If your video assets aren't doing as well as you'd like, there are a number of factors you can analyze — including whether you've used subtitles in your content. Subtitles are incredibly popular and can be a factor in getting more eyes on your videos!

One 2024 Preply study found that half of Americans use subtitles most of the time, and Gen Z viewers are much more likely to want subtitles than older generations. Additionally, almost 70% of respondents said that subtitles help hold their attention when watching a video.

Viewing habits have changed, and audiences are now watching content throughout the day, whether they're at work, commuting, or in other public spaces. And let's not forget that social media platforms are automatically playing videos as people scroll, whether they've got subtitles or not.

Subtitles allow people to catch up on all your videos without interruption. Plus, they make your videos more accessible to a diverse audience, including those who are hard of hearing or who speak languages other than English.

So, how do you get started adding subtitles to your video content for increased engagement? How much time will it take? Will you have to purchase a new tool to get this done? Today, we'll answer these questions and provide a couple of options you can use to add subtitles to your videos.

Read on to learn:

• Tools to Add Subtitles to Videos
• Adding subtitles and captions with Goldcast
• Improve your B2B video content with subtitles

We've compiled a list of the most popular tools marketers use to add subtitles to video content, as well as a brief overview of each option.

NOTE: Subtitles and closed captions are not exactly the same thing. Generally, subtitles refer to what's spoken, while captions can include descriptive info, info about speakers, and other details. For this blog, however, we will use the terms somewhat interchangeably because many companies bundle their captioning and subtitle features.

It's free to add captions to your YouTube videos, and the auto-captions are AI-powered — and while they're historically pretty inaccurate, you can edit them yourself. You can also do an upload of SRT files or type the subtitles out manually. YouTube supports 10 languages, and its built-in editor allows you to make corrections and adjust timing.

Adobe's subtitle capabilities are included with its Premiere Pro offering. You can try the program out for free at first, but you'll need to upgrade to a paid plan to continue to use Adobe's Speech to Text captioning capabilities.

The voice-to-text functionality allows more customization within the subtitles than standard options do because the AI essentially recognizes the speaking voices. Adobe supports 18 languages and provides stylized caption options to enhance your video content.

Billing itself as an option for advanced video editors, Movavi offers 20+ caption styles for your video, complete with stickers you can slap on the subtitles to further enhance them. You can also add subtitles via Movavi's mobile app when you're on the go.

Movavi offers a free trial, but there are some restrictions on what you can do with your free account. For example, video length is restricted for free accounts and all exported clips feature a watermark.

If you currently have an Apple iPhone or Mac and want a compatible subtitle option, iMovie might be a good choice for you — but be aware that you'll need to manually type your own subtitles into the program. iMovie does not allow you to import subtitle files, and it does not currently have a way to auto-generate subtitles.

Camtasia is a software program with video editing tools. Its pricing is dependent on which plan you choose. Like others on this list, you can try it out for free, but if you want to continue adding subtitles to your videos in Camtasia, you'll need to purchase a membership.

Camtasia adds subtitles in a few different ways, with the most popular being to upload your video file and then use Dynamic Captions to generate and style your captions.

Rev offers a global subtitle service with human translators, starting at $6.49/minute of video. While that's a pretty unique offering and definitely increases the accuracy of your subtitles, it also means you're looking at paying almost $400 just to add subtitles to a one-hour webinar video!

Alternatively, Rev has an AI-generated subtitle option that costs $0.25/minute, which would come out to $15/webinar. Not too expensive, but this can add up quickly if you're hosting a lot of events and want to subtitle the resulting video content.

Is open source your jam? Check out Subtitle Edit, a free subtitle editor that allows you to adjust subtitles, create subtitles from scratch, convert between different formats, and more. We aren't quite as DIY as this, but we commend you if you are!

Veed is another platform that auto-generates subtitles and allows caption file uploads. The company cites a 98.5% accuracy rate and leans on speech recognition software to increase speed and accuracy of your video subtitles. You can also play around with different styling and templates once you've got your subtitles.

And of course, Goldcast offers you the ability to easily add subtitles to your video content! Let's take a closer look at how this works within the platform.

The Goldcast Core platform was built for B2B marketers, with the ultimate goal of helping you drive your business forward with powerful events, video repurposing, and more.

Adding translations, captions, and subtitles is a standard part of our offering. Goldcast customers serve up content all over the world, and we want to make it easy for you to do that.

Here's what we offer:

• UX translations including Chinese, French, German, Spanish, Korean, and more
• Speech-to-text captions for live and pre-recorded content
• Subtitles in multiple languages to reach your audience on social and elsewhere

Want to see Goldcast in action? We invite you to sign up for a free demo!

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Once you've hosted an event, Goldcast's AI-powered Content Lab steps in and takes the post-event heavy lift off your plate.

With Content Lab, your event video is repurposed and transcribed to create social media video snippets, blog drafts, takeaway posts, and other marketing assets. Within Content Lab, your video clips (and the associated transcripts) are cleaned up for you, removing filler words and awkward pauses. You can also easily edit transcripts and captions to remove unnecessary words or correct typos.

It's all part of building a multimodal content strategy that allows people to take in content the way they want to.

Plus, Content Lab is always free. If you don't have an account yet, sign up below and see what it's all about!

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You've seen there are a number of different tools you can use to add subtitles to your video content.

And if you still need convincing that subtitles are necessary at all, look around next time you're in a crowded space. Chances are high that there are folks checking their feeds, skimming through Reels, or browsing on TikTok. These are all opportunities to further viewer engagement with subtitles!

When it comes to adding subtitles to your videos, Goldcast offers a significant advantage. It's the only platform designed just for B2B marketers, where you can take an event from an idea to a fully executed project, and then repurpose the content and add subtitles so that you can continue to get ROI from it.

Ready to take your videos to the next level with subtitles, translations, and other features? Book a Goldcast demo today and let us show you everything marketers love about our platform!

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