Goldcast

• 42% average attendance rate
• 2-3x increase in audience engagement
• 15,000+ increase in social video content impressions
• Multiple closed won opportunities accelerated by webinar attendance

When the pandemic accelerated the shift to virtual meetings, the Kochava team found themselves constrained by Zoom’s limited capabilities. As Kimberly Manning, VP of Brand & Content Marketing, assessed their webinar strategy, she quickly realized that Zoom’s basic functionality wasn’t enough to deliver the engaging webinar experience they envisioned and was holding back their program’s potential. The team needed a platform with robust engagement functions and a better user experience.

Kimberly discovered Goldcast through the CMO Diaries series, where she experienced the platform firsthand as an attendee. “The interactivity that Goldcast provided within the platform was a really positive experience. I enjoyed the opportunity to interact with the guest speakers. I ended up coming back and watching many of them.” When the time came to revamp their webinar program, the team evaluated three additional platforms, but choosing Goldcast was a natural decision.

"Quality is probably the number one thing," Kimberly emphasizes. "We knew we wanted to grow our webinar program, and we couldn't do it if we weren't producing quality webinars that people wanted to attend. The quality of our webinars increased dramatically after switching from Zoom to Goldcast in 2023."

The Kochava team recognized that successful webinars require more than just presenting information. They needed to create genuine connections with attendees. They assigned a dedicated community manager to welcome attendees and facilitate engagement through Goldcast's interactive features.

"With webinars, you may have 50 or 80 people who can't necessarily see each other, and the speakers can't see the audience, so you miss that live event interactivity," Kimberly says. "But the fact that you can jump into live chat, welcome people, invite them to share their role or location, and encourage interaction in the form of questions and polls, it really draws people in. It makes the experience so much more interesting than sitting on a Zoom call where you're multitasking."

Jeffrey Richardson, Director of Product Marketing at Kochava, has observed remarkable improvements: "I’ve seen a 2 to 3x boost in engagement from the audience during webinars as a result of all of the engagement opportunities within the platform. The webinar experience for the audience is so much improved from what we used to have with Zoom.” He also credits Goldcast’s ongoing updates and improvements with webinar-over-webinar retention.

Goldcast provides Kochava with an end-to-end solution for their webinar program. "It's just been a really soup-to-nuts solution where we use Goldcast from the beginning when we’re planning the webinar, and then all the way through to the end when we’re doing follow-ups afterwards," Kimberly notes.

The introduction of Content Lab, Goldcast's AI-powered content repurposing tool, also brought unexpected benefits. The team was actively utilizing AI tools in their marketing workflows elsewhere and knew the value these tools could provide varied greatly. They brought a critical eye to their initial use of Content Lab and were quickly impressed with the quality of the tool and the seamless integration directly within the platform. They found that it significantly enhanced their content production efficiency without compromising quality.

For Chloe Huffman, Social Media Manager, Content Lab has transformed their post-webinar workflow. With a library of over 20 webinars, she's seen a dramatic reduction in content creation time. "What used to take hours now takes just minutes," says Chloe. Previously, she spent 1-2 hours per webinar reviewing recordings, identifying clips, and crafting social posts. Now it takes just 10-15 minutes to create both clips and social copy. The results speak for themselves: their video clips have generated over 15,000 impressions, and she leverages the Brand Voice feature to create customized social media content that resonates with their audience.

Kochava has leveraged Goldcast to scale their webinar program and generate tangible business results. "We do find that people tend to be more receptive after webinars," Kimberly observes. "They're interested in connecting with you on LinkedIn. They’re interested in speaking to the person who was speaking on the webinar, because there's a bit of a star factor to that as well. They’re more willing to take a meeting, or do a demo, or learn more about something that was discussed on the webinar. So I think for us, it’s just been the efficiency of increasing our output with no additional team members."

Jeffrey tracks the business impact through Salesforce, noting how webinars serve as crucial touchpoints in the buyer's journey. "We've seen some really successful deals where customers attended multiple webinars," he explains. "They're helpful catalysts in driving that journey because they give prospective customers a deeper look into the team and the technologies." Beyond closing existing opportunities, Goldcast’s engagement features are also helping generate new ones. Their first use of the event CTA button led to booking calls with two major brands, opening the door to significant opportunities

The platform's features have impressed not only the Kochava team, but their partners too. Kimberly noted that guest speakers frequently praise the webinar experience, with many inquiring about the technology behind it. Having experienced other platforms as speakers themselves, the Kochava team's confidence in their choice of Goldcast has only strengthened.

"We had a big partner of ours that we did a webinar with in September," Jeffrey shares, "and the director on their team was like, wow, you’re making me feel bad. This is the docs tab? You can upload resources? And he was just like, we need to up our webinars game, because all the bells and whistles you guys have is just insane."

Webinar:

• 526 registrations for a single webinar
• 42% average attendance rate
• 2-3x increase in audience engagement

Content:

• 15,000+ increase in social video content impressions
• Social content creation cut from 2 hours to 10 minutes
• Webinar follow-up blog production time cut by 75%

Revenue:

• Multiple closed won opportunities accelerated by webinar attendance
• Multiple post-event demo bookings secured

Since implementing Goldcast, Kochava has achieved impressive growth in their webinar program. Their most successful event drew 526 registrants, while they maintain a strong average of 300 registrants per webinar with a 42% attendance rate. Audience engagement during live events has often tripled, creating more meaningful connections with their community.

The operational efficiency gains have been equally remarkable. Their content creation process has been streamlined, with the team now able to more quickly generate follow-up blog posts, reducing blog production time by 75%. Social media workflows that took hours take just minutes, with clip creation time dropping from 2 hours to 10-15 minutes per webinar. This enhanced social media presence has resulted in over 15,000 new impressions from video content alone.

Most importantly, these improvements have translated into business results, with multiple closed won opportunities and demo bookings influenced by both webinar attendance and repurposed content.

The Kochava team continues to discover new ways to maximize their investment in Goldcast. They're particularly excited about exploring multi-modal blog posts, which combine text and video content seamlessly within Content Lab.

Kimberly summarizes their experience, "We like the process better, and we like the results better. We believe it’s one of the best webinar platforms out there."