test and watch it afterward to see how it looks. Poke around the platform to see if you understand where everything is and why.

Basically, do all you can to understand what your experience as an actual customer would be before saying yes to the platform!

The following features can significantly enhance your podcast production process and outcomes. You can work around them — for example, you could manually repurpose podcast content if there's no built-in help in the podcast software — but it usually takes way more time and money to do so and oftentimes results in a lesser quality.

We're so relieved repurposing is built into some podcasting software now because it's such a critical part of the process.

With AI-powered repurposing, you can:

• Immediately retrieve compelling clips from your video files
• Edit content assets to apply your customized branding
• Create blogs, social media posts, emails, and more

With a tool like Content Lab, you can take a single podcast recording and turn it into multiple content assets within seconds, getting the full return on your initial content investment!

Spending some time on editing can make a big difference in your episode. The most innovative platforms offer text-based editing capabilities, which allows you to edit audio and video by simply manipulating the transcript text. Easy peasy! Some tools also offer auto-edits (like removing "ums" and "ahs" from the video), transitions between segments, b-roll footage, and more.

Comprehensive analytics give you a front-row seat to how your podcast is performing and engaging folks. This in turn informs your content strategy, proves the ROI of your podcast, and helps you iterate on future episode ideas. At the very least, you should be able to track downloads, subscribers, and listening time but a good tool goes deeper, looking for engagement patterns and demographics data.

One key integration to look for involves your publishing platform; if you can just push your podcast directly from the platform to the major sites you're on, that saves time. Other helpful integrations include your calendar tools and any audio or video tools you want to bring into podcast production.

People expect your podcast to come with a transcript and captions, not only for accessibility reasons but because many viewers watch content on the go without headphones and read the captions. Some podcast software programs also offer different language translations, allowing you to reach a global audience.

Now let's look at five video podcasting tools that provide many of the features we just covered.

Goldcast recently released our Recording Studio, a comprehensive suite designed for B2B marketers who want to create polished, high-quality video podcasts without having to learn a deeply technical platform.

Key features:

• Local HD recording captures each participant's audio and video recordings individually for advanced editing options and studio-quality results
• Text-based video editing makes edits as easy as using a Google Doc
• Customizable branding elements include backgrounds, overlays, and name cards
• Built-in distribution allows you to publish each episode to podcast platforms
• AI-powered Content Lab quickly repurposes video podcast recordings into blogs, social media clips, and other assets

Ideal for: B2B marketers who want a complete solution to take them from the best podcast recording to publishing (and repurpose the recordings afterward)

Pricing: Contact us to learn more or see a demo. We also offer a free version of Content Lab that allows all users to upload one hour of video content each month to be repurposed. Sign up here!

Riverside is a popular option among video podcasters due to its reliable remote recording capabilities and user-friendly interface.

Key features:

• Local recording up to 4K video resolution
• Uncompressed video
• Separate audio and video tracks for every attendee
• Basic editing tools for post-production workflows
• Intuitive, user-friendly interface

Ideal for: Independent podcasters and small teams who want remote recording without complex features

Pricing: Limited free plan; paid plans start at $15/month

While the tool is widely known for its meeting transcription and editing abilities, Descript has since ventured into the audio podcasting realm. The platform also offers an "AI podcasting assistant" to take care of behind-the-scenes editing tasks like removing background noise or mispronunciations.

Key features:

• Text-based editing
• Intuitive audio editor
• AI-powered edits includes things like removal of filler words and background sounds
• Instant cloud uploading after recording is completed
• AI green screen replaces background with desired backdrop

Ideal for: Content creators who want AI help with editing tasks; those already familiar with the Descript platform

Pricing: Limited free plan; paid plans start at $12/month

Founded in 2017, SquadCast is a global brand offering a cloud recording studio that now includes Descript in its offering as well, expanding on the Descript customer experience.

Key features:

• SquadCast comes with Descript for one price
• SquadPod community offers collaboration, dedicated Slack channel, and more
• Available integrations include Zapier, Captivate, Google Calendar, and others
• Progressive Uploads automatically save while you're recording to ensure all content is captured

Ideal for: Podcasters interested in engaging in the SquadPod community; beginners who are attracted to the combination of the SquadCast and Descript interfaces

Pricing: 7-day free trial; paid plans start at $12/month

Spotify's been hyper-focused on the podcast arena, acquiring podcast advertising platform Megaphone as well as other brands like Anchor.fm and Podsights. In 2024, the company introduced Spotify for Creators, an accessible option for podcasters looking for a free tool.

Key features:

• Free podcast hosting and distribution, as well as access to Spotify's audience
• Basic video editor and podcast support
• Monetization options that may cost money to participate in
• Simple editing tools
• Limited analytics outside of the Spotify platform

Ideal for: Self-reliant podcasters who don't need tech support, people who don't mind frequent changes or a steeper learning curve

Pricing: Free

All of the platforms we've offered have strong capabilities, but Goldcast is the singular option built for B2B marketers who want to keep all things event, video, and podcast in one powerhouse platform.

Goldcast Recording Studio, and the access it provides to Content Lab, represents an end-to-end solution that takes care of everything, from your podcast recording to final distribution and repurposing.

With Recording Studio, it's as easy as 1, 2, 3, 4:

1. Record professional-grade video and audio with remote podcast guests.
2. Edit your audio files to easily remove filler words, pauses, and errors without needing a ton of technical training.
3. Publish your podcast across major platforms, including video channels, straight from Goldcast.
4. Repurpose the content you captured and turn it into blogs, audiograms, social media clips, and more.

That's it! The AI-powered functionality saves you a ton of time, particularly with repurposing, and you're able to keep up with a consistent video podcasting publishing schedule and fill your pipeline of future content to share.

Plus, Goldcast integrates seamlessly with the rest of your B2B tech stack. Let us show you how it works; reach out below for a demo or explore the free version of Content Lab to see how repurposing can change the game for you, too!

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