Goldcast

Are you looking for ways to get an ongoing webinar series in front of new audiences? This play involves using the video content you’re already producing (so smart!) on LinkedIn to attract new registrants.

But wait—there’s more! This strategy will also help you garner more impressions and comments on LinkedIn, which is always a win-win.

• How to identify the best video clips to use on LinkedIn
• Templates for posting to get maximum engagement
• Outreach message examples to drive event registrations

• Thousands of impressions
• Build an engaged audience for outreach
• Conversion rate of 35% on event invites

The first thing you need to do to run this play is identify a great video clip from a recent episode in your series. In this example, we’re going to be using Goldcast’s 4-part workshop series Mastering LinkedIn Content in B2B Marketing.

You can use any video clipping tool you’d like; we recommend one infused with AI to make the clip identification and editing easy. Goldcast’s Content Lab is used in this example.

If you know the clip you’d like to use, you can go directly to it in the transcript and edit the clip from there. You can use the search bar to find the clip by searching for keywords in the transcript:

If you need to identify some clip options that are best suited for social media, try using one of these prompts in the blog tab. It will automatically generate text alongside video clips, making it easy to identify a strong clip to use:

You can then proceed with editing your clip. Check out this article about LinkedIn video best practices if you need some inspiration!

🔥 Hot tip: While attending the event, take note of moments when the chat was on fire. This is a good indicator that people were highly engaged with the content.

Now that you have your video clip ready (don’t forget to craft a thumbnail!) you’re ready to craft the post.

You can use AI to assist you, such as the social tab within Content Lab, or use our example text below. Since the goal of this post is to drive event registrations, the key is to highlight some of the most valuable takeaways from the series. You want to highlight something your audience will find very helpful that will compel them to join the next session to learn more.

Here’s two formats you can use:

You’ll know the video and message resonated if people begin to comment. By using this strategy multiple times, you can begin to hone in on which topics resonate most with your audience. Here’s an example where you can see the engagement spurred by this strategy:

💡 Pro tip: Don’t forget to share the post with any speakers and have them add a comment. This will further boost the post’s reach and broaden the audience.

Before you send any messages, consider creating an event link with UTM metrics so you can easily track results. You might also want to craft a shortened link to make it look better in your message.

Once that is done, craft an outreach message to send to anyone who comments on your post. You can add in personalization as you see fit, but here’s a good base to start with:

⭐ Bonus! This strategy also works as a way to extend your LinkedIn network. You’ll likely see people outside of your network comment for an invite, giving you a great reason to connect.

The LinkedIn post we used this strategy with, as seen in step 2, resulted in:

• More than 17,000 impressions and 7 reposts
• 70 original comments and event invites
• 25 event registrants, which is a 35% conversion rate

To level set expectations, the account this ran on has just under 5K followers and posts around 3 times per week.