It’s hard to believe it was almost two years ago that ChatGPT hit the world by storm, promising to help us all work smarter, not harder. Since then, 68% of businesses have reported increased content marketing ROI with AI.

And for B2B marketers with an active event strategy, the opportunities are limitless.

If you’re looking to get more out of AI and the digital events you work so hard to produce, this one’s for you. In this article, we’ll share the top AI solutions for a variety of B2B use cases, including (but not limited to!) tools you can use to get more out of your existing event content.

• Best AI Event Marketing Tool: Goldcast Content Lab
• Best AI Enterprise Workflow Tool: Jasper
• Best AI Data Sync Tool: Whalesync
• Best AI Marketing Automation Tool: HubSpot
• Best AI Cold Email Tool: SmartWriter.ai
• Best AI Conversational Marketing Tool: Drift
• Best AI SEO Content Tool: Surfer Seo
• Best AI Graphic Design Tool: Designs.ai
• Best AI Relationship Marketing Tool: Brevo
• Best AI Social Listening Tool: Brand24
• Best AI Customer Service Tool: Tidio

If you’re like most marketers, you’re already sold on the ‘why’ of AI. But when it comes to real examples and use cases...well, let’s just say the ‘how’ is a lot less clear.

Data shows that 88% of marketers believe their companies need to do more with AI to stay competitive. But what exactly should you be doing? And what are the best tools for doing it?

In the following list, we break down a range of AI marketing tools to help you decide which ones are worth your investment based on some of the most effective B2B use cases today.

Events that are well-planned and executed provide excellent input or ‘feeder’ material for a wide range of digital marketing use cases, including using AI to generate audio and text-based content, social media content, email marketing content and more.

And that’s where Goldcast Content Lab works its magic.

Goldcast Content Lab is a powerful AI tool that helps B2B marketers extract more value from the expert insights shared at digital events, like virtual summits and webinars. Brands like AspenCore, SnapLogic, Modern Sales Pros and FullStory use Content Lab to save time repurposing event content for multiple channels and target audiences. With more content from a single event, marketers can also use Goldcast Content Lab to increase event ROI and drive the sales pipeline forward.

Goldcast Content Lab lets you repurpose your event’s video content into a range of multichannel formats quickly, including:

• Social media content
• Engaging audiograms
• Search-optimized blog posts
• Internal communications
• Snackable video content
• Podcasts
• And more

Best for: B2B marketers who want to use their events to fuel a long-term, multi-format repurposing strategy. With Goldcast Content Lab, you get an all encompassing tool, including a robust digital event platform and AI-powered repurposing platform.

Key features:

• AI-powered campaign creation - users can instantly turn webinars into multi-channel campaigns with AI-generated clips and content, such as social media posts, blogs, audiograms and video snippets for snackable content.
• Drag and drop clip selection - users can use AI and/or opt to create their own clips with a simple drag-and-drop, drastically reducing time spent rewatching, timestamping and editing.
• Data and analytics - tracks all the right metrics to help users understand if specific marketing programs are getting the right results in terms of engagement and ROI.

Reviews:

Pricing: $30 per user/month

You may know this one as an AI writing tool, but in 2024, Jasper is so much more. Although it started as a copywriting assistant (Jasper has produced 32 billion words in the last 2.5 years!), Jasper has gone from AI writing assistant to multimodal output tool, creating both text and images through features to help enterprise marketers create high-quality high-performing campaigns.

Jasper.ai ensures the highest degree of security and doesn’t use your data to train its underlying models. For enterprise users, this means you get to keep your competitor battlecards, ideal customer persona, brand voice and other company details completely confidential.

Best for: Busy enterprise marketers looking to create multi-modal content at scale.

Pricing: Starts at $39 per month/seat

Learn more: Watch the webinar on How to Create Better Marketing Content, Faster with Austin Distel, Senior Director of Marketing at Jasper.ai and Sarah McConnell, VP Demand Generation at Qualified.

Similar to tools like Zapier, Whalesync offers simple, powerful two-way data sync across apps like Airtable, Webflow, HubSpot, Salesforce, Notion, and more. With the ability to control the flow of data between apps, marketers can automatically send data to sales, execute programmatic search engine optimization (SEO) at scale, and streamline repetitive tasks.

Best for: B2B marketers looking to increase sales alignment and scale SEO and content marketing, without a significant time investment.

