One Digital Events Platform, Multiple B2B Use Cases
Goldcast is built for B2B marketers to host events of all sizes and types, from intimate fireside chats and webinars to full-blown virtual and hybrid events.
Explore how top B2B companies are using Goldcast across multiple teams 👇
WEBINARS
Webinars are a great way to build brand awareness and educate your audience. BambooHR hosts their monthly live webinar series HR Unplugged on Goldcast to build community, answer questions live, and collect all the right engagement insights to send to Marketo.
I love using Goldcast for our webinars, events and hybrid events because it offers seamless, user-friendly features that make hosting and attending a breeze, while providing excellent support and interactive tools to engage the audience effectively. It's the perfect platform to elevate online events.
Sabrina Pallazola
Sr. Digital Programs Specialist
Product Demo
Today, buyers expect to see product demos on their own schedule without the pressure of a sales call. Amplitude hosts monthly product demos on Goldcast in an interactive Q&A format. Sales teams use the post-event data to personally reach out to the prospects and build relationships.
We immediately saw a 15% increase in our attendance rates. Our product demos are super interactive now, thanks to Goldcast.
Regina Soller-Gould
VP Marketing
Virtual summits
Virtual summits are a fantastic way to bring prospects, customers, and employees together to share content, celebrate milestones, and facilitate conversations. Starburst hosts their Datanova summit on Goldcast to announce product updates, share customer success stories, and showcase thought leadership.
At Drift, every experience matters. That’s why we moved all of our digital events to Goldcast. We beat our pipeline goals by 3x. And our SQLs went up by 20%!
Sara Lieber
Event Marketing Manager
Product Launches
Product launches can fizzle out if not done thoughtfully. That’s why Attentive uses Goldcast to create a lot of excitement with its product launches. They mix technical content with entertainment by having a DJ, including gamification elements, and creating an on-demand hub with all relevant content.
We wanted to do something different for our product launches, something that no one in our industry did. The Goldcast experience was gorgeous and very memorable.
Natalia Rybicka
Senior Director, Event Marketing
Community Events
Starburst and Github host global events for their developer community. They use Goldcast’s language translation, captioning, and subtitles to improve accessibility. They also use small breakout rooms to connect community members.
User Conferences
Egnyte used Goldcast’s video production tools to deliver their content-heavy conference with a TV-quality experience. They also used multiple tracks to provide users content catered to their industry or role, like new product announcements, Egnyte's roadmap, interactive product demonstrations, case studies with customers and more.
Post-event attendee feedback from our 2,000+ attendees was 4.8/5. The video production was top notch.
Risa Peterson
Head of Event & Field Marketing
HYBRID EVENTS
Many companies want to livestream the in-person event for virtual audiences to engage with the content without having to travel. In-person/virtual audiences can interact through a mobile web interface.
We had a small, intimate in-person event with most of our customers joining virtually. Goldcast powered everything from check-in and badging to live streaming the event, and the whole experience was seamless.
Subbu Iyer
previously CMO
HIGH-TOUCH FIELD EVENTS
Digital field events are a great way to influence pipeline in the remote world. Companies use Goldcast to host high-touch events with key prospects, including wine tastings, cooking classes, chocolate making, and many more.
Goldcast creates an incredible experience for high-touch wine tasting events with target accounts. Our best ROI event program so far!
Sara Moll
CEO
Company Kickoffs
It’s very rare that all employees are in the same place given today’s remote-friendly work environment. That’s why Toast used Goldcast to host their multi-day, multi-track company kick-off to improve communication and employee engagement.
We have a special culture at Toast, and we are always looking for unique ways to bring our employees together. Goldcast helps us do that.
Michael Powers
Director of Employee Experiences
Run All Your Events On One Powerful Platform.
Discover why leading B2B companies like Adobe, Microsoft, Zuora, and Mailchimp trust Goldcast for their events.
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