Goldcast B2B Marketing Blog

Discover how the best B2B marketers are using video to fuel their marketing campaigns. Get tips, tricks, guides, and playbooks on how to use video, events, and webinars in B2B marketing.

How to Record a Video Podcast: The Complete B2B Guide
September 28, 2025

How to Record a Video Podcast: The Complete B2B Guide

Learn how to record a video podcast from start to finish. Discover the best gear, setup, and workflows—plus how to repurpose episodes with AI and tie video podcasting directly to business impact.

B2B Video Production Guide: Create, Repurpose, Measure
September 28, 2025

B2B Video Production Guide: Create, Repurpose, Measure

Discover how to build a scalable B2B video production strategy that drives engagement, boosts ROI, and leverages AI for content repurposing and data-driven results.

The Rise of Agentic Video Marketing: How AI Agents Are Reshaping Content Strategy
September 27, 2025

The Rise of Agentic Video Marketing: How AI Agents Are Reshaping Content Strategy

Discover how agentic video marketing is transforming B2B content strategy. Learn why AI video agents go beyond automation—turning one video into a full-funnel content engine. See how Goldcast helps teams repurpose, personalize, and scale video content effortlessly.

What Is an Agentic Workflow? And Why It’s the Future of B2B Marketing
September 25, 2025

What Is an Agentic Workflow? And Why It’s the Future of B2B Marketing

Discover how agentic workflows are transforming B2B marketing. Learn how AI agents automate entire processes, optimize content, and drive scalable growth.

Guide to Writing Podcast Scripts (With Template & Examples)
September 23, 2025

Guide to Writing Podcast Scripts (With Template & Examples)

Streamline your podcast workflow with a strategic script template. Learn how to write podcast scripts that boost quality, enable repurposing, and tie directly to business goals—plus get a free template to get started.

B2B Podcasting in 2025: Turn One Episode Into 20+ Content Assets
August 27, 2025

B2B Podcasting in 2025: Turn One Episode Into 20+ Content Assets

Done strategically, B2B podcasting drives pipeline and brand trust. Learn how leading brands turn one episode into weeks of multichannel content to 10x ROI.

5 B2B Social Media Campaigns that Convert (and How to Repurpose Event Content to Fuel Them)
August 27, 2025

5 B2B Social Media Campaigns that Convert (and How to Repurpose Event Content to Fuel Them)

Discover 5 proven B2B social media campaigns that convert — from short-form videos to carousels and community-driven posts. Learn how to repurpose your webinar and event content with AI to fuel weeks of high-impact social content.

Video Marketing Checklist to Drive B2B Revenue
August 26, 2025

Video Marketing Checklist to Drive B2B Revenue

Our end-to-end B2B video marketing checklist covers strategy, creation, amplification, and measurement to prove ROI.

SaaS Video Marketing: A Guide to Revenue-Driven Strategy
August 26, 2025

SaaS Video Marketing: A Guide to Revenue-Driven Strategy

This modern SaaS video marketing strategy creates, amplifies, and measures content that directly impacts pipeline and revenue.

The B2B Marketer’s Secret to Flawless Video, Every Time
August 26, 2025

The B2B Marketer’s Secret to Flawless Video, Every Time

Learn what local recording is and how to ensure flawless, TV-quality content for B2B marketing, setting your events free from the vagaries of connectivity.

Brand Marketing vs Performance Marketing: A Unified Approach for B2B Success
August 25, 2025

Brand Marketing vs Performance Marketing: A Unified Approach for B2B Success

The question is not brand marketing vs. performance marketing — it’s how to implement a unified strategy that builds a brand that fuels performance.

The Only Marketing Channel That Builds Brand and Pipeline
August 23, 2025

The Only Marketing Channel That Builds Brand and Pipeline

Discover why webinars are the only B2B marketing channel that drive both brand equity and pipeline growth. Learn how they outperform other channels, deliver high-quality leads, and create lasting impact through repurposed content.

How to Turn C-Suite POVs Into Always-On Thought Leadership Assets
August 21, 2025

How to Turn C-Suite POVs Into Always-On Thought Leadership Assets

Stop letting executive insights go to waste. This playbook shows you how to turn one C-suite conversation into dozens of powerful thought leadership assets.

Why CMOs are Ditching MQLs for Mindshare (And Winning Bigger)
August 20, 2025

Why CMOs are Ditching MQLs for Mindshare (And Winning Bigger)

MQLs aren't dead—but mindshare matters more. Learn 9 actionable strategies to grow trust and recognition before buyers even enter the funnel.

Why Resonance Wins Mindshare (It's Why I'm Still Using Dove Soap)
August 19, 2025

Why Resonance Wins Mindshare (It's Why I'm Still Using Dove Soap)

Discover why emotional resonance is the key to winning mindshare. From Dove’s iconic campaign to B2B storytelling, learn how authentic, memorable content builds lasting customer loyalty and drives business impact.

Just Do It: Consistency is the Mindshare Marketing Advantage No One Talks About
August 19, 2025

Just Do It: Consistency is the Mindshare Marketing Advantage No One Talks About

Consistency beats novelty in brand building. Learn how Nike’s ‘Just Do It’ proves the power of repetition, why the Mere Exposure Effect drives trust, and how steady, creative messaging helps brands win lasting mindshare.

Why Video-First Content Matters Most for Mindshare Marketing
August 18, 2025

Why Video-First Content Matters Most for Mindshare Marketing

Discover why video-first content is the key to winning mindshare marketing. Learn how emotion, resonance, and consistency make your brand unforgettable — and how AI tools like Goldcast Content Lab make video effortless.

 Video Metrics That Drive Pipeline (and How to Measure Them with Goldcast)
August 18, 2025

Video Metrics That Drive Pipeline (and How to Measure Them with Goldcast)

Stop guessing which video metrics drive pipeline. Get actionable insights on measuring engagement, tracking conversions, and proving ROI with Goldcast's analytics.

How to Create Zero Click Content in the Age of AI
August 14, 2025

How to Create Zero Click Content in the Age of AI

Discover how to thrive in the zero-click era with Amanda Natividad from SparkToro. Learn strategies to adapt your B2B content for platforms that prioritize native content, and uncover how AI can optimize your content creation process. Get actionable insights on building algorithmic capital, measuring engagement, and driving pipeline in a clickless world.

Navigating AI in Marketing Operations
August 14, 2025

Navigating AI in Marketing Operations

Explore the reality of AI's impact on the workforce, its potential to augment jobs rather than replace them, and how Marketing Operations teams can leverage AI to streamline processes. Learn about key use cases, legal considerations, and a practical framework to scale AI adoption across your organization.

How to Rank YouTube Videos in Google Search (Without Spending a Dime)
August 14, 2025

How to Rank YouTube Videos in Google Search (Without Spending a Dime)

Discover the proven strategies to get your B2B videos ranking on Google—keyword research, SEO tips, and engagement hacks included.

Previous

© 2025 Copyright Goldcast, Inc. All rights reserved.