Pricing: Starts at $99/month

Learn more: See how Whalesync Co-founder Matthew Busel creates 100 SEO pages in 20 minutes with OpenAI + Webflow + Whalesync.

You know it. You love it. It’s HubSpot.

While HubSpot is perhaps best-known as everyone’s favorite CRM, it’s also got some super handy marketing automation tools, including lists, emails and forms. With lists, users can easily segment contacts for personalized follow up. Drag-and-drop templates make it easy to build targeted emails. Users can also automate responses to form submissions to make sure no inquiry goes unanswered.

Best for: Marketing teams looking to align campaign data with sales follow ups and increase personalization.

Pricing: Limited free version available, Marketing Hub starts at $890/month (3 seats)

Learn more: Watch three use cases in 7 minutes in How To Use Marketing Automation (For Free) with Adriti Gulati, Inbound Professor for HubSpot Academy.

With the ability to customize emails based on a prospect’s social presence, personalize link building requests, and generate relevant icebreakers, SmartWriter.ai brings the sexy back to outbound. Marketing and sales teams no longer need to spend countless hours researching. In a couple of clicks, they can send relevant emails that win more demos.

Best for: Marketing and sales teams who need to send a high volume of personalized emails.

Pricing: Starts at $49/month for the annual plan and $59/month for the monthly plan

Learn more: Learn how to use SmartWriter.ai for rapid AI Cold Email Personalisation in this quick Smart Scripts demo.

Drift is another favorite among B2B marketers. By using AI to identify visitors and their intent, Drift helps marketers qualify leads and increase conversion rates by keeping the buyer engagement journey seamless and conversational. With AI-driven chatbots and Conversational Landing Pages, users can deliver tailored interactions at every step of the customer experience.

Best for: Enterprise marketers who want to learn more about buyers and customers to accelerate the lead qualification process on a high volume of contacts.

Pricing: Starts at $2,500 per month

Learn more: Drift's VP of Revenue Marketing, Justin Keller and Heinz Marketing's president, Matt Heinz break down the state of conversational marketing in their webinar on Is Conversational Marketing a Valuable Marketing Solution?

With the rise of AI, the SEO game isn’t what it used to be. Surfer SEO helps you keep up, with features like keyword research, content optimization and SERP analysis to help boost your rankings. You'll get suggestions for primary and secondary keywords, header suggestions and even a content editor tool that lets you see how well your content will rank based on competitor analysis.

Best for: Marketers who want to elevate their search engine rankings, without having to increase their budget for external SEO consultants.

Pricing: Starts at $89/month for the monthly plan and $69/month for annual

Learn more: The 2024 Surfer SEO Review and Tutorial - Why It's My Go To On-Page SEO Software of Choice from SEO David Utke covers all the basics!

For B2B content creators, Designs.ai is one little tool that packs a big punch. This AI-powered design tool empowers users to generate logos, videos, banners and marketing mockups in minutes. The platform offers features like a face swapper for image and video, easy logo generator, text-to-image and text-to-video content generator and more.

Best for: Small marketing teams with big design needs.

Pricing: Starts at $19/month

Learn more: Learn how to Create Logos, Videos, Banners, Mockups with AI in 2 Minutes with Designs.AI.

Brevo (formerly Sendinblue) provides a comprehensive suite of email marketing tools, CRM, and automation tools for managing customer relationships. With an all-in-one marketing and CRM suite, plus the ability to engage with customers via multiple email, SMS and chat, marketers can deliver personalized messages at scale to keep the pipeline moving forward.

Best for: B2B teams that need to build automated email campaigns quickly and get more from their marketing efforts.

Pricing: Free plan includes up to 300 emails/month, Start plan is $7/month

Learn more: This 2024 review from Tooltester dives deep into the Pros, Cons & The Real Cost to Your Business.

Brand24 is a social media management and analytics platform that helps businesses track mentions of their brand across a number of digital channels such as, social media platforms, blogs, online forums, and more. It enlists the help of AI to deliver a quick brand sentiment analysis and provide actionable insights on competitor and customer behavior.

Best for: Multichannel B2B marketers who need a central, streamlined way to monitor social mentions and engagement.

Pricing: Starts at $79 for the annual individual plan

Learn more: Don’t miss this Social Listening 101 session from Brand24 for the complete overview on all things brand monitoring and social listening.

