Goldcast

BOSTON, October 23, 2024 - Goldcast, the AI-powered B2B video content platform, announced beta availability of Goldcast AI Search, a feature that allows marketers to search for specific topics and themes across their entire video library, and then instantly repurpose those search results into new content. The release continues to round out Goldcast’s comprehensive offerings to power B2B marketing efforts with this year’s earlier releases of Goldcast Content Lab, an AI-powered tool for content repurposing, and Brand Voice, a feature that creates custom voice profiles to generate publish-ready content in the specific tone and voice of a brand.

“At Goldcast we often describe the content creation cycle many marketers go through as a never-ending ‘hamster wheel,” said Palash Soni, CEO and co-founder of Goldcast. “What we mean by that is there is this constant churn of creating new, one-time-use content assets for everything. Hours are invested into creating exceptional video content - webinars, in-person event recordings, customer interviews, virtual events, podcasts - and that content is often buried and forgotten after that one use. AI Search is an intelligent semantic search tool that interprets meaning and doesn’t rely on the video's title or tags that someone manually puts on videos. Our goal is for marketers to find the best pieces of content to use from what they already have and squeeze every bit of value out of them.”

Using Goldcast AI Search is simple:

• Centralize content into a comprehensive video library: Upload past webinars, recordings, and podcasts, and create new video content directly in Goldcast.
• Select the search goal: Choose the content asset type - generate clips, blog posts, social posts, etc.
• Choose a topic or theme: Search across the entire library for a specific topic, theme, or keyword that you want to generate assets around.
• Get content ready to publish: Edit video clips, update blog and social content with the correct brand voice, and get assets ready to go live.

With Goldcast AI Search, users can leverage their existing video content in a variety of ways, including uncovering relevant clips (for social media, ads, or to embed in content), creating LinkedIn posts with branded copy and social-ready clips to engage their audience, and generating new publish-ready blog posts that weave together insights from their entire library (while maintaining their unique brand voice and featuring inline videos).

Learn more at: www.goldcast.io/platform/ai-search