It doesn't matter if you're hosting an hour-long event or a huge marquee, multi-day conference — events require a lot of planning! Add in the technology elements that pop up when you start hosting virtual or hybrid events, and it's enough to make you break a sweat. 😅

While most virtual events platforms will help you implement the tool after you purchase it, we haven't seen much help for actually strategizing for events and making sure you get as much value as possible. Until now, that is!

Today, we're introducing you to Goldcast's Event Services team, a white-glove premium service designed to help you accelerate your Goldcast events programming and blast through your ROI goals. Whether you could use some help with a traditional single event or you want to pull off the biggest annual event your company has ever hosted, we've got your back.

We'll discuss:

• What is Goldcast’s Event Services team?
• What can Goldcast’s Event Services team do?
• 3 prime times to book Goldcast's Event Services team
• What sets Goldcast's Event Services team apart from other services or contractors?
• How to book Goldcast’s Event Services team
• Partner with Event Services to save time and maximize ROI for your next event

Let's learn more about the team!

As you might have guessed, Event Services goes far beyond product implementation. We offer a customized, fully tailored experience that gives you both tactical software support and event strategy guidance!

Our team has deep experience in event production and technical software, and we're also experts on the Goldcast platform. This puts us in the perfect position to understand what needs to be done to make each one of your events as successful as possible.

With the Event Services team, you get the perfect combo of strategic guidance and tactical support. We comb through your goals and your ideas for your event to come up with a personalized package that will help you meet your goals and remove the most stressful parts of event hosting from your plate.

Even if you only want help with one aspect of the event planning process, Event Services is a great option. Read on to learn about our pre-event, event, and post-event support offerings.

Next, we'll get more into the details of what the Event Services team does, from pre-event to post-event support:

Before the event, it's all about planning and prep work. Once we understand your goals and have identified the strategy to get you there, you'll be assigned a dedicated Event Services team member who will meet with you weekly, set up a comprehensive project timeline, and take care of all event logistics within Goldcast.

This is also the phase where we'll be sure your event template is on brand, build out your registration page, train speakers and hosts, perform tech checks, and do full dry runs to spot any potential issues that could impact your event.

We'll create a dedicated Slack channel for your event so that we can quickly communicate and resolve any issues that arise. We've run events with as many as 25K+ attendees, so we know unexpected things tend to pop up on event day!

We'll also keep things moving along and manage your speakers, welcoming them in the backstage area and answering any questions they might have. Finally, we can handle any of the content management, from pushing polls to posting messages and launching videos.

After your event, we'll put together custom data reports so you can understand your event performance. We'll also assist with on-demand conversions, launch any post-event followup, and help as needed as you repurpose event content in Content Lab.

While we're happy to help with any event, there are three key times we've noticed people reach out for help:

1. You're hosting an event, and the person who is most familiar with Goldcast won't be there. We can act as an extension of your team in these instances, temporarily filling those shoes.
2. You're planning a large-scale marquee or tentpole event. These can be infinitely more stressful than a smaller event, and you don't want to miss anything!
3. You work at an enterprise or large company that just adopted Goldcast, and you don't want to lose steam with your current events program.

If any of those situations speak to you right now, we'd love to chat with you and learn more!

EMAIL EVENT SERVICES

Now, you might be thinking "Can't I just hire a freelancer on Fiverr or Upwork to take care of this instead? Wouldn't that be cheaper?" Or perhaps you're wondering if you might outsource this work to an external agency, maybe even one you currently work with.

We get that these might seem like good options at first, but they might fall short for several reasons. Here's why Goldcast's Event Services team is a better choice:

Unlike external contractors who will need to spend (paid) time learning the ins and outs of Goldcast, our team already knows how to leverage Goldcast to pull off the events you want. This means quicker timelines, less bumps along the way, and smoother execution.

Other companies that offer event support services tend to stop at the technical aspect, but you need more if you want to get the most ROI out of your events.

Beyond being well-versed in the Goldcast platform, the Event Services team specializes in, well, events. They'll review your goals and help you create a tangible strategy to get there, remaining laser-focused on the success of your event throughout the entire process.

Because everything is hosted on Goldcast, you don't have to worry about interfacing with different vendors or stress about things falling through the cracks. Your event and everything that supports it — plus helpful integrations — are all housed on the same platform.

Good speakers are crucial for successful events. We work with your speakers to not only prep them on the platform itself, but also to make sure they're confident and collected before the event. We develop thorough speaker trainings and host multiple run-throughs so everyone's ready to go.

While we do have some out-of-the-box package offerings, we always meet with every customer to scope out your exact needs. From there, we customize a package to meet your goals and get the most value out of your event.

Instead of spending time in the weeds of event planning and preparation, you're able to give us your idea and then focus on bigger priorities in the weeks leading up to the event. This allows you to essentially onboard to the Goldcast platform faster than you would otherwise, while you scale your event programming.

If it turns out you need a custom solution on the fly, we have a direct line to Goldcast's engineers and product team — which means we can quickly move forward with finding a solution that works!

Agencies are expensive, and freelancer invoices add up fast when you're paying them to learn a totally new tool and troubleshoot problems they aren't prepared for.

Using our in-house Event Services team is the most cost-effective solution. And because we cover you before the event, during the actual event, and afterward, you go into your event knowing that no detail has been overlooked.

If you'd like to learn more about Event Services or book our team for an upcoming event, reach out to your CSM if you're an active Goldcast Core customer.

If you're not a customer yet, please email us to get started!

The timeline for your engagement will be dependent on your specific project. In general, simpler support projects (for example, day-of event support) do best with 2-4 weeks of lead time, while large-scale events require at least 12+ weeks.

If you're looking to deliver an engaging event experience that contributes to your pipeline and revenue goals, Goldcast's Event Services team just might be your competitive advantage.

With Event Services, you get more than just technical support — we dive in as strategic partners who are fully invested in your event's success. We offer support beginning with pre-event strategy, are there for you on the day of the event, and help close the loop with post-event analyses.

Whether you're planning your next company webinar, want to transition to hosting events on Goldcast, or have your sights set on a landmark conference or marquee event, we're here for you! Reach out below and tell us how we can help.

EMAIL US