Tidio.com provides tools like live chat, helpdesk and easy customer service automation features. The goal is to provide excellent support by engaging with visitors in real-time, while helping marketers understand their website activity and manage communication across various channels from a single dashboard. According to Tidio, their AI chatbot Lyro can resolve up to 70% of customer issues without human intervention.

Best for: Time-strapped customer support and customer marketing teams.

Pricing: Customer service solution starts at $29/month

Learn more: See how Tidio really performs in this 1-minute video on Customer Service AI Chatbots Compared: $200 vs. $2 MM.

AI tools for marketing are software applications that use machine learning, natural language processing and artificial intelligence (AI) algorithms to analyze data, automate tasks, and inform decision-making. These tools can help marketers analyze customer data, develop personalized content, automate campaigns, optimize outreach channels, and more.

Common types of AI marketing tools include:

• SEO tools
• Design tools
• Chatbots
• Generative AI

From increased efficiency to improved personalization, AI tools can deliver several benefits to marketing teams. Let’s take a closer look at some of the top benefits for marketers.

According to Semrush's Think Big with AI report,18% of businesses report that their content became more personalized thanks to AI. In the report, Creator Kitchen Co-founder, Melanie Denzel, predicts that “marketers will inject more personalization into their work to counter the content created by AI generative tools.”

It’s a strategy that, with the right AI tools, is easy to execute. Unlike a one-person manual process, AI can gather and analyze large amounts of data quickly to help B2B marketers gain deeper insights into their customers. This could include insights on customer behavior, purchase history, and demographics.

AI tools can automate many marketing processes, such as ad content creation, email drip campaigns, lead scoring and more. This can help marketers save countless hours and free up time for more strategic marketing tasks.

For example, B2B brands like AspenCore are using tools like Goldcast Content Lab to condense their video editing tech stack from four tools to one, while scaling their event promotion video creation cadence from one to 3+ per event.

“I would say out of all the tools I received this year to make my job easier, Content Lab has been the best one by far," says Kristen Nuñez, Global Event Manager, AspenCore. With a little help from AI, Kristen and her team have been able to increase engagement on each LinkedIn post to about 16% of their total average campaign clicks.

A powerful AI tool doesn’t stop with the marketing team. The right solution will also help close the gap between marketing and sales by providing easy, automated ways to send key account insights straight to the people who need them.

“Goldcast makes it really easy for us to collect the data and create a follow-up to the event that is very seamless and very fast,” says Eduardo Duarte Ruas, Marketing Manager at Modern Sales Pro. “The analytics part of the events right after it makes it really fast for us to contact the sponsors with this is who attended, who didn't attend, attendance rate, the questions asked, and what people clicked on.”

The Think Big with AI report also found that 34% of businesses say AI has helped them generate more engagement with their content. And this is something we’ve seen with our own eyes here at Goldcast.

Within a few months of switching to Goldcast, SnapLogic was able to increase their 2x their content output and grow in-event content downloads from zero trackable interactions to over 1,000. With AI tools to help you deliver more personalized and engaging brand experiences, marketers can keep driving the revenue pipeline forward.

By optimizing marketing campaigns and outreach, AI tools can help marketers achieve higher ROI from their marketing spend. According to research, 68% of companies saw an increase in content marketing ROI thanks to AI and 65% saw an improvement in their SEO results.

Using AI has helped companies like SnapLogic ramp up post-webinar content creation from a max. of 2 pieces to 7+ per event.

From advanced analytics to creating more generated content in less time, there’s an AI tool for a growing number of B2B use cases. But at the end of the day, any AI content you create is only as good as the material you feed your AI tools.

That’s why event content repurposing is fast becoming a core AI use case for modern B2B marketers—and the impact on pipeline could be massive.

“When we purchased Goldcast the goal was a 8X return in qualified pipeline. We have surpassed that already with just our monthly repeatable webinars,” says Georgianne Parker, Senior Manager, Events & Field Marketing at FullStory.

Video content from events is authentic, conversational and engaging. And in the age of all things video, Goldcast Content Lab has everything you need to create binge-worthy content that’s well-produced and expertly formatted for your audience’s favorite channels.

Request a trial of Content Lab or book a demo of Goldcast today and start getting more out of AI.