March 13, 2025 — AI is no longer just an emerging trend, it is actively transforming marketing today. At DemoFest 2025, hosted by the AI Marketing Alliance (AIMA), leaders from OpenAI, Goldcast, ElevenLabs, Jasper AI, and more showcased real-world AI applications that marketers can implement immediately to drive efficiency, personalization, and engagement. The event featured rapid-fire demos from top AI innovators, each presenting practical, results-driven AI tools that are transforming marketing right now.

“At AIMA, we’re committed to equipping marketing leaders with the knowledge for their teams to thrive in an AI-driven world,” said Alexander Bleeker, Head of Operations at AIMA. “DemoFest 2025 showed how AI is already reshaping marketing today, empowering teams to drive results through smarter content creation, personalization, and automation.”

AI use cases presented at DemoFest 2025 that are transforming marketing today included:

AI for Every Marketer

• OpenAI keynoted the event with an exclusive look at ChatGPT Enterprise, showing how AI supports content creation, campaign strategy, data analysis, and customer engagement, all within existing workflows.

AI for Content Creation & Repurposing

• Jasper AI showed how its AI tools automate content generation for blogs, social media, ad copy, and emails. For marketers, this reduces workload while increasing output, enhancing brand consistency, and personalizing messages at scale.
• Goldcast demoed its AI-powered Content Lab, and how it transforms long-form video content from webinars, events, and podcasts into snackable clips, blogs, and social posts, maximizing content ROI.

AI for Video & Audio Marketing

• HeyGen allows marketers to turn text into professional-quality videos in minutes, translate content into 170+ languages, and personalize video at scale, with no production team required.
• ElevenLabs is an AI-powered audio platform that generates hyper-realistic speech in 32 languages. At DemoFest, it showed how marketers can use it for AI-generated voiceovers for ads, eLearning, and social videos, enhancing accessibility and expanding global reach with high-quality, localized content.
• Wondercraft showed its AI Audio Studio that marketers can use to create podcasts and ads using AI-generated voices, with no manual recording needed.

AI for Predictive Marketing, Analytics, & Personalization

• 6sense showed off how its Revenue AI platform uses AI to predict which customers are most likely to buy and recommends the best ways to engage them. Marketers can leverage AI-driven insights to identify intent signals, optimize engagement strategies, and improve conversion rates.
• UserGems showcased its AI-powered pipeline generation tool, which tracks buyer signals, CRM data, and job changes to automate personalized outreach and double pipeline impact.
• Clay introduced its AI-powered data enrichment and outreach platform, combining insights from 75+ sources to improve targeting and prospecting.
• Letterdrop presented how AI-powered SEO and automated content distribution ensure content reaches the right audience and drives engagement.

“AI is no longer a ‘nice-to-have’; the future of B2B marketing teams is smaller and highly strategic and creative teams powered by AI platforms,” said Palash Soni, CEO and Co-Founder of Goldcast. “At DemoFest 2025, we had the privilege of presenting alongside other leading AI companies that are delivering solutions marketers can implement today. Our goal has always been to help marketers not just create and distribute video content, but sustain audience engagement and capture mindshare through seamless, AI-powered video marketing.”

About the AI Marketing Alliance (AIMA)

The AI Marketing Alliance (AIMA) is the essential resource and network for CMOs, VPs, and senior marketing leaders aiming to integrate artificial intelligence into their strategies and operations. Our mission is clear: to educate every marketing leader on the practical applications of AI, helping them not only keep pace but also excel in a rapidly evolving space. Apply today at aimarketingalliance.com.